Marketing Communication Specialist, 美资建材行业
上海帝博企业管理咨询有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-07-11
- 工作地点：上海
- 招聘人数：若干
- 职位类别：市场企划经理/主管
职位描述
Marketing Communication Specialist
美国财富500强建材行业的领先企业，负责内部传媒手册编辑，发展空间广阔，薪资丰厚
Job Description:
Reporting to Marketing Communication Manager, the Specialist supports to develop and executes Corporate and Product Literature in China. Based on solid customer and market trends understanding, providing initiative ideas for the integration of online and offline literature, be creative on transforming traditional literature to digital format.
As part of these responsibilities, this position will:
? Study customer needs on K&B product, understand their functional needs and emotional insight
? Monitor and compile competitors literature and communication materials tracking report, responsible for timely competitive analysis on literature
? Develop, and activate B2C communication materials, including all major tool books (New product book, Full line book, Price book, Services Parts book, Consumer brochure, etc.)
? Explore digital trends on decoration materials. Transform traditional literature to digital format. Enhance the interaction with users.
? Manage the entire creative development process from brief to local activation, lead to generate literature content structure and executions.
? Build effective working relationships with internal working groups
? Support the communications requirements of product literature
? Work with and supervise agencies and suppliers and assess their performance
? Performs other duties as assigned
Requirement:
? Above 3 years experience in marketing or advertising
? University degree in a liberal arts field, e.g. mass communications, journalism, English
? Integrity, reliable and honest
? Very Strong coordination capability, good communication skill, hands on/detail are a must
? Hard working, ability to effectively work under tight deadlines
? Strong writing and verbal skills in both Chinese and English skills
? Innovative, creative, problem-solver, good marketing/business sense and marketing communication planning capabilities
? Mature, and being able to deal with confidential information
美国财富500强建材行业的领先企业，负责内部传媒手册编辑，发展空间广阔，薪资丰厚
Job Description:
Reporting to Marketing Communication Manager, the Specialist supports to develop and executes Corporate and Product Literature in China. Based on solid customer and market trends understanding, providing initiative ideas for the integration of online and offline literature, be creative on transforming traditional literature to digital format.
As part of these responsibilities, this position will:
? Study customer needs on K&B product, understand their functional needs and emotional insight
? Monitor and compile competitors literature and communication materials tracking report, responsible for timely competitive analysis on literature
? Develop, and activate B2C communication materials, including all major tool books (New product book, Full line book, Price book, Services Parts book, Consumer brochure, etc.)
? Explore digital trends on decoration materials. Transform traditional literature to digital format. Enhance the interaction with users.
? Manage the entire creative development process from brief to local activation, lead to generate literature content structure and executions.
? Build effective working relationships with internal working groups
? Support the communications requirements of product literature
? Work with and supervise agencies and suppliers and assess their performance
? Performs other duties as assigned
Requirement:
? Above 3 years experience in marketing or advertising
? University degree in a liberal arts field, e.g. mass communications, journalism, English
? Integrity, reliable and honest
? Very Strong coordination capability, good communication skill, hands on/detail are a must
? Hard working, ability to effectively work under tight deadlines
? Strong writing and verbal skills in both Chinese and English skills
? Innovative, creative, problem-solver, good marketing/business sense and marketing communication planning capabilities
? Mature, and being able to deal with confidential information
公司介绍
DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.
联系方式
- 联系人：resume
- 电话：13701722965