苏州招聘

职位描述：
OVERVIEW:
This position is responsible for the development and execution of an overall eCommerce strategy for the China Automotive Replacement business. The prime purpose of this function is to accelerate growth of Gates Online sales through the development of the proper aftermarket offering and alignment with successful partners.


THE ROLE:
Maximizes online sales growth and profitability for Automotive products through emerging online portals. Develop and maintain relationships and online tools to drive business. Evaluates product offering, pricing, merchandising, and develop Gates digital data for use on flag ship stores and digital partner’s online stores. Creates a compelling sales, product, and marketing program to achieve financial performance objectives and increases the division’s online presence. Develops and executes a digital strategy to maximize electronic content for electronic commerce. Reports to the Director of Product Marketing AR.

SCOPE:


YOUR RESPONSIBILITIES:
? Guide the company on latest trends and best practices in implementing a best-in-class digital marketing program.
? Lead the implementation of an integrated digital marketing plan including infrastructure, processes and campaigns.
o Gates Flag-Ship online stores
o Gates eCommerce partners
o Traditional automotive customers
? Generate demand and lead nurture strategy.
? Plan and manage marketing programs across emerging online platforms including TMall, JD, Tuhu, and other Gates distribution partners.
? Track, create and analyze marketing analytics and lead generation reports related to digital marketing efforts.
? Guide the brand experience across channels, ensuring Gates Brand is appropriately represented and displayed.


KEYS TO SUCCESS:
? Must be able to think strategically and develop long range strategic plans.
? Expresses oneself clearly and concisely in both written and oral communications.
? High Level interpersonal and leadership skills; must be able to communicate across multiple levels within the company; including global associates.
? Must possess the ability to write detailed business plans, design and conduct training seminars and make presentations.
? Requires the ability to apply an analytical approach to evaluating a variety of complex or novel problems and to develop favorable solutions.
? Must have strong planning and organizational skills.
? Requires a high degree of technical knowledge relative to online sales platforms and the ability to convert technical matters to language understandable to non-technical readers and listeners.
? Must be self-motivated and able to plan time for maximum efficiency.


YOUR QUALIFICATIONS:
Bachelor’s Degree and 5 years’ experience in digital marketing or online sales.
Successful experience in the automotive industry is desirable.

Driven by Possibility

Gates Corporation is a leading manufacturer of application-specific fluid power and power transmission solutions. At Gates, we are driven to push the boundaries of materials science to engineer products that continually exceed expectations.

We don’t rest on our rich heritage of innovation. We leverage it to inspire solutions that will power the next hundred years. We invest continually in R&D and technology, so our products not only outperform industry standards; they exceed our customers’ demanding expectations. We invest in our people, bringing real-world experience that enables us to solve our customers’ diverse challenges of today and anticipate those of tomorrow. And we are constantly expanding our product catalog and value-added service offerings to support every facet of our customers’ operations. In the most extreme environments and those more familiar, Gates is there with the right product, in the right place at the right time. Whether building original equipment or maintaining products in the aftermarket, we enable companies in every industry to be more efficient, productive, and profitable.

公司主页：www.gates.cn (中文) www.gates.com (英文)