苏州招聘

Marketing Communication Manager - PR & Sponsorship，China, 地点：上海闸北区
美国财富500强建材行业的领先企业，负责所有公关事宜，丰富的培训和升职空间

BASIC FUNCTIONS

Under the direction and supervision of Associate Director, Marketing Communication; initial, plan, develop, supervise and implement PR & sponsorship campaign of brand and corporate communicate to achieve the leadership and top brand influence of the industry in PRC.


SPECIFIC RESPONSIBILITIES


？ Set the criteria of high standard PR and sponsorship campaign
？ Collaborate with procurement on PR agency and media partner sourcing, screening and evaluation for a qualified vendor pool
？ Initiate annual PR/sponsorship communication concept and strategy based on communication objective and function KPI
？ Plan and develop annual PR and sponsorship calendar, theme and tactics
？ Supervise the analysis and evaluation of PR/sponsorship opportunities
？ Supervise the development and implementation of PR and sponsorship activities
？ Develop a PR tracking system and supervise the tracking progress on a daily basis
？ Provide consulting and support regional PR efforts such as signature showroom opening and regional big thematic events etc.
？ Provide PR consulting and support to designer and developer seminars and events
？ Provide PR consulting and support to new product launch and product thematic campaign PR events
？ Provide consulting and support to EPR, corporate blog, corporate micro blog and social website
？ Crisis management
？ Keep close and good relationship with media nationwide and provide analysis regarding each media on a timely basis
？ Liaise with guild, Quality Control Bureau, Ministry of Construction and other related government department to build the necessary relation so as to protect and promote the image of enterprise
？ PR budget control


RELATIONSHIPS AND CONTACTS

？ Report to Associate Director, Marketing Communication, Marketing Dept.
？ Frequently contacts with the Regional Sales Managers, other functional managers of Kohler China and dealer.

EDUCATION AND EXPERIENCE REQUIREMENTS

？ University graduate Journalism, PR or other relevant disciplines
？ With a minimum of 10 years solid working experience in in-house PR department; 4A PR agency working experience is preferred
？ Familiar with domestic media, including print, internet and TV
？ Has good media network and relations, and good communication skills for communication both internally and externally
？ Good command of English and Chinese; moderate verbal and strong written skills is a must
？ Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
？ Creativity, Open minded, Pleasant, mature, self-motivated and meticulous
？ A team player and with good organization skills
？ Willing to travel when required by business

DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.