苏州招聘

PRIME FUNCTION OF ROLE

· Summarizes why this job exists and the contribution it makes to the overall business of the company.

· Develop and manages the marketing strategy and activities for Brand Core segment emulsion to ensure that brand and business objective are met. Develop the overall digital strategy for brand to drive brand differentiation and iWOM.



KEY ACCOUNTABILITIES

Describe the major responsibilities and authorities of the job, emphasizing the end results, which must be achieved.

· Support marketing manager to develop annual marketing strategy and plan to deliver business target for assigned segment (i.e. Brand Core Segment).

· Lead assigned segment product portfolio and pricing strategy development and ensure proper field implementation to achieve the business goal.

· Monthly performance tracking to ensure sales performance are on track and recommends corrective action plan

· Closely work with advertising agencies to ensure high quality implementation of the campaigns (including creative development, media planning and execution) within agreed budgets and time constraints.

· Effectively manage the media planning agency to ensure agreed media quality and KPI delivered

· Support the brand to develop the overall digital marketing strategies (incl. communication and media planning strategies), propose new ideas/tactics with strong execution plan to strengthen brand awareness and drive differentiation in internet via various digital vehicles

· Manage and coordinate with brand teams to develop a smooth process and maintain a content calendar for an integrated digital marketing plan at brand level. Esp. effectively manage the official brand website, social media platform and optimize SEO/SEM in official brand website

· Closely work with digital creative and media agency to ensure high quality implementation of whole year digital communication plan and brand objective are met within agreed budgets and time constraints

· Support marketing manager to manage and track marketing expenditure within agreed budgets for identified segment and recommends action to correct any variance from the plan

· Build up an efficient team by demonstrating strong leadership and excellent coaching skills



SKILLS, KNOWLEDGE AND EXPERIENCE

Describe the level of education, professional qualification, training and experience which are the minimum requirement for effective performance in this job

· Bachelor degree with business related majority. Minimum of 5 years brand marketing background in multi-national company. Solid experience in product innovation and communication. Strong experience in digital will be a plus.

· Fluent in English and skilful in MS office.

· Have good strategic thinking. Be creative. Strong ownership.

· Be able to take leadership and be self-motivated.

· Ability to work under pressure and be an effective team leader for business team.

· Strong project management, communication and interpersonal skills

· Fluent in oral and written English, and skilful in MS office.



SPECIAL FEATURES

Describe other areas of work, which have not covered under Principal Accountabilities but significantly affecting the jobholder's performance or occupying the jobholder's time.

DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.