Digital Marketing Specialist
昆山杜克大学
- 公司规模:150-500人
- 公司性质:非盈利机构
- 公司行业:教育/培训/院校
职位信息
- 发布日期:2017-11-30
- 工作地点:昆山
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:6-8千/月
- 职位类别:产品/品牌专员 市场分析/调研人员
职位描述
职位描述:
Position Overview:
Duke Kunshan University seeks a Digital Marketing Specialist to manage the university’s official websites and to provide digital-related marketing support. This position is primarily responsible for developing and maintaining high-performance web and online presence that supports the university’s branding and marketing goals. This position reports to the Communications Director and works closely with Duke Kunshan staff and third-party vendors to advise and implement web upgrades, devise effective strategies for enhancing the official website’s online search engine friendliness and accessibility, and develop tools to improve the university’s online presence and impact.
Reports to:
Communications Director
Essential Duties:
1. Manage and maintain the university’s official websites ensuring the integrity and functionality of the university’s web presence. Lead and supervise the website’s graphic and content upgrades as well user experience improvement. Research and advocate for new ways of incorporating electronic information and communication into the current website to enhance interactivity and user experience. Monitor and analyze website usage trends (using Google Analytics or similar tools) and recommend website changes based on user behavior.
2. Support web-related digital marketing efforts such as SEO, SEM, and SEP;
3. Provide frameworks, oversight and training for staff members of the university’s various teams, centers, programs or taskforces;
4. Identify and work with external vendors including web agencies and digital marketing agencies on a regular basis to provide desired results;
5. Other tasks as assigned.
6. University employees' job responsibilities will continue to expand in scope and depth as the University grows in size and complexity in its programs.
Required Qualifications:
1. Bachelor's degree in a related field.
2. The candidate should preferably have two years of hands-on experience in web development (design, maintenance, coding, etc). Knowledge of Drupal, HTML, and CSS is preferred;
3. Experience in supporting marketing campaigns and projects (SEO, SEM, SEP, etc.) is preferred.
4. Proficiency in using Adobe Creative Suite (Photoshop, Illustrator and InDesign) is a plus.
5. Must be a highly motivated and organized self-starter who works well independently and in a team environment.
6. Excellent communication skills, ability to work with a variety of colleagues.
7. Minimum requirements may be met by an equivalent combination of education, experience, and skills.
8. Fluent Mandarin Chinese and strong English required.
Please submit your cover letter and CV to DKUrecruitment@dukekunshan.edu.cn.
Position Overview:
Duke Kunshan University seeks a Digital Marketing Specialist to manage the university’s official websites and to provide digital-related marketing support. This position is primarily responsible for developing and maintaining high-performance web and online presence that supports the university’s branding and marketing goals. This position reports to the Communications Director and works closely with Duke Kunshan staff and third-party vendors to advise and implement web upgrades, devise effective strategies for enhancing the official website’s online search engine friendliness and accessibility, and develop tools to improve the university’s online presence and impact.
Reports to:
Communications Director
Essential Duties:
1. Manage and maintain the university’s official websites ensuring the integrity and functionality of the university’s web presence. Lead and supervise the website’s graphic and content upgrades as well user experience improvement. Research and advocate for new ways of incorporating electronic information and communication into the current website to enhance interactivity and user experience. Monitor and analyze website usage trends (using Google Analytics or similar tools) and recommend website changes based on user behavior.
2. Support web-related digital marketing efforts such as SEO, SEM, and SEP;
3. Provide frameworks, oversight and training for staff members of the university’s various teams, centers, programs or taskforces;
4. Identify and work with external vendors including web agencies and digital marketing agencies on a regular basis to provide desired results;
5. Other tasks as assigned.
6. University employees' job responsibilities will continue to expand in scope and depth as the University grows in size and complexity in its programs.
Required Qualifications:
1. Bachelor's degree in a related field.
2. The candidate should preferably have two years of hands-on experience in web development (design, maintenance, coding, etc). Knowledge of Drupal, HTML, and CSS is preferred;
3. Experience in supporting marketing campaigns and projects (SEO, SEM, SEP, etc.) is preferred.
4. Proficiency in using Adobe Creative Suite (Photoshop, Illustrator and InDesign) is a plus.
5. Must be a highly motivated and organized self-starter who works well independently and in a team environment.
6. Excellent communication skills, ability to work with a variety of colleagues.
7. Minimum requirements may be met by an equivalent combination of education, experience, and skills.
8. Fluent Mandarin Chinese and strong English required.
Please submit your cover letter and CV to DKUrecruitment@dukekunshan.edu.cn.
职能类别: 产品/品牌专员 市场分析/调研人员
关键字: digital marketing 市场 营销 数字 网站
公司介绍
Duke Kunshan is a world-class liberal arts university based in Kunshan, China, that offers a range of high quality, innovative academic programs for students from around the world. It was established in September 2013 as a U.S.-China partnership between Duke University and Wuhan University.
Duke Kunshan welcomed its first students in August 2014. The university began by offering Duke graduate degrees as well as a Global Learning Semester program for undergraduate students from Duke and top-tier Chinese and international universities.
In August 2018, the university welcomed its first undergraduate degree students. The four-year bachelor’s degree program follows the liberal arts and sciences tradition, with emphasis on critical thinking, creativity, collaboration and self-exploration.
Our vibrant, high-tech campus covers 200 acres in Kunshan’s Yangcheng Lake Science and Technology Park. Take a virtual tour to see our advanced classrooms, conference facilities and library, as well as student and faculty housing, and multiple dining and recreational areas. We also have multipurpose meeting spaces, break rooms and study rooms that allow students to work individually or in groups to review course materials and complete assignments.
The city of Kunshan, in Jiangsu province, is one of China’s fastest-growing economies and is a hub for high-tech research and manufacturing. The city is surrounded by picturesque forests and water towns, and is also connected by high-speed rail and subway to Shanghai and Suzhou, two of China’s most dynamic cities.
昆山杜克大学是世界一流的以通识博雅教育为特色的大学,位于中国江苏省昆山市,为来自全球各地的学生提供一系列高质量的创新学术项目。昆山杜克大学由美国杜克大学与中国武汉大学联合创办,于2013年9月获得中国教育部正式批准设立。
昆山杜克大学于2014年8月迎来了首批学生,包括硕士研究生,以及来自杜克大学和国内外一流高校的本科生,接受一学期的交流学习。
2018年8月,昆山杜克大学迎来了首届本科生,开启了四年制本科学位教育。本科课程体系遵循通识博雅教育传统,强调批判性思维、创造力、协作和探索。
昆山杜克大学位于阳澄湖科技园区内,校园占地1200亩,校内配置了各类高科技设施。进入虚拟校园即可参观先进的教室和会议设施、图书馆资源、师生宿舍、餐厅及休闲设施。校园内多功能的会议场所、休息室和学习区可供学生独立自习或集体讨论课程内容,完成作业,参与丰富多样的校园学习生活。
江苏省昆山市是高新技术研究和制造业中心,也是中国目前经济发展最快的经济体之一。昆山市拥有风景如画的森林和水乡,毗邻国际大都市上海和苏州,高速公路、高铁以及地铁交通十分便利。
Duke Kunshan welcomed its first students in August 2014. The university began by offering Duke graduate degrees as well as a Global Learning Semester program for undergraduate students from Duke and top-tier Chinese and international universities.
In August 2018, the university welcomed its first undergraduate degree students. The four-year bachelor’s degree program follows the liberal arts and sciences tradition, with emphasis on critical thinking, creativity, collaboration and self-exploration.
Our vibrant, high-tech campus covers 200 acres in Kunshan’s Yangcheng Lake Science and Technology Park. Take a virtual tour to see our advanced classrooms, conference facilities and library, as well as student and faculty housing, and multiple dining and recreational areas. We also have multipurpose meeting spaces, break rooms and study rooms that allow students to work individually or in groups to review course materials and complete assignments.
The city of Kunshan, in Jiangsu province, is one of China’s fastest-growing economies and is a hub for high-tech research and manufacturing. The city is surrounded by picturesque forests and water towns, and is also connected by high-speed rail and subway to Shanghai and Suzhou, two of China’s most dynamic cities.
昆山杜克大学是世界一流的以通识博雅教育为特色的大学,位于中国江苏省昆山市,为来自全球各地的学生提供一系列高质量的创新学术项目。昆山杜克大学由美国杜克大学与中国武汉大学联合创办,于2013年9月获得中国教育部正式批准设立。
昆山杜克大学于2014年8月迎来了首批学生,包括硕士研究生,以及来自杜克大学和国内外一流高校的本科生,接受一学期的交流学习。
2018年8月,昆山杜克大学迎来了首届本科生,开启了四年制本科学位教育。本科课程体系遵循通识博雅教育传统,强调批判性思维、创造力、协作和探索。
昆山杜克大学位于阳澄湖科技园区内,校园占地1200亩,校内配置了各类高科技设施。进入虚拟校园即可参观先进的教室和会议设施、图书馆资源、师生宿舍、餐厅及休闲设施。校园内多功能的会议场所、休息室和学习区可供学生独立自习或集体讨论课程内容,完成作业,参与丰富多样的校园学习生活。
江苏省昆山市是高新技术研究和制造业中心,也是中国目前经济发展最快的经济体之一。昆山市拥有风景如画的森林和水乡,毗邻国际大都市上海和苏州,高速公路、高铁以及地铁交通十分便利。
联系方式
- Email:dkurecruitment@dukekunshan.edu.cn
- 公司地址:地址:span昆山市杜克大道8号