苏州招聘

Business Segment

Healthcare Life Sciences

About Us

GE Healthcare Life Sciences provides products and services used as tools for biopharmaceutical manufacturing, drug discovery and the latest in cellular technologies, thereby enabling our customers around the world to be more productive, effective and creative. Our motivation is to create better health for more people: through our five decades of supporting the biopharmaceutical industry and its research partners to become more productive, we are helping to reduce costs, increase access and improve quality in the healthcare system. We use our expertise and know-how in imaginative ways to work with our customers to provide what’s needed today and create products and solutions to enable the medical treatments of tomorrow. We add value to our customers by:

Providing cutting-edge research tools that give deeper insights into cell function to enable disease diagnosis and the development of treatments. Enabling manufacturing productivity: we provide solutions for the entire bioprocess workflow (i.e. start-to-finish bioprocessing) helping our customers to develop and manufacture biopharmaceuticals more efficiently. Providing high quality support and maintenance services. We are the home of many famous brands, including Whatman, Amersham, Biacore, MicroCal, WAVE, Applied Precision and more.

Role Summary/Purpose

This role will create interest in the market by interacting with key opinion leaders and customers to define leading solutions, ensuring products are designed, developed and delivered in accordance with customer needs. The Marketing Leader will work closely with Product Managers to work with technology partners to ensure our offerings are at the forefront of scientific development and customer need.

Essential Responsibilities

You will plan, coordinate and manage marketing elements for the global product portfolio, including VOC gathering, global marketing plan (CECOR), NPI processes, formulating the value proposition and product lifecycle management.

Key responsibilities include (but are not limited to):

Participate in annual business planning process, including portfolio review and planning in collaboration with Strategic teams and business functions. Contribute to Growth Playbook and support activity of regional/operational marketing teams and ensure alignment with global marketing plan Utilize Gold Standard marketing practices and skills to develop and execute the marketing plan for the Product Segment. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success Understanding customer’s scientific and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities and develops business cases in conjunction with strategic marketing, regional product marketing, product leaders and Business Analysis. Develops the global marketing plan (portfolio management, marketing strategy, value proposition, positioning etc.) to grow global orders and share. Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix. Collaborates with the Segment Marketing team to develop and execute global communication and tactical marketing plans. Leads overall direction with the segment marketing team to ensure execution of marketing plans. Drive clear product positioning via the execution of marketing communications plan Expand external focus of the segment marketing and commercial teams via dissemination of research, events, contacts with key opinion leaders etc. Leverage market research and competitive intelligence to identify opportunities Contribute to market forecasts and business case for product/upgrades that are at concept stage and develop price-value map trends

Qualifications/Requirements

Bachelor’s Degree in Marketing, Communications, Business Administration or related field 7+ years experience in marketing, product marketing or related field Marketing experience in market & customer insights, product commercialization and branding Healthcare or Life Sciences product/industry acumen Excellent oral and written communications skills Strong analytical and process skills

Desired Characteristics

MBA or Master’s degree in Marketing, Business Administration or related field 10+ years experience in marketing, product marketing or related field Innovation – ability to develop/execute on new ideas through collaboration Strong analytical and process skills Team oriented – ability to work well with diverse, cross-functional teams

This role will create interest in the market by interacting with key opinion leaders and customers to define leading solutions, ensuring products are designed, developed and delivered in accordance with customer needs. The Marketing Leader will work closely with Product Managers to work with technology partners to ensure our offerings are at the forefront of scientific development and customer need.

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.