苏州招聘

Role & Job overview

· Develop and execute crop segment & product strategy and tactics to meet the business and financial target

· Develop branding strategy for brand management and lead new product launch

· Portfolio management and product mapping into major crop segment and responsible for developing portfolio promotion strategies to generate field demand in the China

· Assist Marketing manager on communication and marketing strategy, develop marketing plan implementation & transfer marketing plan during internal meetings, trainings, and field trips to sales team and distributors



Job Description

· Communicate product marketing plan to APG stakeholders and gain consensus and support and ensure the marketing plan implementation in season with functional efforts of commercial and technical unit

· Manage business issues for the product including Forecasting, Supply and Inventory management

· Execute Dragon projects with other APG units

· Develop and lead the implementation of market communication/promotion plan for responsible portfolio to create field demand within budget and work with communication manager

· Evaluate the quality of FMC field promotions and propose the resource and tactics changes to create field demand. Identify growth opportunities to develop market

· Actively network with sales team to understand customer needs, competitor activities and relevant market changes, to gain market intelligence and insights

· Lead to organize big customer event nationwide to build brand awareness and accelerate market penetration

· Lead Marketing Research project and develop Demo Plan for responsible portfolio, and well manage market research and demo expense within budget

· Lead and accomplish marketing research projects, and share key findings with APG leadership team

· Build up/implements sound value and transactional pricing based on customer perceived value

· Creates strong, distinctive brand & crop plans

· Develops/executes campaign plans

· Able to use market research effectively to understand customer, markets, channels

· Has deep and broad crop and product knowledge

· Anticipates changes in the market and adjusts strategies accordingly

· Strategic thinking, Analytical thinking, Communication and presentation skills

Job Requirements:


· Bachelor degree or above, major in agriculture related.
· 7+ years working experience with at least 3 years marketing experience in agrichemical fields.
· Fluent English in read, writing, listening and speaking.
· Proficient knowledge of agribusiness markets, crop protection industry, understands customer needs, understands market dynamics and competitive environment.
· Good Team work spirit, excellent communication skills,initiative and the capability to asses new product in agrichemical fields, capability of opportunity assessment and recommendation.

美国FMC公司成立于1883年，是一家全球性的跨国化学品公司,致力于为全球客户提供创新,实用,以市场为导向的化学产品及解决方案。总部位于美国, 主营农业化学，特殊化学，工业化学等三个方面的产品。
FMC农品部是FMC公司农业化学方面的全资子公司。进入中国已经10余年，拥有员工超过240余人，始终致力于为广大客户提供安全高效的杀虫剂和除草剂产品。多年来，FMC农品部一直致力于与农业部门及当地植保部门大力合作，组织上千场农民培训会，帮助农民科学种田，增产增收。FMC农品部在中国的产品遍及全国各省，尤其在小麦、水稻、甘蔗、茶叶等作物上拥有诸多家喻户晓的品牌。在广大农户心中是美国FMC公司的产品是丰收的好帮手和品质的保证。目前在中国上海、北京等多个城市设有办事处，并与江苏苏化集团有限公司合作在苏州设立了合资工厂。

坐落于金鸡湖畔的全国高新技术产业区---苏州工业园区里的苏州富美实植物保护剂有限公司，是由美国FMC公司农品部与江苏苏化集团有限公司合资兴建的中美合资企业。本合资工厂于1994年成立，并于1996年6月建成投产，公司主要生产销售农用化学品、生物化学品和其他植物保护品及相关产品、提供相关的技术服务。与2007年起，苏州富美实植物保护剂有限公司连续被苏州市科委评选为江苏省高新技术企业、苏州外资研发机构、苏州市农业科技企业。同时，公司所生产的著名小麦田除草剂奔腾也被评选为高新技术产品。合资工厂目前主要有杀虫剂、除草剂两大系列的植物保护剂产品。

FMC农品部及合资工厂拥有先进的技术，现代化的生产线，全面的质量保证体系，完善的安全管理制度，良好的销售网络，为中国农户的增产与丰收，土壤的改良与自然环境的保护，为民众的健康卫生创造最佳的条件。

更多信息请访问：www.fmcchina.com