Senior Marketing Executive Fragrance市场营销执行
科蒂(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-10-19
- 工作地点:上海-黄浦区
- 招聘人数:若干人
- 职位月薪:8000-9999/月
- 职位类别:市场/营销/拓展专员
职位描述
职位描述:
RESPONSIBILITIES
? Preparation & delivery of marketing plan geared toward each distribution channel on new product launch and monthly animation activity within brand portfolio, in line with brand strategy and sales targets, including promotional events, sponsorship events, joint promotions, new product launches, loyalty program etc.
? Work with the merchandising and sourcing teams to develop materials of counter visual and decoration, GWP & POSM and coffret, within brand guidelines and budget. Supervises production quality of merchandising items and their timely implementation in store.
? Liaison with Media and PR functions to maximize brand exposure and meet target PR rank.
? Coordinate with planning team on forecast accurately products and marketing materials and inventory control.
? Closely monitor product launches, execution and sell-in /sell-through results and reports as such on a monthly basis. Provides the Marketing Manager with quantitative and qualitative analysis of brand performance and promotional programs.
? Collection and analysis of market data, competitive activity, product launch and program feedback as well as local market and consumers’ needs.
COMPETENCIES & QUALIFICATIONS
? Bachelor degree or above
? Above 2 years working experience in a multinational corporation
? Experience in similar marketing communication role in cosmetics industry desired.
? Analytical and able to manage multiple tasks in a fast moving environment.
? Team player, communicate openly with peers and colleagues.
? Enhanced Office MS skills (word, Excel, Powerpoint)
? Fluent English and Chinese
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RESPONSIBILITIES
? Preparation & delivery of marketing plan geared toward each distribution channel on new product launch and monthly animation activity within brand portfolio, in line with brand strategy and sales targets, including promotional events, sponsorship events, joint promotions, new product launches, loyalty program etc.
? Work with the merchandising and sourcing teams to develop materials of counter visual and decoration, GWP & POSM and coffret, within brand guidelines and budget. Supervises production quality of merchandising items and their timely implementation in store.
? Liaison with Media and PR functions to maximize brand exposure and meet target PR rank.
? Coordinate with planning team on forecast accurately products and marketing materials and inventory control.
? Closely monitor product launches, execution and sell-in /sell-through results and reports as such on a monthly basis. Provides the Marketing Manager with quantitative and qualitative analysis of brand performance and promotional programs.
? Collection and analysis of market data, competitive activity, product launch and program feedback as well as local market and consumers’ needs.
COMPETENCIES & QUALIFICATIONS
? Bachelor degree or above
? Above 2 years working experience in a multinational corporation
? Experience in similar marketing communication role in cosmetics industry desired.
? Analytical and able to manage multiple tasks in a fast moving environment.
? Team player, communicate openly with peers and colleagues.
? Enhanced Office MS skills (word, Excel, Powerpoint)
? Fluent English and Chinese
职能类别: 市场/营销/拓展专员
公司介绍
COTY is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, COTY is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics, and skin & body care products sold in over 130 countries and territories. COTY's product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel, and Sally Hansen.
Innovation is in our bloodstream. We capture trends sooner, thereby creating enduring brands that speak to the aspirations and lifestyles of today's customers. Driven by passion, creative freedom, and an entrepreneurial spirit, COTY has built a unique portfolio of beauty brands that have produced some of the strongest consumer franchises in history.
We believe good ideas can come from anywhere, and this entrepreneurial culture drives growth and raises the standard of the industry overall. We encourage people to speak their minds, and we foster a democratic spirit and a “no suit and tie style” throughout our diverse organization. Our team is made up of forward-thinking, fast-moving leaders who embrace disruptive creativity.
Our motto is Faster. Further. Freer., as we believe there are no limits to innovation. It’s in our creative DNA to recognize that innovation results from a journey sparked by the sharing of ideas, shaped by imagination and fueled by collaboration.
We are truly a global player with about 9,000 employees, subsidiaries in over 40 countries and our products are sold in 130 countries and territories. Our principal executive offices are located in New York.
Innovation is in our bloodstream. We capture trends sooner, thereby creating enduring brands that speak to the aspirations and lifestyles of today's customers. Driven by passion, creative freedom, and an entrepreneurial spirit, COTY has built a unique portfolio of beauty brands that have produced some of the strongest consumer franchises in history.
We believe good ideas can come from anywhere, and this entrepreneurial culture drives growth and raises the standard of the industry overall. We encourage people to speak their minds, and we foster a democratic spirit and a “no suit and tie style” throughout our diverse organization. Our team is made up of forward-thinking, fast-moving leaders who embrace disruptive creativity.
Our motto is Faster. Further. Freer., as we believe there are no limits to innovation. It’s in our creative DNA to recognize that innovation results from a journey sparked by the sharing of ideas, shaped by imagination and fueled by collaboration.
We are truly a global player with about 9,000 employees, subsidiaries in over 40 countries and our products are sold in 130 countries and territories. Our principal executive offices are located in New York.
联系方式
- 公司地址:地址:span黄浦区福州路666号