苏州招聘

The Marketing Manager is responsible for the development and implementation of innovative sales and marketing strategies and operations that will achieve the growth and reputational objectives of the International Business School Suzhou (IBSS) at XJTLU. S/he will also have responsibility for student recruitment and admissions. The post reports directly to the Dean of IBSS, with an additional reporting line to the University’s ISRS (International Student Recruitment and Support) and BMO (Brand and Marketing Office).

Duties and Responsibilities

1. To develop and maintain IBSS’ image, brand, identity and profile, taking account of best practice in industry and other business schools.

2. To lead the creative development and implementation of the IBSS’ marketing, recruitment and corporate communications strategies, and to establish appropriate key performance indicators for the marketing strategy.

3. To oversee the recruitment strategy and ensure that it feeds into the School’s planning and budgeting, marketing, student number and course planning processes.

4. To lead the development and implementation of the marketing plans and budgets, both corporately, for individual programmes and for research and knowledge transfer.

5. To contribute towards the development of the School’s recruitment strategies for its various programmes, in conjunction with the IBSS Admissions Officer and the University Student Admissions and Career Development Office.

6. To oversee IBSS’ marketing and recruitment budget, ensuring the effective use of all financial allocations.

7. To develop and administer the marketing database which includes client and prospective client information, mailing list applications, access to financial reports, etc.

8. To manage IBSS advertising, communications, promotional events, entries and materials, including marketing merchandise, ensuring that they are consistent, appropriate and up-to-date.

9. To oversee the development of the School’s website and associated web-based marketing initiatives, in conjunction with the School and University’s Web Team and Content Management System.

10. To develop and implement a social media strategy.

11. To co-develop recruitment fair and school visiting programme with ISRS and student admissions, work with ISRS and student admissions on preparing bespoke campaign material ahead of attending educational fairs and evaluating fairs for future inclusion in programme.

12. To be responsible for the co-ordination and provision of statistical information/marketing intelligence on the markets in which the School operates, and for the administration of a range of market research requirements and activities.

13. To contribute towards the development and promotion of new marketing opportunities with companies, clients, partners, agencies, institutions, as appropriate.

14. To actively share best practice across the University and contribute to the overarching marketing and brand development of the University.

15. To develop and maintain positive and effective working relationships both internally and externally, and in particular with the University International Student Recruitment Team, the University Brand and Marketing Office, the University Student Admissions and Career Development Office, IBSS Programme Directors, Heads of Subject Groups, Coordinators of Learning and Teaching and Research and Knowledge Transfer and external agencies, partners and organisations.

16. To manage and supervise the work of the marketing administrator and the admissions officer, including supporting their development.

17. Such other duties, commensurate with the grade and nature of the post, as might be allocated from time to time.

This job description is neither exhaustive nor prescriptive but will develop in the light of changing circumstances in consultation with the post-holder.

Qualifications

Essential:

Degree or equivalent professional qualification in business or marketing.

Desirable:

CIM Diploma or equivalent marketing qualification, MBA or equivalent postgraduate qualification

Experience

Essential:

Relevant strategic marketing management experience.

A proven track record in developing and administering a marketing programme.

Experience in leading the creative development process, and ability to innovate change.

Devising and implementing marketing plans.

Managing significant marketing budgets.

Commissioning artwork and print production.

Placing advertising.

Issuing press releases.

Desirable:

Experience in marketing in further or higher education.

Commissioning market research.

Selecting and briefing advertising and PR agencies.

Experience in organising promotional events

Skills & Knowledge

Essential:

Knowledge of higher education market.

Good communication and interpersonal skills.

Highly organised, with proven project management skills.

Excellent presentation and interpersonal skills.

Desirable:

In-depth knowledge of higher education market (in particular, business education).

Personal Qualities

Essential:

Self-motivated and able to act on own initiative.

Ability to think strategically, solve problems and take responsibility for decisions.

Willingness and ability to travel nationally and internationally.

How to apply

To apply for the position, please visit the following website and apply online before the closing date: http://hr.xjtlu.edu.cn/ . You need to register and then login to complete each part of the application process, including Basic Information, Cover Letter, Job Title and Reference and Equal Opportunities Form. Remember to attach your CV when completing the Basic Information form, and the covering letter (in English) should outline your interest in the post and explain how you meet the criteria.

西交利物浦大学坐落在素有“人间天堂”之称的苏州，这座文化名城至今仍坐落在春秋战国期间的原址上。仍然保持着“水陆平行，河街相邻”的双棋盘格局和粉墙黛瓦、小桥流水的古朴风貌。古城数千年的历史，给后人留下了大量的珍贵文化遗产，其中又以园林为著称，拙政园、留园、网师园等九处名胜古迹被列为世界文化遗产。今天的苏州不仅保留了它悠久文化传统，同时又是一个与时俱进的、对世界开放的现代化城市。近年来它的国民经济总产值以将近15%年增长率快速发展。苏州的GDP仅次于上海、北京和广州。
西交利物浦大学是苏州进一步对外开放和教育全球化的产物。苏州及周边地区经济的高速发展吸引了两所世界名校——中国西安交通大学和英国利物浦大学。它们作为母校在苏州工业园区独墅湖高教区合作创办一所以理、工、管起步的国际型大学。这也是国内一所由教育部批准中外“强强”合作的大学。它的愿景是研究导向、独具特色、世界认可的中国大学和中国土地上的国际大学。它旨在培养具有国际视野和竞争力的高级技术和管理人才；积极为经济和社会发展提供科技和管理服务；在人类面临严重生存挑战的领域有特色地开展研究；探索高等教育新模式，影响中国甚至世界的教育发展。
西交利物浦大学建校于中国—新加坡苏州工业园区，这所学校将在悠久浓郁的文化传统与世界罕有的高速经济发展并存共生的美好环境中成长。
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