苏州招聘

Purpose

As we globalize marketing, it has increased the responsibility for the IO regional brand marketing team. We are needing to ensure that global strategies are developed comprehending regional input and then ensuring the strategies are consistently and effectively implemented across the region. The added responsibility has driven the need to restructure and expand the brand marketing team at IO headquarters. This role is instrumental to ensure the processes to implement global strategies are in place within our region. Specifically, this position is responsible for setting up and managing the appropriate processes such as annual marketing planning process, advertising production budgets and agency management processes for both creative and media agencies and manage brand marketing metrics. In addition, this position will lead processes/initiatives that cut across divisional brands and cut across car line nameplates within IO region with focus on global sponsorship properties such as the Chevrolet global football platform.
This position will facilitate the integration across the CRM/Digital/Social team and the Advertising Mangers and ensure that the appropriate forum and processes are in place to ensure strong communications within IO Marketing and with the IO countries.

Areas of Responsibility

Area of Accountability Percent of Time Local/Regional/Global Key Responsibilities

1. Brand marketing operations 30%
Global - Lead annual marketing planning process for IO
- Overall planning of IO brand marketing budget
- Lead implementation of global advertising development process across IO markets in conjunction with advertising managers
- Implement Chevrolet advertising governance within IO
- Manage communication process – monthly marketing council calls, IO brand marketing monthly meetings, conferences
- Manage brand marketing metrics
- Manage marketing input into BoD reports
2. Cross brand and carline activities (global sponsorship, events, auto shows) 30% Global - Lead cross car line activities for the IO region
- Act as global interface for IO markets in the region
- Manage auto show processes to ensure consistent execution. Interface between the global team and local teams on the design, manage asset and resource sharing and allocation, share best practices and ensure consistent global standards are followed across the region to best present our global brands
- Lead global sponsorship properties for the region and work with countries to appropriately leverage them. Key sponsorship platform global football platform (One World Futbol, Manchester United sponsorship, etc). Develop strategies for the region, interface with global team on country needs and resource allocation, support local activation in the countries.
- Work with other departments to best leverage all resources and ensure information sharing and flow

3. Agency management 30% Regional - Plan and oversee advertising production budget across the IO region, especially budget for creative development with Commonwealth
- Manage agency planning, operations, evaluations and audit processes
- Manage Shanghai-based regional advertising agency resources
- Manage Commonwealth and Carat project updates

4. Other global and local brand support
(including local brands) 10% Global - Support countries with brand marketing requirements
- Ensure information flow and best practices are shared across all brands

Knowledge:
- Advertising development process from consumer insight and strategy development to briefing, concept testing, production and final execution
- Media strategy, planning and buying process
- Understanding of marketing KPIs and the actions that drive KPI improvement
Skills:
- High level of marketing and advertising experience, good marketing acumen, familiarity with various types of media – at least 10 years of experience
- Experience in sponsorships and promotion activities
- Experience managing advertising agencies
- Organizational agility
- High level of creativity and ability to work within a complex business environment, understanding diverse needs and prioritizing requirements
- High level of interpersonal and communication skills
- Excellent English verbal and written skills
Experience/Education:
- Bachelor’s degree in Business Administration or related field
- MBA strongly preferred
Competencies:
- Proven team player, Planning & Organizing, Priority Setting, Managerial Courage, Problem Solving, Dealing with Ambiguity, Motivate Others, Peer Relationships and working across cultures.