苏州招聘

Key Responsibilities:

Focusing on product communication
Managing product monthly communication
To Conduct New product launches press conference and test drive
To coordinate with product manager to prepare the press cars, launch schedules and product messages
To act as project leaders for key product launch, coordinate with ATL and BTL managers to ensure the through the line launch
Managing Media relations
Internal communications
Communications with headquarter PR department
Communication materials production
Managing the P.P. agency on project basis
New media & competition monitoring, analysis & reporting
Support Corporate and product P.R. events
Execution of sponsorship and corporate events
Integration of sponsorship into the marketing mix (advertising, TV, exhibition, Internet, events, PR, product, product launches, dealers)
Broadcasting and media utilisation
Sponsorship and corporate event co-ordination
Internal function liaison and utilisation support
Evaluate and manage courtesy cars and product placement
Local auto show design, dealer coordination and cost control
Assessment of product and sponsorship events for event utilisation
Press material development
Speech/script writing

Key Performance Measurement:

Achieve satisfactory ROI from product communications
P.R. release and Event image survey
Product launches Ad. Value evaluation

Academic Qualifications Required:

Bachelor degree or above, major in Business management (BBA or MBA) preferred

Experience Required:

8+ years experience in Event plan and implementation, prefer to be in Auto industry.
Rich experience in premium automotive product retail operations - motor vehicle dealer is an asset
Solid knowledge of market and service structure in the Chinese vehicle environment
Trainee program (specifically in sales) or sufficient knowledge of tangent divisions
Fluent in written and spoken English and Chinese
Strong communication and negotiation Skill
Understanding of marketing concepts
Basic knowledge of electronic data processing
Driver's license
Capable of working independently under pressures
Good listener

www.randstad.cn