电商通路营销经理 ID47459
科蒂(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-28
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:6-8千/月
- 职位类别:市场/营销/拓展经理
职位描述
THE ROLE
Across Coty, we continue to build new capabilities and expand into new categories that will be critical to achieving long-term, sustainable growth.
S/He will work closely with the e-commerce Director, and GC Leadership Team, and will be responsible for facilitating the ecommerce strategic plan for next 5 years, where key breakthrough strategies and business growth priorities will be articulated, from idea origination through to execution and successful delivery. In addition, this individual will also assist on delivering inorganic growth opportunities and other dedicated important projects.
KEY RESPONSIBILITIES
· Assist to develop the overall e-commerce strategies, to identify business opportunities and priorities that will accelerate the growth of ecommerce business.
· Lead Ecomm forecasting by SKU by channel
· Define and tracking monthly promotional & KCP calendar
· Support the ecommerce transformation towards Omni-channel experience, including 1)B2B business model pilot, and 2) O2O (Salon, Store and Online)
· Lead and develop assortment strategy to for different e-channels, work closely with global brand team to identify the local relevant innovations
· Develop annual calendar to drive on-line business growth with key building blocks (Brand Campaigns, Key Festival, Regular promotions, etc.)
· Develop best-in-class user experience solutions and CRM programs in platforms to highly engage with on-line shopper and drive conversion.
职能类别:市场/营销/拓展经理
公司介绍
Innovation is in our bloodstream. We capture trends sooner, thereby creating enduring brands that speak to the aspirations and lifestyles of today's customers. Driven by passion, creative freedom, and an entrepreneurial spirit, COTY has built a unique portfolio of beauty brands that have produced some of the strongest consumer franchises in history.
We believe good ideas can come from anywhere, and this entrepreneurial culture drives growth and raises the standard of the industry overall. We encourage people to speak their minds, and we foster a democratic spirit and a “no suit and tie style” throughout our diverse organization. Our team is made up of forward-thinking, fast-moving leaders who embrace disruptive creativity.
Our motto is Faster. Further. Freer., as we believe there are no limits to innovation. It’s in our creative DNA to recognize that innovation results from a journey sparked by the sharing of ideas, shaped by imagination and fueled by collaboration.
We are truly a global player with about 9,000 employees, subsidiaries in over 40 countries and our products are sold in 130 countries and territories. Our principal executive offices are located in New York.
联系方式
- 公司地址:地址:span黄浦区福州路666号