商丘招聘

岗位职责:

- Innovation Activation Activities:
1. Understand product positioning from Brand team then translate into a product strategy for trade and develop the Go to Market Plan, including channel price, margin, distribution scope, assortment, merchandising, promotion, etc. Involve the channel planning team to align the differentiated channel strategy
2. Trade innovation budget planning, internal sell in story / external sell in holistic materials preparation
3. Internal/external engagement or launch event for New Product
4. Based on go to market strategy, develop the trade activities in different channels 5. Post launch 12 months, monthly 360 degree evaluation and monthly update to top management

- Daily Activation Activities:
1. Annual plan and quarterly plan
-Initiate the annual/quarterly plan based on the shopper understanding and category knowledge
-with annual/quarterly budget proposal and post evaluation to improve investment efficiency
2. Synergize the on-going resources in a more efficiency way in terms of investment and execution
3. Monthly/ quarterly review of each activity

- Brand Loyalty Program:
Leverage innovative and DTC approach to
a) integrate brand in-store activities, from NUA to retention, extension
b) all year around national campaign on the platform c) by region and key customer campaign, CRM cooperation

任职资格:

? Learning agility. Open to learn new trends
? Good critical thinking and analytical thinking
? Good business acumen
? Creativity
? Hands-on, fine with dealing with details
? Good team spirit with good coordination skills
? Passionate while patient in building foundation from scratch
? 3-5 years of FMCG industry experience
? Sales experience/product management or trainee background is preferable
? Program design and implementation experience/knowledge
? Good mastery of PPT and English is must

关于美赞臣中国
美赞臣创立于1905年，自创立起始终坚持以科学为本进行产品研发和创新，为全球婴幼儿提供科学营养。
1993年，美赞臣正式进入中国，在广州经济技术开发区设立占地面积约六万平方米的生产基地。美赞臣在中国市场拥有蓝臻、铂睿、安儿宝、全跃、亲舒、早产儿出院后配方、无乳糖配方等消费者熟悉的婴幼儿配方产品，每天守护宝宝健康成长，受到广大中国消费者的欢迎和喜爱。
2011年，投资额超过一亿元人民币在广州成立“美赞臣中国婴幼儿营养研发中心”，进一步推动中国与全球婴幼儿营养科学的交流合作和创新发展。
2021年9月9日，春华资本集团完成了对利洁时旗下大中华区（包括内地及港台地区）婴幼儿配方奶粉和儿童营养品业务92%股权的收购。美赞臣在中国的发展迎来全新的起点，成为本土持有、本地化管理、服务本土、独立运营的业务集团，开启以产研一体的全球资源全方位服务中国消费者新篇章。