商丘招聘

Principal Accountabilities:

· Work with the line manager in implementing integrated communication strategy, to cover key visual, in-store, OOH, digital, PR, and event.

· Support trade marketing with in-store communication development covering theme, key visual, and premium ideation. Maintain In-store Visibility (ISV) to ensure synergy among all in-store designs including brochure and recipes.

· Support social media manager with digital communication plan development, social media communication strategy, and performance tracking.

· Manage event communication, especially cooperating with Retail Trade Marketing, Food Service Trading Marketing and Sales to implement Mobil Kitchen long-term national event, and track the performance.

· Support line manager to act as the brand guardian and gatekeeper providing guidance in managing a consistent and persistent brand image and communication at any brand activation level in close collaboration of all functions including Category Marketing, Food Service Marketing, Trade Marketing, Corporate Affair and Sales.

· Support line manager to consolidate brand team's finance and help with legal process, especially annual and monthly A&P to ensure complete documents and timely follow up.

· Support tracking and allocating marketing collaterals and other support materials.

· Support tracking sales and communication performance of marketing campaigns, generate report and present in the monthly marketing meetings.

· Track and analyze market and consumer trends, and competitor performance.



Major Challenges:

· Basic knowledge of Integrated Brand Communication, to cover both ATL and BTL platforms, including TV, Print, OOH, in-store, digital, PR and event.

· Strong team spirit and good interpersonally skills, as need to cooperate and influence different internally and externally parties.

· Have high self-motivation, be result orientated, and be able to work under pressure. Due to the scope and role of China brand team.



Education background/Qualifications:

· University degree and above with major in business or Marketing.



Working experience:

· One year brand marketing experience with a multinational (or Internationally-based) organization



Skills:

· Must be detail oriented

· Drive for innovation

· Ability to work independently and to organize numerous project requirements simultaneously.

· Self motivated personality with strong collaboration skills, effective communication and influencing skills.

· Demonstrated strategic and marketing thinking

· Strong interpersonal skills with a focus on teamwork

· Flexible on working hours. May be required to work varied hours / days

· Good commend of English.

李锦记(中国)销售有限公司是李锦记集团在中国内地的独资企业。公司目前在全国设立23家分公司、32个联络处,现有员工超过1800人。主要经营业务是在全国销售李锦记的酱料产品。产品以质量优异、卫生安全、口味丰富、使用方便、包装精美及顺应健康饮食潮流等特点，赢得了广大消费者的信赖和喜爱，产品销量不断攀升。