苏州招聘

职位描述：
Please provide both Chinese and English resume!

Job Summary:
Assisting Marketing Manager to develop marketing plan for development of business and implementation of the plan.

Responsibility:
1 Be responsible for securing the position of Vileda in relevant categories in China.
2 Manage products portfolio in different channel (Online, Offline) with different promotion mix.
3 Initiate, execute and evaluate the annual marketing plan to deliver the business result.
4 Work with internal communication team and designer to develop new communication concepts and innovative ideas to build up brand awareness and reinforce brand equity.
5 Work with regional GBD to develop new product and enlarge footprint in China.
6 Follow End to End process to fully trigger consumer demand at point of purchase.
7 Responsible for providing the sales team with the necessary supporting to enable them to clear the unique selling points of the product. This involves offline and online supporting, product training, relevant UED (user experience design), and POSM and promotion proposal both offline and online.
8 Responsible for reviewing monthly sales data by category and channel, make regular brand analysis based on monthly sales report, yearly retail audit data, brand tracking, competitors monitoring etc., make gap analysis and develop appropriate action plans. Monitor & analyze market trend, consumer insights and competitor intelligence to identify the market opportunities for the brand development.
9 Act as point of first reference for all product related enquiries
10 Work with different functions to make sure of routine result delivery and various product launches.
11 Assist with the development of the annual marketing plan and for NPD launch document, promotion tactics and sales aids in accordance with the annual marketing plan.
12 Responsible for preparing promotion proposal together with trade marketing.
13 Lead the event management project.

Requirement:
1 University degree or above.
2 Minimum 5 years FMCG product management experience
3 Experience in launch of 2 NPD products
4 Strong verbal and written communication skills in English & Chinese and good computer skill as well as MS office operation
5 Good communication and interpersonal skills, strategic thinking and data-based analytical capabilities are necessary
6 Build a strong brand with excellent product mix and take Vileda to a decent height in China.
7 Work out and implement brand plan, which helps achieve yearly sales & market share target, within the scope of company compliance and brand marketing budget, by fully analyzing external consumer insights, competition and internal brand capability.
8 Being team orientated but with an ability to work autonomously. 举报 分享

科德宝家居和清洁用品集团是全球家居和公共设施清洁产品的市场领导者，集团在开发、生产、销售用于家居和清洁产品方面拥有六十多年成功经验，拥有微力达（Vileda）、欧赛达（O-Cedar）和卓洁（SWASH）等广受欢迎的品牌。
公司的组织和精神倡导信任和正直、团队合作和恪守承诺。我们不断寻求改进，努力创造创新和多元化的文化氛围。我们倡导并鼓励企业家精神，藉此吸引并高度发展人才，为他们提供一个专业环境和自由创业同等必要的规范化准则。公司深知员工长期忠诚奉献是企业成功的重要因素。因此，通过持续培训和继续教育为员工创造职业发展平台，是我们人力资源政策的重要的一部分。

科德宝家居和清洁用品集团的母公司科德宝是一家全球化技术集团，通过前瞻性的创新活动长远造福于客户和社会。科德宝携手广大合作伙伴、客户及科研机构，为30多个不同市场和成千上万的应用领域开发前沿技术、卓越产品和服务。持续创新，客户导向，多元化和团队精神是科德宝集团的基石。追求卓越、值得信赖、主动和负责的行为一直是科德宝168年以来努力践行的核心价值观。2016年，科德宝集团在全球60个国家和地区雇佣了超过48000名员工，销售额达86亿欧元。