苏州招聘

职位描述：
Task Description:
? Marketing Budget management.
? Support the GDs in defining their overall marketing strategy, in accordance with their specific business needs and markets features.
? ATL, BTL and CRM assets management and campaigns development in collaboration with other Regions.
? Coordinate the development and the launch of FCA brands websites in English and local languages for all GDs, managing timelines, priorities, contents, assets, layouts and leads collection. Coordinate analytics tagging, define reports, follow up SEO activities and assure websites promotion.
? Definition and implementation of GDs’ digital plan, leveraging the brand websites and collaborating with external agencies.
? Digital metrics analysis covering the entire digital funnel (visits, leads, LFA’s, dealership traffic, test drives and sales) and monitoring the conversion rates in order to evaluate campaigns and investments effectiveness.
? Social Media Content Calendar definition (timeline, images and copy).
? Definition and implementation of the Marketing Incentive program, following up applications and claims with the GDs and internal stakeholders.
? Facilitate best practices sharing among the Markets and proactively propose any improvement to their marketing plans and actions.

Qualifications:
? Qualifications: University degree in business or marketing
? Language: Fluent in English
? Experience: Above 5 years relevant experience in marketing of automotive industry
? General Skills
1. Understand and familiar with automotive industry and market
2. Management and Leadership Skills
3. Requires inter-personal communication and presentation skill 举报 分享

Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures and sells vehicles and related parts and services, components and production systems worldwide through 159 manufacturing facilities, 87 R&D centers, and dealers and distributors in more than 140 countries.

Its stable of brands includes Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Maserati and Mopar, the parts and service brand. The Group’s businesses also include Comau (production systems), Magneti Marelli (components) and Teksid (iron and castings).
In addition, retail and dealer financing, leasing and rental services related to and in support of the Group’s car business are provided either through subsidiaries or financial partners (such as captive companies, affiliates, joint ventures with leading banks and/or financial institutions, and specialized providers).