苏州招聘

本次招聘岗位的公司是Plexus International，为公司直聘，非第三方招聘

Job Description Overview

The goal of marketing is to bring awareness to the products and services that make Plexus International a global leader in helping organizations achieve management systems excellence. The Marketing Coordinator will collaborate with Plexus’s the global marketing team to contribute to the development and execution of strategic marketing campaigns and adapt the campaigns for the local market.

They will conduct market research and perform complex market analyses (SWOT) on customer, channel, and competitor trends and leverage insights and customer feedback to improve products/services and marketing strategy and outputs. They will recommend marketing and communication tactics, pricing levels, and channel marketing activities, and coordinate with a cross-functional team on the execution of efforts identified on the marketing plan.

They are responsible for brand management, advertising and promotion, providing inputs to new product development, and managing Plexus China’s marketing budget.

This team member will contribute to setting marketing/sales KPIs, and help to build the infrastructure to support the measurement and monitoring of performance against marketing goals.

Responsibilities

• Plan and execute content marketing initiatives and coordinate content creation working with Plexus subject matter experts (SMEs), the global marketing team, and other creatives
• Video content (coordinate with video editors/creators. Video editing skills are a bonus but not required.)
• Blogs/articles
• Whitepapers
• Etc.
• Collaborate with global Plexus Marketing team to develop strategic, multi-channel marketing campaigns and localize for the China/Asia-Pacific market.
• Collaborate with the sales team to ensure a seamless customer journey from discovery all the way to post-purchase and post-service delivery.
• Brand management and localization in line with Plexus’s global brand standards
• Marketing budget management
• Advertising and promotion
• Digital marketing and SEO/SEM initiatives
• Gather customer and market insights to inform marketing strategies, campaigns and initiatives
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Skills & Qualifications

• Proficient/Fluent in English
• Min of 2-4 years of experience with B2B marketing
• Understands the integration of website into social media to support a digital ecosystem
• Must be a skilled writer
• Technical writing, creative and persuasive writing styles
• Experience with or proficient in the Adobe Creative Suite:
• Photoshop
• InDesign
• Illustrator (a bonus but negotiable)
• Has an applicable understanding of SEO/SEM for Baidu and mobile
• Experience with WeChat Marketing as a brand awareness tool
• Ability to seek out and apply strategy to other niche social platforms/forums to reach our specific audience
• Skilled in branding for Chinese market and able maintain and improve global brand guidelines while upholding consistency with the global standard and ensuring it is applicable and appropriate in the local market.
• Experience with Wordpress or similar CMS platform, and understanding of UX/UI best practices for the local market
• Understanding of ecommerce best practices and able to work toward integrating ecommerce of individual training workshops/seminars and CTS licenses into their WeChat strategy
• Experience with paid digital advertisement (PPC)
• Strong project management skills

Preferred Qualifications

• Bachelor’s degree or above in Marketing, Advertising, or a related field is preferred
• Experience in the automotive manufacturing industry sector, or the global manufacturing and supply chain industry is highly preferred but not required.

Plexus International provides training, consulting and software application solutions that help the global manufacturing supply chain achieve sustainable and efficient quality, environmental, and supply chain management, in order to elevate performance and maintain a high standard of customer satisfaction. Plexus International relies on a highly collaborative culture with its global team and strategic partners to deliver the best-in-class training, software, and professional services around the world.

On Point Asia (OPA) is a Shanghai-based business performance enhancement company. OPA has served its clientele from automotive, agricultural, electronic, service to fashion industries.

Our Core Competencies:
On Point Asia has a total of two main core competencies:

1.Technical Services: OPA’s nitch service is the combination of both on-site Lean implementation and Quality and Development Engineering services to improve the total value chain.
2.Marketing Services: This breadth of range of marketing services includes Market Communication, Conferences, Events, Graphic Design and Advertising.

As a service provider, OPA offers value propositions by assisting and guiding companies and their executives to re-shape their market and enhance their strategic decision-making processes. By partnering-up with you, OPA brings ideas and processes into reality. We move forward with you.


上海咨汉企业管理咨询有限公司 (OPA)是一家帮助企业提升绩效的公司，公司成立以来，已为各领域客户提供服务，其中包括：汽车业、农业、电子业、金融业、时尚业等。

OPA有两个主要的核心竞争力：
1.技术服务：OPA的特色服务是通过在生产现场推行精益，提供质量及工程技术开发服务来帮助企业提高整体价值链
2.市场服务：市场服务包括市场沟通、会议、平面设计及广告

作为一个咨询顾问公司， OPA 提供有价值的服务，帮助客户调整市场策略及提高管理、决策水平。作为您的合作伙伴， OPA将会把您的想法成功转化为现实，并将一路伴随您成长。