沈阳 [切换城市] 沈阳招聘沈阳市场/营销招聘沈阳产品/品牌经理招聘

Digital Marketing Manager

星摩尔房地产开发(沈阳)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:房地产开发  多元化业务集团公司

职位信息

  • 发布日期:2014-02-27
  • 工作地点:沈阳-铁西区
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:产品/品牌经理  市场企划经理/主管

职位描述

请投递中英文简历,仅中文简历不予考虑。

Job description
-Developing and implementing the company's digital marketing strategy
-Being responsible for maintaining current initiatives (and maximising the same) as well as creating new and more diverse initiatives in accordance with company wide brand guidelines
-Maintaining and updating the company’s websites
-Driving traffic to Star Mall website via a multi-faceted approach including SEO (on page and off page), all social media platforms, brand awareness and PPC
-Remaining up to date on, and implementing in a timely fashion, any digital industry changes (algorithmic and other) that could affect Star Mall and digital campaign effectiveness
-Using analytical tools to monitor and report to the Board of Directors on site traffic and other activity
-Track performance of channels and provide weekly updates using tools such as Baidu Analytics ,Google Analytics; Webmaster tools and call tracking software etc
-Produce post-campaign analysis to determine the success against forecast and other criteria
-Being responsible for meeting agreed digital KPI’s in the growth of the wide range of services Star Mall covers
-Liaising with external providers and 3rd party agencies to achieve these goals
-Identifying new media opportunities and innovations, briefing marketing agencies on campaign objectives and managing both team and agency resources
-Ensuring all marketing campaigns are integrated into the appropriate digital channels including web, mobile and social media
-E-marketing and automated SMS campaigns with the use of client data bases
-Implementation of consumer research projects that support new business development, e.g. Online Surveys.
Desired Skilled and Experience
-Must have at least 5 years’ experience in-house and / or agency side environment
-A proven record of implementing and maintaining successful PPC campaigns, onpage / offpage SEO campaigns, and other digital platforms
-Experience of handling marketing budgets
-Advanced computer skills (MS Word, Excel, PowerPoint)
-Affiliate marketing experience
-Content management
-A working knowledge of XHTML, HTML and CSS
-Working knowledge of digital design packages including but not limited to Photoshop; Adobe, Dreamweaver
-Previous experience working in the competitive legal services market
-A pro-active attitude with the ability to deliver campaigns successfully and autonomously. This is an exceptional opportunity to join a dynamic company where you will have the opportunity to make a real impact and grow your role

公司介绍

星摩尔 Star Mall

• 是一家由土耳其著名企业集团—菲巴集团投资 组建的外资企业
• 在中华人民共和国从事商业房地产开发
• 成立于2007年,一直致力于它在中国的首个项
目 -- 星摩尔沈阳购物广场的开发

• Was invested and established by famous Turkish
holding called FIBA Group.
• Operates in commercial real estate development and
management sector in China.
• Established in 2007, engaged in development of its first project in China – Star Mall Shenyang Plaza.


菲巴集团 FIBA Group

• 作为实力强大的企业集团,已在12个国家成功从事金融和非金融领域的业务长达20多年
• 已在银行、零售、房地产、建筑、能源、物流 及其它行业成功开展业务活动
• 房地產投资项目包括住宅工程、高档别墅、写 字楼及购物中心(菲巴房地产(土耳其),安可投资集团(罗马尼亚))
• 拥有玛莎品牌在土耳其、乌克兰和俄罗斯的特 许经营权,及GAP和Banana Republic品牌在 土耳其及俄罗斯的特许经营权


• Is a strong conglomerate with over 20 years of successful operations in financial and non-financial sectors in 12 countries.
• The FIBA Group’s investments in the financial services industry are in Banking, Leasing, Factoring, Insurance, and NPL Finance. Its non-financial inverstments are in Retail, Real Estate, Energy, Port- Ownership, Management and Hotel-Ownership.
• Has investments in residential projects, luxury villas, office buildings and shopping malls (FIBA Real Estate (Turkey), Anchor Group (Romania)).
• Owns franchising rights of Marks & Spencer in Turkey, Ukraine and Russia; Gap and Banana Republic brands in Turkey and Russia.

联系方式