苏州招聘

Position Overview:

Serve as the integrated engine for all branding efforts of TE China, with oversight for building awareness and equity among important TE audiences and ensuring consistency of use. Responsible for China Corporate brand building programs, including creation and implementation of a robust awareness campaign, ongoing creative expression of the brand in all media channels, with a focus on the digital channels esp. TE.com.cn and influential social media outlets. Serve as the main interpreter of TE’s brand guidelines. Manage all TE brand identity efforts, with emphasis on leading the smooth transition to a new logo and name, both internally and externally. Oversee TE Experiential marketing including Showrooms, trade shows, and key internal events.

Key Responsibilities:

- In coordination with global branding positioning efforts, lead the development of a strategic and significant integrated marketing campaign that measurably raises awareness of TE among important constituent audiences in China from research, planning, to execution . Work with global and local marketing agencies to ensure that messaging, visuals and media selections are relevant and adapted for the China market, and that all milestone timelines are met.
- Manage all aspects of TE’s brand identity and resolve questions or concerns regarding interpretation of guidelines that arise at a business unit, plant or corporate level. Provide training and tools to improve effectiveness of logo use among TE China communicators. Use design sensibility and judgement to drive use of the TE logo, photo images, etc. that is consistent with the TE corporate image. Coordinate with businesses and internal Intellectual Property professionals to address and resolve IP issues. Implement a brand approval process with internal customers.
- Work as an expert on digital/social media, and Working closely with the digital team, provide graphic and multimedia content support for all TE digital platforms. Serve as a strong contributor to the overall look and feel of the content.
- Owner of the TE Experiential Marketing effort including Showrooms, keeping it fresh with new TE innovations and products and showcasing them in interesting and creative ways that contribute to an overall and compelling brand story. Extend the displays of the Corporate Showroom to our plants to bring to life how the products they manufacture are used in real-world applications.
- Orchestrate and project manage corporate events such as the tradeshow and corporate conference, including vendor management, BU coordination, booth design, on-site management, registration logistics, content oversight, messaging, and overall professionalism and experience of the program.
- Working collaboratively with the Purchasing Organization, develop an online TE-branded material internal “store” that leverages our collective buying power and enables easy and cost-effective access to TE-approved merchandise.


Qualifications:

- Bachelor’s degree in Marketing and Communications, or related field of study. MBA preferred.
- 7+ years project management and/or branding campaign planning and creative direction experience with strong organizational skills.
- Experience with global 4A agencies, and traditional/digital/social media.
- Experience with event planning and management is a must.
- Strong PowerPoint skills with the ability to conceptualize ideas and bring them to life in powerfully visual ways.
- Experience working with video and associated editing processes is preferred.
- Ability to leverage external resources to supplement creative processes and/or to outsource excess workload to reliable and cost-competitive vendors.
- Ability to design signage, marketing collateral, advertising, and mock-ups of web pages.
- Strong oral and written communication in Mandarin and English.

泰科电子（TE Connectivity，简称“TE”）总部位于瑞士，是全球行业技术领先企业。TE年销售额达130亿美元，致力于创造一个更安全、可持续、高效和互连的未来。TE?广泛的连接和传感解决方案经受严苛环境的验证，持续推动着交通、工业应用、医疗技术、能源、数据通信和家居的发展。TE在全球拥有近80,000名员工，其中8,000多名为工程师，合作的客户遍及全球近150个国家。TE相信“无限连动，尽在其中”。

我们的使命
创造更安全、可持续、高效和互连的未来。

我们的战略重点
凭借高工程设计含量的解决方案，促进产品比重增长

成为传感器和医疗两大新领域的领导者

扩大客户基数，提高市场份额

TEOA无处不在