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Emporia History

In 1991, Albert Fellner sets up emporia Telecom in the Austrian city of Linz. Eveline Pupeter joined the board of management in 2003 and today is responsible for the European market as well as logistics and sales.The company has been specialising in mobile communication for seniors since 2001. Its subsequent success is testament to the fact that it has found a niche market with growing demand. Today, emporia is synonymous with simple, barrier-free communication, has operations in 30 countries and is the market leader in mobile phones for seniors.

Since 2011 a top-class Advisory Board supports the management team. The Board consists of Robert Bauer (University of Linz), John Clarkson (University of Cambridge) and Boris Nemsic. These experts in the fields of telecommunications, inclusive design and development of organizations will help emporia to prepare for future challenges.

Why less is more at emporia
It all started a few years ago when Albert Fellner gave his mother a present of a mobile phone and from then on spent every weekend explaining to her how to use it to make a call. After a while, he realised that the problem was less his mother and more the phone: it had so many additional functions and features that it was virtually impossible to use it to make a simple call.

Today, many people – and certainly not just seniors – are looking for alternative solutions in a world that is increasingly complex and obsessed with technology. That means products that are quick and intuitive to use and don’t overtax with countless options. emporia was quick to recognise this trend and is committed to providing barrier-free communication. Communication that ensures no-one is excluded.

The secret to success
Albert Fellner set up a dedicated research department within his company to concentrate on the development of these mobile phones. Roughly one third of the 120 staff work in this department, which Fellner himself oversees. They apply modern technology to simplify complex processes, with the focus entirely on serving customers’ needs. The company’s short decision-making chains also provide the flexibility to respond rapidly to new trends - a factor that definitely contributes to the company’s success.

Emporia Research

Working together to get resultsemporia develops mobile phones both for its customers and with them. Every product it puts on the market must meet strict quality standards, offer outstanding user comfort, and embody the emporia policy of providing simple telephony for everyone. This is both demanding and challenging and is best achieved by talking directly to the product users.
 
For this reason, the R&D department at emporia works in close collaboration with product testers in the target group who provide valuable, constructive feedback for the development of the devices. Furthermore, the department organises workshops and special mobile phone courses at adult education centres, as well as professional conventions and ideas competitions centred on “mobile communication of the future”.

All the findings are analysed and evaluated in collaboration with partners at the Johannes-Kepler University of Linz, the University of Cambridge, the Upper Austria University of Applied Sciences and the Hagenberg University of Applied Sciences, and then incorporated into the product development cycle.

Tested and given a 5-star rating.
The end result is mobile phones that are perfectly attuned to the needs of the customers. Take the screens, for example: their maximum width, high-contrast display and the on-screen font specially designed for emporia make text very easy to read.

The keypads feature large keys that have a clearly identifiable pressure point and provide an audible click when pressed. emporia uses components from the field of mechanical engineering for the precise generation of this sound. Another clever innovation is the keypad lock function. Instead of using a complex key combination, emporia mobile phones boast a dedicated button for locking and unlocking the keypad.

Customers are also treated to first-class features when it comes to sound and loudspeakers, ergonomics and menu navigation. These include hearing aid compatible loudspeakers, a flashing signal to indicate incoming calls, external side buttons for accessing basic functions and simple, intuitive menu navigation. Another highlight is the pop-up help that automatically appears on the display if the user delays for longer over an individual menu item.

Given all this innovation it’s hardly surprising that the emporia handsets have received a number of design and usability awards like the “Plus X Award”, the iF Design Award in gold and the Universal Design Award Consumer Favorite.