邵阳 [切换城市] 邵阳招聘邵阳生物/制药/医疗器械招聘邵阳药品市场推广主管/专员招聘

Medical marketing brand manager

利洁时(中国)投资有限公司

  • 公司规模:5000-10000人
  • 公司行业:快速消费品(食品、饮料、化妆品)  制药/生物工程

职位信息

  • 发布日期:2017-09-27
  • 工作地点:北京
  • 招聘人数:1人
  • 工作经验:2年经验
  • 学历要求:本科
  • 语言要求:英语 熟练
  • 职位月薪:30-40万/年
  • 职位类别:药品市场推广主管/专员  

职位描述

职位描述:
SUMMARY
This position is responsible for RB China Healthcare medical marketing support for existing business and innovation pipeline development. This position will be based in Beijing

SCOPE/ DIMENSIONS OF ROLE
This medical marketing brand manager will be responsible for building the connection with HCP KOL in in RB interested categories (Sore throat, health food VMS, Analgesic, Cough, Sexuel Wellbeing, other potential healthcare segments), providing medical knowledge through desktop and clinical reference search to support delivery of unique selling points. This role will be responsible for building the connection with global medical team as well.

RESPONSIBILITIES/ACCOUNTABILITIES
To support building brand credibility via leveraging HCP endorsement for existing healthcare business ( Traditional Chinese Medicine (TCM), Health food VMS, Analgesics, Sexual Wellbeing) and also provide valuable evidence for assessment of future innovation projects.
To help develop brand growing plans that can grow healthcare existing business (Health food/ food) in near term and long term sales and profitability for China market
? Identify KOLS in RB interested categories and support to develop article for digital content.
? Provide medical evidence support to develop unique selling story for specific products.
? Assess future innovation projects in terms of clinical/ pharmacological evidence and HCP insight/

Point of view.
? Develop the claim for key variants.
? Build the connection with global medical team and involve global project development in China
 
KEY CHALLENGES
Responding to requests for delivering constructive opinion and valuable output which can support to deliver compelling selling story for the products
given the local regulatory environment and constraint on resources.
Able to work with different partners with different culture and industry background, be open minded and creative to identify the most effective solution to support business needs.

PROFESSIONAL QUALIFICATIONS
? Educated to minimum bachelor degree level in Traditional Chinese Medicine (TCM), Nutrition, Clinical medicine, Pharmacology or other
life science related degree. Master degree or PhD is preferred.
? Good English in verbal and written.
? 2-6 years working experience in Medical Marketing scope.
                                                                                                                                                      
PERSONAL PROFILE
? Able to work independently
? Openness and direct working attitude
? Resilient and able to respond under pressure with high agility
? Learning agility.
? Be initiative to do the thing which is needed
? Ability to lead, influence and communicate well with others within and outside of the company
? Able to work in a cross-culture environment effectively
? Fluency in both verbal and written English is essential.

Please note that the duties and responsibilities within this role may change over the course of employment, which will require flexibility

职能类别: 药品市场推广主管/专员

举报 分享

公司介绍

利洁时是全球500强企业,是全球最大的家用清洁及个人护理消费品公司之一,总部位于英国伦敦。在60个国家运作高品质的家用清洁用品、个人护理用品和药品,产品行销180个国家和地区。我们的历史可以追溯到18世纪:在英国生产面粉的Reckitt和在德国生产工业化学原料的Benckiser。1888年开始,我们已经开始在伦敦股票交易所上市,通过合资,以及有选择性的并购,我们已经成为富时指数前25位的全球性公司。
利洁时在中国的发展一直以生产和推广高品质的家庭清洁和个人卫生护理用品、推动中国健康护理事业的发展目标。作为蜚声国际的跨国企业,利洁时在中国市场生产和销售高质量的知名品牌家庭清洁产品。
开发极具潜力的市场,始终是利洁时公司投资的核心战略之一。1995年利洁时来到中国,在广州成立了第一家合资企业-利高曼(广州)有限公司,1996年与湖北活力28集团合资组建了湖北活力美洁时洗涤用品有限公司,从此扎根荆州,开始了利洁时投资中国市场的历程。随着中国国际地位的提升,在加大投资及完成中国区域资源整合的同时,利洁时更坚定了在中国投资的信心。2006年,在中国成立了利洁时家化(中国)有限公司(利洁时全球全资子公司)。为了使中国区的工厂真正成为国际生产基地,几年来利洁时在中国的投资势头不减,在组织结构调整和人员配备方面更是格外重视。2010年随着利洁时全球收购了SSL集团,利洁时在中国增加了新的产品品牌,工厂以及团队。

目前利洁时中国的品牌有:
Dettol (滴露)
Veet (薇婷)
Finish (亮碟)
Airwick (安悦嘉)
Dosia (巧手)
Durex (杜蕾斯)
Scholl (爽健)
Vanish(渍无踪)
我们以我们自己在这个高度竞争的全球市场中创造的成绩而骄傲,并深刻意识到我们的成功是直接和我们善于接受挑战,充满热情和才华的员工联系在一起的。
想要了解我们更多的历史和信息,请参阅公司网站 www.rb.com

联系方式

  • 公司地址:徐汇区港汇广场42层 (邮编:200000)