Brand Manager/ Marketing Manager
上海人才有限公司
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2014-02-20
- 工作地点:上海
- 招聘人数:若干
- 职位月薪:面议
- 职位类别:市场/营销/拓展总监 产品/品牌经理
职位描述
The Responsibilities:
*Planning and executing marketing events such as fashion shows, PR events, promotions and display selling
*building cooperation in various areas such as events, cooperation with credit card companies, develop company accounts, co-promotions or events
*Designing and implementing VIP programs in China
*Making marketing plans targeted the consumer target groups, attracting and increasing traffic of store
*Driver and owner of the yearly marketing plan and budget
*Establish a marketing intelligence capability- collect shopper and competitor insights and turn insight into specific marketing actions as well as supporting sales and design departments
*Install a performance management system
*Contact with external vendors such as printers, poster suppliers and responsible for the quality of all printed materials
*Planning and executing the marketing calendar for the brand to ensure all visual identity is synchronized
*Project leader to liaison between and ensure good communication between design team, display team, retail and marketing on all visual identity for the stores
*Building and managing good relationships with suppliers and Media
*Ensure high quality execution within time and budget constraints
The Profile:
*At least 8 years experience in marketing
Retail or FMCG background is preferred
Very good at networking
*Background from previous position with brand positioning and customer targeting is preferred
*Experience in designing VIP program and integrated marketing campaigns (online, out-door and in-store activation) is preferred
The Candidate:
*Passion for marketing with a sharp approach to create activities that drives sales and build brand
*Get things done, sales and result driven
*Strong analytical approach
*Fashion enthusiast with a good understanding of trends is preferred
*Good at following-up on activities to ensure seamless execution
*Socially strong and motivation to work with
*Good command of English in both speaking and writing
*Bachelor degree in economics/marketing/business is a must
*Planning and executing marketing events such as fashion shows, PR events, promotions and display selling
*building cooperation in various areas such as events, cooperation with credit card companies, develop company accounts, co-promotions or events
*Designing and implementing VIP programs in China
*Making marketing plans targeted the consumer target groups, attracting and increasing traffic of store
*Driver and owner of the yearly marketing plan and budget
*Establish a marketing intelligence capability- collect shopper and competitor insights and turn insight into specific marketing actions as well as supporting sales and design departments
*Install a performance management system
*Contact with external vendors such as printers, poster suppliers and responsible for the quality of all printed materials
*Planning and executing the marketing calendar for the brand to ensure all visual identity is synchronized
*Project leader to liaison between and ensure good communication between design team, display team, retail and marketing on all visual identity for the stores
*Building and managing good relationships with suppliers and Media
*Ensure high quality execution within time and budget constraints
The Profile:
*At least 8 years experience in marketing
Retail or FMCG background is preferred
Very good at networking
*Background from previous position with brand positioning and customer targeting is preferred
*Experience in designing VIP program and integrated marketing campaigns (online, out-door and in-store activation) is preferred
The Candidate:
*Passion for marketing with a sharp approach to create activities that drives sales and build brand
*Get things done, sales and result driven
*Strong analytical approach
*Fashion enthusiast with a good understanding of trends is preferred
*Good at following-up on activities to ensure seamless execution
*Socially strong and motivation to work with
*Good command of English in both speaking and writing
*Bachelor degree in economics/marketing/business is a must
公司介绍
上海人才有限公司诚聘
联系方式
- 公司地址:北京市