Marketing Supervisor - Asia Packaging
普杰无纺布(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:石油/化工/矿产/地质 印刷/包装/造纸
职位信息
- 发布日期:2017-11-20
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:8-9年经验
- 职位月薪:1-3万/月
- 职位类别:市场/营销/拓展主管
职位描述
职位描述:
Marketing Communication:
? Develop and implement the marketing communication programs for packaging and plan within agreed time frames and allocated budget.
? Digital Communication: plan, set up and manage on-line digital campaign to support Asia Packaging business including WeChat, Mini website, communication letters, get-connected news, etc. to maintain and promote active image of Berry among internal employees, external customers, associations, medias and general public.
? Setup and maintain good relationships with packaging associations and Medias to get valuable resources for Asia packaging business development.
? Manage and implement the marketing events for packaging segment such as exhibition, trade shows and seminars.
? Maintain updated Marketing collateral for packaging. Working with PLMs to develop company brochures, product catalogues leaflets to promote product sales. Understand segment needs thoroughly by effective communication.
? Company orientation and show room product introduction to Packaging customers.
? Show room management – set up show room, stock check and get samples ready for customer visit.
? Brochure management – stock check, demand forecast, and translation, communicate with vendors and get quotes.
? Manage vendors/3rd parties to make sure their work can be done in good quality within timeline and budget.
? Collaborate, cooperate and communicate with corporate marketing & other regions marketing.
Market Intelligence:
? Support packaging PLMs and sales team to collect in-depth market and competitive intelligence for packaging.
? Work with packaging team to define research objectives and requirements, design and implement the research project to fulfil users’ needs in a cost-effective manner.
? Analyze continuously key competitors, key customers, key industries, product and applications for packaging market and translate key intelligence into business insights and recommendations to better support business.
? Identify packaging market, technical trends and new market segments for new business development and M&A opportunities.
CRM Management:
? Responsible for CRM System Management, Data checking for packaging team.
? Download CRM Sales Pipeline Reports from system.
? CRM Training Coordination & Problems Solving for packaging team.
? Coordinate with Global CRM manager if any issues from Asia packaging team.
Cognos Reporting System:
? Coordinate with Asia packaging sales team to set up/update information into system.
? Support for sales mapping improvement, data accuracy improvement.
? Responsible for on-boarding and periodic refresher training.
? Coordinate with Global Cognos leader if any issues from Asia team.
Others:
? Support regular reports for Packaging.
? Assist commercial team in required project planning, implementation, being time and quality keeper.
? Other duties from Asia Marketing manager as required.
【Requirement】
1. This position requires a Packaging industry background and knowledge integrated with commercial experience, along with a university or advanced degree.
2. Preferably the position holder has a university degree in marketing and/or commercial discipline.
3. Broad understanding and overview of Plastics Packaging business environment (key markets, industries, competitors, products, customer structure).
4. 7-8 years of marketing communication experience, market research or relevant intelligence experience (both qualitative and quantitative) or preferably with multinational B2B companies.
5. Good communication and interpersonal skills; highly initiative, able to work independently and under pressure.
6. Strong analytical skill, exceptional capabilities in data processing and data presentation.
7. Excellent combinatorial capabilities, combined with creative thinking and international perspective.
8. With knowledge of CRM systems and digital marketing applications.
9. Language skills: Proficiency in English and Chinese.
举报
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Marketing Communication:
? Develop and implement the marketing communication programs for packaging and plan within agreed time frames and allocated budget.
? Digital Communication: plan, set up and manage on-line digital campaign to support Asia Packaging business including WeChat, Mini website, communication letters, get-connected news, etc. to maintain and promote active image of Berry among internal employees, external customers, associations, medias and general public.
? Setup and maintain good relationships with packaging associations and Medias to get valuable resources for Asia packaging business development.
? Manage and implement the marketing events for packaging segment such as exhibition, trade shows and seminars.
? Maintain updated Marketing collateral for packaging. Working with PLMs to develop company brochures, product catalogues leaflets to promote product sales. Understand segment needs thoroughly by effective communication.
? Company orientation and show room product introduction to Packaging customers.
? Show room management – set up show room, stock check and get samples ready for customer visit.
? Brochure management – stock check, demand forecast, and translation, communicate with vendors and get quotes.
? Manage vendors/3rd parties to make sure their work can be done in good quality within timeline and budget.
? Collaborate, cooperate and communicate with corporate marketing & other regions marketing.
Market Intelligence:
? Support packaging PLMs and sales team to collect in-depth market and competitive intelligence for packaging.
? Work with packaging team to define research objectives and requirements, design and implement the research project to fulfil users’ needs in a cost-effective manner.
? Analyze continuously key competitors, key customers, key industries, product and applications for packaging market and translate key intelligence into business insights and recommendations to better support business.
? Identify packaging market, technical trends and new market segments for new business development and M&A opportunities.
CRM Management:
? Responsible for CRM System Management, Data checking for packaging team.
? Download CRM Sales Pipeline Reports from system.
? CRM Training Coordination & Problems Solving for packaging team.
? Coordinate with Global CRM manager if any issues from Asia packaging team.
Cognos Reporting System:
? Coordinate with Asia packaging sales team to set up/update information into system.
? Support for sales mapping improvement, data accuracy improvement.
? Responsible for on-boarding and periodic refresher training.
? Coordinate with Global Cognos leader if any issues from Asia team.
Others:
? Support regular reports for Packaging.
? Assist commercial team in required project planning, implementation, being time and quality keeper.
? Other duties from Asia Marketing manager as required.
【Requirement】
1. This position requires a Packaging industry background and knowledge integrated with commercial experience, along with a university or advanced degree.
2. Preferably the position holder has a university degree in marketing and/or commercial discipline.
3. Broad understanding and overview of Plastics Packaging business environment (key markets, industries, competitors, products, customer structure).
4. 7-8 years of marketing communication experience, market research or relevant intelligence experience (both qualitative and quantitative) or preferably with multinational B2B companies.
5. Good communication and interpersonal skills; highly initiative, able to work independently and under pressure.
6. Strong analytical skill, exceptional capabilities in data processing and data presentation.
7. Excellent combinatorial capabilities, combined with creative thinking and international perspective.
8. With knowledge of CRM systems and digital marketing applications.
9. Language skills: Proficiency in English and Chinese.
职能类别: 市场/营销/拓展主管
公司介绍
原PGI被美国Berry Gloal Inc.收购。
Berry是全球塑胶行业和无纺布行业的龙头企业,总部位于美国印第安纳州。在亚洲区经营9家生产基地,事业部门包括塑料制品、医疗,卫生和特种材料。公司网址为: http://www.berryglobal.com/
1. 在全球17个国家经营124家生产和加工基地
2. 全球雇佣20,000多名员工
3. 产品涵盖7大领域市场
4. 拥有1,286项专利技术
5. 服务全球16,900家客户
6. 2015年销售额72亿美金
目前Berry 亚洲在中国苏州、青岛、东莞、江门、佛山、宜昌、马来西亚设有工厂,在上海、香港都设有办事处,产品涵盖塑料包装和无纺布产品。
Berry 青岛、东莞、江门、宜昌、马来西亚工厂主要生产各种食品塑胶包装制品,包括:塑胶瓶、塑胶杯、塑胶碗、塑胶桶、叉、勺子等各种塑胶产品。
Berry无纺布业务部门是一家全球领先的特种材料研发、生产商,以及全球规模的无纺布供应商。拥有本行业广泛的技术平台,致力于为行业领先的消费品及工业品厂商提供优质的产品、服务和高性能解决方案。我们在中国拥有江苏苏州和佛山南海两个生产基地,安装5条进口生产线(德国莱芬纺熔无纺布生产线),年产能达到60,000吨,主要应用于医疗和卫生行业。
每天您所接触到的产品中可都能见到Berry提供的专业材料,应用非常广泛:包括:
安全防护:通过采用创新的安全防护材料,随时随地为您的健康带来无微不至的呵护,主要应用于手术衣,医用隔离衣,包布,消毒湿巾,精细过滤,口罩以及医用辅料。
高性能解决方案:在基础设施,交通和技术应用领域提供优异,环保的定制化解决方案,主要应用于建筑防护、纤维增强塑料复合材料、汽车/飞机 表面处理、电缆包布、液体和空气。
个人护理:为您带来更舒适,便利,人性化,美观的生活品质,主要应用于婴儿纸尿裤,***卫生用品,成人失禁产品,个人擦拭用品。
Berry是全球塑胶行业和无纺布行业的龙头企业,总部位于美国印第安纳州。在亚洲区经营9家生产基地,事业部门包括塑料制品、医疗,卫生和特种材料。公司网址为: http://www.berryglobal.com/
1. 在全球17个国家经营124家生产和加工基地
2. 全球雇佣20,000多名员工
3. 产品涵盖7大领域市场
4. 拥有1,286项专利技术
5. 服务全球16,900家客户
6. 2015年销售额72亿美金
目前Berry 亚洲在中国苏州、青岛、东莞、江门、佛山、宜昌、马来西亚设有工厂,在上海、香港都设有办事处,产品涵盖塑料包装和无纺布产品。
Berry 青岛、东莞、江门、宜昌、马来西亚工厂主要生产各种食品塑胶包装制品,包括:塑胶瓶、塑胶杯、塑胶碗、塑胶桶、叉、勺子等各种塑胶产品。
Berry无纺布业务部门是一家全球领先的特种材料研发、生产商,以及全球规模的无纺布供应商。拥有本行业广泛的技术平台,致力于为行业领先的消费品及工业品厂商提供优质的产品、服务和高性能解决方案。我们在中国拥有江苏苏州和佛山南海两个生产基地,安装5条进口生产线(德国莱芬纺熔无纺布生产线),年产能达到60,000吨,主要应用于医疗和卫生行业。
每天您所接触到的产品中可都能见到Berry提供的专业材料,应用非常广泛:包括:
安全防护:通过采用创新的安全防护材料,随时随地为您的健康带来无微不至的呵护,主要应用于手术衣,医用隔离衣,包布,消毒湿巾,精细过滤,口罩以及医用辅料。
高性能解决方案:在基础设施,交通和技术应用领域提供优异,环保的定制化解决方案,主要应用于建筑防护、纤维增强塑料复合材料、汽车/飞机 表面处理、电缆包布、液体和空气。
个人护理:为您带来更舒适,便利,人性化,美观的生活品质,主要应用于婴儿纸尿裤,***卫生用品,成人失禁产品,个人擦拭用品。
联系方式
- Email:JoyceXiao@berryplastics.com
- 公司地址:上班地址:上海长宁区仙霞路99号尚嘉中心27楼02&03A单元