苏州招聘

"'- Implement brand strategies and tactics through interactive marketing initiatives
- Develop media and PR plan to ensure media exposure for Bosch brand
- Develop social media strategy and concept in China
- Make sure internal and external materials follow up Bosch Corporate Design guidelines
- Workout detailed communication concepts for products and services
- Prepare branding decisions to the management
- Develop marketing communication strategies and preparation communication material, as well as the production of newsletter, image brochures, product leaflets, website and other marketing communications tools
Interact with event organizations (e.g. customer event, trade show,technical seminars/forums) to implement event plans
- Conduct and execute merchandising and display tools development
- Prepare regular report for marketing manager& management regarding communication activities
- Evaluate,measure and improve ROI on communication marketing activities and provide program reports with detailed analysis to management"

Targets:
"Frequency of media exposure and GRP
- Quality for communication concept and result of implementation
- ROI for marketing activities
- Quality of event activities according to the feedback from customers and internal participants and based on pre defined targets"
Requirements:
Education "Bachelor degree, major in marketing, communication or other disciplines
in business administration"
Working Experience "At least 2 years experience in marketing areas;
Auto business and communication experience is preferred."
Knowledge & Skills "Good time management and multi-task management skills;
Detail oriented;
Structured working style, strategic thinking, strong Brand orientation, good communication skills, matured communication style
Strong problem-solving skills and work independently.
Good presentation skills"
Language Fluent oral and written English, further foreign language preferred

www.randstad.cn