商丘招聘

Key Duties:

1. Top 8 LKA/LKC customized shopper event planning, tracking and review (50%)

? Monthly/Quarterly customized differentiation shopper event for top 8 LKA/LKC accounts including

? Customized promotion mechanism design, ET pick and purchase with the support of team

? Marketing campaign design per quarter for top customers including live broadcast, on-line promotion, and other digital solutions

? Customized base NUA/retention event for customers per company guideline and customer request

? Agency management for activity development, design and execution

? Resources allocation and communication by account

? Track and evaluate the effectiveness of every activity

? Communicate and impact relative functions to align the final activity plan

? Negotiation with customers relative department including buyer, digital Dpt, MKT and etc.

? LKA/LKC customer marketing contact window with all related customer marketing request

? Top to Top meeting mandated participant with business review analysis support and presentation

? Key contributor of customer annual business plan part

2. D-mall (30%)

? Independent lead and manage D-mall MKT campaign, Responsible for the GMV of Dmall

? Responsible for Dmall MKT spending, and design annual campaign to drive exposure and GMV of the platform

? Design campaign mechanism and layout

? Keep driving joint NUA program

? Coordinate top customers to attend the activity

3. Customer MKT team internal budget owner (20%)

• Responsible for CM team own budget including monthly, quarterly estimation. DB establishment, budget allocation,setting, and budget analysis with team support
• Communicate, plan the resources for those key activities by account

Qualification

• Bachelor Degree or above required
• 4 years Sales/TMKT experience is required
• TMKT and Management Trainee experience is a plus
• ? MBS related experience is a plus

  

关于美赞臣中国
美赞臣创立于1905年，自创立起始终坚持以科学为本进行产品研发和创新，为全球婴幼儿提供科学营养。
1993年，美赞臣正式进入中国，在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品，每天守护宝宝健康成长，受到广大中国消费者的欢迎和喜爱。
2011年，投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”，进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日，春华资本集团完成了对利洁时旗下大中华区（包括内地及港台地区）婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点，成为本土持有、本地化管理、服务本土、独立运营的业务集团，开启以产研一体的全球资源全方位服务中国消费者新篇章。