苏州招聘

The Digital Marketing specialist creates effective direct customer communications strategy to accomplish the objectives of the marketing programs. He /she works with the branch/regional marketing team, program managers, and other media teams to develop integrated marketing plans. The digital Specialist will work closely with internal groups to determine the best digital implementation to meet their business needs, create content, interface with the design group, track metrics and advise on SEM/SEO. Using extensive knowledge of the DM systems (Eloqua /Oracle) the specialist makes recommendations on audience behavior, DM program architecture, and project integration. The specialist works with the branch/regional marketing team, program managers, Global DM team, and other media teams to develop integrated marketing promotions.

Core Accountabilities:

·Create and maintain Web pages for branch/regional markets (RMS, VCM, HTML)

·Monitor the success of web initiatives and the health of the website by tracking and analyzing: lead numbers, visits, bounce rates on a monthly/project basis

·Create landing pages and micro sites for local needs such as events

·Construct and execute communications for the region and analyze the effectiveness of these programs

·Partner with the Global DM team to execute targeted multi-touch programs that deliver the highest return on investment

·Collaborate with cross-functional teams to develop integrated marketing programs that meet business objectives of the branch/region

·Monitor industry trends and make recommendations for NI DM programs improvements

·Track, report and evaluate the results of each global DM program with key stakeholders in order to continuously improve the program

Requirements:

·Excellent communication skills, including ability to facilitate communication, build consensus among team members, and make decisions confidently

·An understanding all aspects of direct marketing execution: offer development, creative execution, list management, mailing services

·Ability to handle multiple and complex projects simultaneously under stringent timeframes and changing priorities and conditions

·Ability to create well thought-out project plans and lead cross-functional teams

·Creative and innovative approach to work with attention to detail

·Strong knowledge of Web 2.0 capabilities

·Outstanding customer service orientation

·An aptitude for technology and technical products

·Ability to provide detailed analysis on project performance, with corrective action recommendations

·Ability to provide strategic guidance without removing accountability

This position requires a bachelor degree in marketing, communications or business administration and four +years of digital marketing experience. The ideal candidate will also have experience with HTML, DM, 3rd party websites ,analytics, and basic web design best practices.

For 40 years, NI has worked with engineers and scientists providing answers to the most challenging questions. Through these pursuits, NI customers have brought hundreds of thousands of products to market, overcome innumerable technological roadblocks, and engineered a better life for us all.
Historically, NI has been a top 100 employer of choice as ranked by several different sources, including the Just 100 from Forbes Magazine, which named NI one of the top corporate citizens and best places to work. Maybe it is our fantastic work/life balance, or the Employee Stock Purchase Program and grants, or matching 401K, or picturesque campus with ponds, hiking trails, beach volleyball courts, and collaborative meeting spaces. If you want to work on cool stuff at a cool company, you are in the right place! Here is a snippet of some of our core industry leadership.
NI believes in China's bright future. NI opened the 22nd international branch and the first international R&D center in Shanghai in 1998. Since then, NI China has established a world-class operation center, including marketing, sales, customer service, technical support and R&D. Direct sales mode was executed in mainland China since February 2006.
NI China is ever-expanding with the help of local talents and is dedicated to creating an excellent working environment and unique company culture - We are proud of being young and energetic.
NI China has been honored and listed as Best Companies to Work for in Greater China since 2012 till 2018 by Great Place to Work Institute.

To expand our business further, we are now looking for highly motivated candidates to fill a variety of positions. Choose NI China to launch your career and grow together!
1. 5 G – Setting world records in spectral efficiency using MIMO
2. Internet of Things (IoT) - With NI’s technology providing unmatched capabilities in measurement, control, ruggedness, and connectivity, along with our expert ecosystem, you can realize the benefits of the Industrial Internet of Things (IIoT) today
3. Semiconductor - NI semiconductor test customers report 10X improvement in test times while maintaining measurement and performance requirements
4. Autonomous Automotive - As vehicles advance towards autonomous operation, test engineers face drastically increasing system complexity while dealing with ever present cost and time pressure
5. Aerospace and Defence - NI provides industry-leading performance and accuracy with best-in-class synchronization for large systems, so you can get to the right decision faster