苏州招聘

1. Job Summary

As the regional marketing specialist for Lilly China, you will assist Sr. Regional Marketing Manager and other team members in delivering one of Lilly China's top affiliate priorities: to design and deliver the best scientific and professional medical customer programs in the industry, responsible for regional programs and TL development. This role will directly report to Sr. Regional Marketing Manager and liaise with sales forces currently promoting products.
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2. Key Responsibilities
Co-ownership of key speakers within region (with SF)

? Primary ownership of key speakers' speaking relationship within designated geography.
? Identification, development, management and coaching of regional speakers.
? Reinforcement of speaker compliance with speakers and sales force.
? Implement regional speaker training
? Speaker certification; triages issues with certification
? Track and report utilization of speakers, program quarterly update (activity, outcome and expense).
? Track and follow-up regional speaker payment, and report to promotional core team.

Take leadership at field to maximize implementation of field and brand driven Peer-to-Peer (P2P) programs

? Work closely with Sr. regional marketing manager, brand team, field SF, and other cross functional team(medical, compliance, finance, procurement) to ensure lilly P2P program roll out efficiently , regionally
? Identify field P2P programming needs and provide input to promotional program manager for annual program operation plan development.
? Translate annual P2P programming strategy into regional operational plan with detailed customer segmentation, P2P content, scope and budget
? Implement regional P2P program with high quality and integrity with regard to speaker effectiveness, programming effectiveness, adherence to compliance policy

3. Core Abilitiess (most critical to this job)

Competency Definition Demonstrative Experiences
Accountability Be responsible for your works and actions. Make the decisions that are yours to make. Deliver on commitments and insist that others do the same. Self-disciplined and can be counted on to have done his homework.
Solution oriented, able to prioritize the tasks and maintain focused.
Able to improve the skill and knowledge to achieve better result by consistently practice refine and debrief.
Information Management and Utilization Information is collected, analyzed, utilized, shared and retained in accordance with local market research standards and requirements, e.g., the Red Book, global and local policies and compliance requirements, etc. In-depth understanding and follow the compliance policies surrounding P2P and customer interactions
Ensure that outsource suppliers are aware of and comply with all relevant Lilly global and local compliance requirements.
Marketing Channel Mix Based on insights into customer communication preferences and objectives, develop a mix of activities that will engage customers, can potentially support improved patient outcomes, is consistent with the Lilly brand and Lilly global and local compliance requirements, and represents optimal use of human and financial resources to achieve key player objective Translate marketing strategy into regional program tactics by clearly identify regional marketing situation and customer needs.

Key Player Communications Determine the purpose of each communication (create, change or reinforce attitudes and beliefs to achieve the key player objective). Based on that objective and deep customer insights develop or manage development of an engaging and relevant message that includes a need, benefit, and supporting evidence. Tailor promotional messages to segmented customers in various channels.
Communicate the result, feedback to stakeholders professionally.

Marketing Message Utilization and Reinforcement Using process teach the Sales Force team how to tailor their dialogue in selling situations or with specific provider segment or payer customers. Constructively coach speakers, effectively deliver messages and handle objection appropriately. Influence key cross functional partners without formal authority.


4. Requirements:
Essential:
? 3-5 years related working experience
? Bachelor Degree and above and major in medical or pharmacy
? Good marketing knowledge, business sense and analytical skills
? Familiar with pharmaceutical industry
? Well traveled with regional exposure
? Good computer skills in Microsoft office
Desirable:
? Fluent in spoken and written English
? Marketing related working experience

美国礼来公司（Eli Lilly and Company）是一家全球性的以研发为基础的医药公司，创立于1876年，总部位于美国印地安那州印第安纳波利斯市。2008年礼来全球销售额突破200亿美元，业务遍及全球 143 个国家和地区，雇佣员工四万多人。

礼来于1918年来到中国，将其第一个海外代表处设在上海。在1993年重新回到中国。已成为业界增长速度最快的制药公司之一。至今，我们在苏州拥有一家独资企业：礼来苏州制药有限公司，30多家办事处，员工已超过1400人。 礼来全球研发中国总部也于2008年10月15日在上海张江高科技园区正式成立。

礼来在中国的许多医药领域居领先地位，如抗感染、中枢神经系统、肿瘤、内分泌等。她的创新药物，不仅挽救病人生命、提高了大众的生活品质，同时也为患者、保健提供者和支付方创造了价值，降低了疾病治疗的成本。

作为全球十大制药企业之一, 礼来始终致力于履行企业社会责任。礼来每年投入巨额资金用于回馈社会。由于礼来在企业社会责任方面的突出贡献，礼来已连续三届荣获《商业周刊》杂志“最慷慨的公司”称号。据《慈善纪事》(Chronicle of Philanthropy)显示，在接受调查的91家美国大型公司中，礼来2006年的捐献数量位居第六。2007年礼来公司慈善捐赠总额约为3.15亿美元，其中包括价值约2.4亿美元的产品捐赠，均用于患者援助计划和国际人道主义事业。2007年公司的捐赠总额大约占公司调整后收入（税前）的6%，再次使礼来成为世界最乐善好施的公司之一。

在中国，礼来也积极推动各项社会公益事业，善尽社会责任，致力成为企业公民的典范。2008年礼来公司在华公益投入总计人民币四千余万元。在南方周末2008中国企业社会责任评选中，礼来中国荣膺“2008世界500强企业慈善公益榜”第3名。

礼来公司有着注重内部培养的用人之道，我们愿意招聘处于职业发展初期的员工加入礼来共同成长并长期服务。当公司出现岗位空缺时，我们能够从内部提拔员工任职或转岗。在礼来中国，我们的管理层有95%来自内部提拔。我们还创建了一种注重员工培训与发展的文化和系统。因此，在业界，我们有“礼来大学”之美誉。我们的培训系统，在职辅导系统，和接班人计划尤其为人们所广为称道。 礼来有着注重绩效和行为并重的文化传统，同时为员工提供全面的薪酬福利保障。 我们以最高道德标准管理我们的业务并在日常工作中要求我们所有的员工。我们相信符合最高道德标准的行为将最终使我们的公司和员工受益。

礼来对中国市场有着中长期的发展战略，我们对这个市场雄心勃勃。从2006开始， 礼来公司启动彩虹计划在内分泌， 抗肿瘤及中枢神经领域进行扩招， 我们的员工队伍已增加了40％，达到了1100多人， 为公司的发展做出来巨大的贡献。从2009年到2013年， 礼来将会进一步加大对中国的投资力度， 礼来中国将进行前所未有的扩张计划。

如果你一直想加入这家有着良好声誉的公司， 现在， 机会之门正在敞开！我们寻求年轻的你， 优秀的你， 自信的你加入我们， 和礼来一起共同成长。无论你是经验丰富的专业人士， 还是胸怀壮志的应届毕业生，相信礼来的内部提拔机制和在职培训系统能够给你的职业和人生带来彩虹般的精彩。 如果你够自信, 够优秀,充满对成功的渴望, 来吧，加入我们， 礼来将助你成就梦想！