苏州招聘

职位描述：
Responsibility:
1, Work closely with Global marketing communications Team to ensure brand identity is consistent and actively communicated on digital channels to build brand awareness and affinity in Asia
2, Manage social media and digital marketing platform, ensuring full integration with all other efforts across company’s portfolio (content types include: Brochures, case studies, infographics, articles, blog posts etc.)
3,Localize content to suit Asia customers' needs; manages literature ordering system for Asia
4, Maintain website and work with external agencies to optimise SEO/SEM, fully leveraging content marketing and marketing automation campaigns
5, Prepare marketing dashboards tracking marketing campaign effectiveness and take concrete action in improving KPI
6,Work closely with Global commercial team to ensure content strategy and tactics accelerate sales penetration in line with top strategic market areas.
7, Develops and execute marketing strategy for Asia - With focus on digital (80%) and offline tradeshows and events (20%).
8, Take ownership of content calendar for integrated marketing campaigns, establish process for, manage and execute on-going content projects in Asia. Proactively bring ideas for content, promotions, blogs etc.
9, Manage and execute funnel management campaigns to build awareness and ultimately generate qualified leads through targeted content
10, Work closely with Global commercial excellence team to develop commercial insight and develop sales enablement tools
11, Liaise with internal experts and external creative house to develop sales enablement tool /collaterals 
12, Regular contact with key & potential customers to understand and develop customer buying personas and customer buying process in Asia


Requirement:
1, Bachelor degree in Marketing / Communications
2,   Strong understanding of Digital management, especially content management, website technology including SEO, SEM, Social Media platforms
3, minimum 2-3 years related industrial marketing working experience, preferably in a B2B MNC environment or professional agency experience
4, Fluent in spoken and written English and Mandarin
5,Strong understanding of web analytics and ability to pick up new monitoring and reporting tools quickly
6,Comfortable / Willing to learn and understand engineering concepts
7,Strong project management skill
8, Self-starter and  Independent
9,Strategic mindset, champion for customers' needs 举报 分享

GGB轴承技术公司，创立于1899年，目前是美国英普罗工业集团旗下的子公司。英普罗工业集团现为纽约证券交易所上市公司，业务范围包括制造和销售工业密封产品，重载汽车密封圈，滑动轴承，空气压缩机，以及柴油和天然气混合发动机。在北美南美，欧洲以及亚洲，我们集团拥有33个全球工厂。4700多位员工服务于100多个国家的50000多位客户。多元化的经营让我们可以为员工提供了大量的职业发展机会。英普罗工业集团旗下拥有众多世界知名品牌，包括GGB, STEMCO, Garlock, CPI等。在每一个业务领域，英普罗都能够激发公司和客户的不断发展。更多信息请访问********************.GGB是全球领先的高性能滑动轴承制造商。公司总部位于美国，在全球20个国家拥有23个办事处及功能全面的分销网络，并在美国，法国，德国，斯洛伐克及中国设有大型生产基地。全球拥有超过1000多名员工，服务于全球超过五万名客户。作为滑动轴承行业的领导者，GGB的轴承产品在汽车和工业领域应用广泛，产品种类繁多，如直轴承、翻边轴套、止推垫片、组件、铝合金8字形轴套，金属及双金属轴承等。更可跟进客户具体要求为客户定制***的高效轴承解决方案。


GGB中国于2008年正式成立。以苏州为生产中心，在上海、武汉、广州等地分布销售网络。服务全国近1000多个各行业客户。2016年公司扩大投入，于苏州高新区置地建立自己的厂房。2017年，入驻新区工厂的GGB和STEMCO在国内的业务持续蓬勃发展，再创新高。2018我们也迎来兄弟公司：GARLOCK、TECHNETICS与我们共创辉煌。我们相信有着专业化的生产和技术，优秀的团队，我们必将创造更辉煌的未来。