苏州招聘

岗位设置目的：
1. 品牌线定位策划，产品线中长期规划及影响评估，满足长期业务目标
2. 持续不断的提出、验证、推出新的创新来推动品牌发展，满足短期业务销售目标
3. 产品持续改进计划和管理流程优化
4. 控制预算

岗位工作职责：
1. 通过详细的数据分析和用户调研，得出符合品牌定位的产品定位。包括产品概念，价格和产品核心卖点，产品项目周期回报。
2. 持续不断的创新产品概念、包装、营销形式来达到业务目标和品牌需求
3. 协调各部门完成产品立项和推进工作，完成产品上市前的准备工作
4. 根据产品定位和品牌需求，制定合适的市场营销计划，并确保按时、高效执行。
5. 配合营销方案进行创意文案制作，并且在包装制作和电视广告制作方面能给出指导建议
6. 控制整个市场费用预算，保证预算的计划实施与销售同步，达成预先设定的销量和利润指标
7. 管理服务供应商，确保提供高质量和高效的产品服务
8. 管理好和品牌、产品相关的文件档案，确保工作流程都是符合公司规定

任职要求：
1. 具备品牌管理模型专业知识，能熟练运用媒介工具制定市场计划
2. 有很强的逻辑推理能力和用户洞察力，具备数据分析的基础知识
3. 热爱品牌建设工作，兼顾一定的市场推广经验或者渠道知识
4. 具备基础的财务知识和分析能力
5. 目标结果导向，有非常强的沟通能力和领导能力，能协调不同部门并且向既定目标推进项目
6. 具有组织规划和人员发展能力
7. 大学本科以上，市场营销、中文、广告公关或者传媒专业毕业优先
8. 能流利的英语书写和交流者优先
9. 8年以上市场品牌工作经验

关键考核指标：
1. 产品销量达到预期
2. 品牌利润指标符合预先设定
3. 新项目按时立项并且最终如期上市，达到预期
4. 产品定位、概念和推广方案得到通过和认可
5. 整体市场费用不超预算
6. 概念/包装/电视广告等市场工具测试通过并且反应良好
7. 品牌健康调查相关指标明显提升
8. 市场总监反馈

The Adecco Group, based in Zurich, Switzerland, is the world's leading provider of HR solutions. With over 29,000 employees and 5,800 offices, in more than 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting more than 500,000 colleagues with over 100,000 clients every day. The services offered fall into the broad categories of executive search, temporary staffing, permanent placement, outsourcing, consulting and outplacement. The Adecco Group is a Fortune Global 500 company. www.adecco.com

Established in China since 1995, Adecco is ideally placed to suit all your recruitment and staffing needs. With over 14 years of experience in China, Adecco is well positioned to assist organizations here in building successful teams and to help individuals be successful in their careers. In mainland China, Adecco currently has offices in Beijing, Guangzhou, Shanghai and Shenzhen. It further has a strong presence in Hong Kong and Taiwan.

We inspire individuals and organizations to work more effectively and efficiently, and create greater choice in the domain of work, for the benefit of all concerned. For more information about Adecco in China, please visit: www.china.adecco.com

Our Chinese head quarters are based in Shanghai and these head quarters not only look after mainland China but also Hong Kong, Taiwan and South Korea.

Human Resources & Staffing Services Offered in China:
-Executive Search
-General Permanent Recruitment
-Temporary Staffing & Payroll (through our local co-operative partner SHFESCO)
-Recruitment Process Out Sourcing & Campaign Management
-Career Transition & Coaching Services
-Assessments
-Consultancy Services

Adecco Offices in China
-Beijing
-Chengdu
-Guangzhou
-Shanghai

Consulting and Temporary services
Permanent and Executive Search with our local Licensee

http://china.adecco.com