Marketing and Communication Specialist
索迪斯(上海)管理服务有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:物业管理/商业中心
职位信息
- 发布日期:2014-07-15
- 工作地点:北京
- 招聘人数:若干
- 工作经验:二年以上
- 学历要求:本科
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理
职位描述
主要职责Responsibilities
收集传播需求
Collect Communications Needs
·收集相关人员的需求与期望
Work with different stakeholders to collect needs and expectations:
·部门服务经理/团队领导要理解他们所提供的产品,并评估传播需求
The site service managers / team leaders to understand their offers and assess their communications needs
·市场部团队了解需求并确认工作方向
Central marketing teams to get insight and validate directions
·客户或客户内部联系、员工代表制定、审核并协调相关活动
Client but also client internal communications and workers representative to define, validate and coordinate our activities.
·因此,市场传播专员需要和各相关人员建立稳固的传播渠道
The marcom specialist will have therefore to build strong communications channels with his/her different stakeholders.
市场活动计划
Marketing plan
·促销方案应当符合各种不同的目标,并且综合不同的意义
The promotion program has to answer different objectives and will mix different means:
·不间断的拓展和提高所提供服务的用途
Promote and develop the use of the services provided on an on-going basis
·启动新的或延续的服务
Launch new services or services renewal
·组织季度活动建立服务间横向联系
Organize themed quarterly events, transversal to the service scope
·根据一些特别服务,组织月度活动
Organize monthly promotions in relation to some specific services
·协调员制定年度活动计划,并每月进行更新。这个工作计划将细化每项活动的目标,需求和所需预算
The coordinator will develop an annual plan and will update it on a monthly basis.
The plan will detail the objectives of each activity, the required means and propose a budget.
实施
Implementation
·市场计划或促销活动经批准后,协调员应当:
Once the marketing plan and promotion program is validated the coordinator will:
·制定具体内容
Develop the contents
·准备相关用品
Produce the required collaterals
·根据需要搜寻供应商
Source suppliers if required
·管理供应商
Manage suppliers
·启动并协调活动
Launch and coordinate the activities
·跟踪整个发展进程,确保完成事先制定的目标
Track the whole progress to achieve established objective
特别需求管理
Manage ad hoc requests
·我们会经常代表客户组织一些特别促销活动,协调员要负责为活动的组织者提供各种传播、设计方面的支持 (如:制作邀请信、设计特别的指示标牌及沟通信等)
·We are constantly organizing on behalf of the client some ad hoc promotional events.
·The coordinator will be in charge of assisting the event coordinator for all communications requirements (produce invitation, develop specific signage, communications letter...).
Reinforce and protect service identities where they have been bespoke developed for clients. Educate key stakeholders to the value and proper usage of such identities and ensure identity guidelines are strictly adhered to.
·在开发过程中为索迪斯服务的一致性提供支持和保护
Support in the development and protection of Sodexo service identities.
一致性
Identity
·为了强化服务表现和可见性,我们必须建立特有的服务品牌
To reinforce the presence and visibility of the services provided, we have developed a strong service identity.
·协调员将负责维护品牌的一致性,审核我们发出的各类文件严格遵守了相关规定
The coordinator will be the guardian of this identity and will be responsible to validate that any document issued by our team is consistent with the guidelines.
·协助设施管理经理处理重要的传播需求
Assist the Site Facility Manager in handling important communications requirements.
传播支持
Communications Support
·为市场部团队提供支持,为新产品的研发定义传播信息
Support central marketing team in determining communications messaging for new offer development.
·将相关技术信息转换成满足消费者语言习惯的传播资料
Translation of technical documentation into user centric communications collateral
·为销售和业务发展提供传播支持
Support sales and business development communications.
·维护中央文件库,制定标准的传播样本文件和相应的支持材料
Maintain a central library of standardized communications templates, collateral and supporting materials.
·为传播政策和流程的开发提供支持
Supporting in the development of communications policies and processes
任职要求
Qualification & Requirements
教育背景
Education Background
本科学历及以上
Bachelor degree or above
市场营销或传播专业
Major in marketing or communications
工作经验
Working Experience
2年以上市场传播工作经验 (零售行业促销,内部沟通部门等)
2 years or above experience in marketing or communications (promotion handling in retail, internal communications department...)
专业技能
Professional skills
较强的桌面印刷系统操作能力
Exceptional desktop publishing capabilities
基本设计软件操作能力,包括Photoshop 及 Illustrator
Proven technical ability with exposure to the basic design software, including Photoshop and Illustrator
具备视频剪辑和其他图像设计能力尤佳
Video editing and other graphic design skills is a plus
通用技能
General skills
口头和书面表达能力强,具备演讲技巧
Strong oral & written communications, and presentation skills
自我管理和激励富有创造性
Autonomous, pro-active and creative
强烈的市场和顾客服务导向
Strong marketing and customer service orientation
高度敬业,在苛刻环境下持续的有良好表现
High energy to perform consistently in a demanding environment
要求严格,在适应紧张的工作时间安排
Rigorous, used to provide deliverables on tight schedule
开放性思维,能够在适应多文化差异工作环境
Open minded, previous exposure to a multicultural environment is a big plus
中文流利,英语流利沟通尤佳
Fluent in Mandarin, fluent in English is a big plus
关注更多索迪斯工作机会,请登陆索迪斯中国招聘中心http://sodexo.e-recruitmentsystem.com, 谢谢。
For more job opportunities, please visit Sodexo Greater China recruitment center: http://sodexo.e-recruitmentsystem.com. Thank you.
公司介绍
索迪斯中国
索迪斯集团(sodexo)由皮埃尔.白龙先生创建于1966年,总部位于法国巴黎。
今天,凭借着四十多年的丰富经验,索迪斯集团已成为世界上***的从事餐饮服务及综合后勤管理的跨国公司,名列全球500强企业名录。截止到2011年底,索迪斯集团拥有员工413,000名,共有33,400个运营点,分布于80个国家。
索迪斯集团作为首家国际化餐饮综合服务公司于1995年进入中国市场。目前,索迪斯大中国区业务涉足北京、天津、沈阳、武汉、大连、上海、无锡、杭州、南京、广州、深圳、东莞、珠海、香港等四十个城市。拥有员工近16000人,在全国各地的近650个运营点内为客户提供量身定制的餐饮服务、业务支持服务、工程服务和生活便利服务。索迪斯致力于以专业的服务水准,为中国客户提供优质后勤服务、培养一流人才、提供***客户体验,并为中国的社会经济发展做出贡献。
索迪斯业务范围包括为工商企业、行政部门、学校和大学、医疗卫生健康机构、等各类单位团体提供餐饮服务及各种后勤管理服务。
伴随着公司的不断发展,我们真诚的欢迎素质优秀、具备良好顾客服务意识并且能够创造佳绩的人士加入索迪斯公司。
我们的使命:提高每日生活质量
我们的愿景:超越客户期望
我们的价值观:服务精神,团队精神,进取精神
更多信息请关注公司网站www.sodexo.cn
about us
sodexo china
founded in 1966 by mr. pierre bellon, and set up its global headquarters in paris, france.
today, with more than 40 years rich experience and successful operations in the five continents, sodexo has become the largest multinational corporation in catering and facility management field around the world. as a global fortune 500 company with more than 413,000 employees, sodexo has established more than 33,400 contract operations in 80 countries by the end of 2011.
in1995, sodexo was the first international catering and facility management company to launch its business in mainland china.
today with more than 16,000 employees, near 650 contract operations in china, sodexo has set up business in 40 cities, beijing, tianjin, shenyang, wuhan, dalian, shanghai, wuxi, hangzhou, nanjing, guangzhou, shenzhen, dongguan, zhuhai as well as hong kong. sodexo has always been committed to providing world-class professional catering services, business support services, engineering services and lifestyle services, training top talents, delivering the best client offerings, and more importantly contributing to the social and economic development in china.
sodexo business scope covers catering and facility management services for business corporations, government, landscapes, schools, health and medical institutions, etc.
as sodexo’s business is growing, we sincerely welcome the excellent candidates who have good sense of customer service and the ability to gain business to join sodexo.
our mission: to improve the quality of daily life
our vision: to exceed the expectations of client
our values: service spirit, team spirit, spirit of progress
for more information, please visit our website: www.sodexo.cn
联系方式
- 公司地址:地址:span川外和重庆工商10月宣讲