上海招聘

职位描述：
Senior Marketing Manager in Creative Play Lab, Shanghai

Complexities, lots of unknowns, fun, entrepreneurship. Is that an environment you enjoy? Come join Creative Play Lab. We explore brand new stuff no one has thought of yet to delight children everywhere. Now we need your expertise to help us discover new frontiers.

Work agile, innovate marketing
Creative Play Lab exists to delight and inspire the builders of tomorrow with new, fun and radical LEGO play experiences. We are way ahead of the front-end of product development. Working in small, agile teams, we innovate play experiences by turning insights and inspiration into ideas that we mature and validate in the market. If successful, they are grown independently or integrated into existing company product lines. And as the Marketing Lead, you will be working on one or more development projects in a cross functional core team consisting of design, project management and marketing capabilities. Here, you will:

- Drive marketing and business development and take personal leadership across project related activities and cross-organisational initiatives
- Identify and drive strategic partner relations that may be relevant for the projects
- Drive business model and go-to-market innovation both on own projects but also across Creative Play Lab
- Take on holistic responsibility in relation to project innovation pipeline: Sales potential, profitability, consumer understanding and relevance of new experiences, innovation level and differentiation
- Ensure Asia specific insights are shared and plugged into development across Creative Play Lab

Play is our way of learning
As part of the Creative Play Lab, you push the boundaries to do things differently; to create insight-based concepts and experiences never seen before that ensure the LEGO system of play is as relevant for future generations as it is today. So, if you want to apply your ability to think creatively, innovate and explore what the future of play holds, we are the place for you. In a truly entrepreneurial manner, you will play a central part in shaping new and pioneering play experiences for millions of children across the globe.

Marketing innovator and business developer
This is a role, you need to thrive and have experience with the uncertainties and complexities very similar to those in start-up business, yet have the patience to be part of a large, successful organisation. You possess a global outlook, knowledge of business in Asia and in particular deep understanding of China and the Chinese market and culture. Further, having an innovative mind-set, good communication skills, curiosity and natural leadership capabilities, you can win support for your ideas and get things done. Your background:

- With your 4-6 years of experience working with the development and implementation of marketing strategies and business models, you know how to bring products to market.
- During your career, you have worked with and shown your abilities within marketing innovation, particularly digital marketing, and business development.
- A master’s degree within a marketing related field or an MBA.
- You speak and write English fluently. Mandarin language skills are a major advantage.
- The position is based in Shanghai, but you need to have the flexibility to travel 5-7 weeks a year.

Bringing it to life
“If you are motivated to challenge the status quo, this is a position for you. In Creative Play Lab you can be involved in many things within the entire value chain, explore never-seen-before ideas and bring the great ones to life. In effect, you can help us go where we have never gone before,” says Senior Innovation Director David Gram.

Join the global LEGO® family
In the LEGO Group, we succeed together! You will be part of a global family, where you will collaborate across the LEGO® community. We look very much forward to reading your application. Please remember to attach your application and a current CV in English.

If you would like to know more about the position, please call David Gram on +45 79 50 24 36.

This position was posted x-x-2016 and may be online up to 10 weeks following this date. We do not have application deadlines on any of our positions. We take candidates into the recruitment process continuously and close the position down, once we have found the right candidate. 举报 分享

The LEGO Group offers unique and challenging career opportunities in a global organization founded on fun, creativity and innovation. The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". And that has been our guideline since 1932. Today, LEGO Group is the world’s largest manufacturer in construction toys and LEGO products are sold in more than 130 countries. Our head office is in Billund, Denmark, and we have subsidiaries and branches throughout the world.

Take your potential to the next level
Join us and make the most of your potential in our supportive team culture where you can share ideas, try new things and make a real impact on the way we perform. In the LEGO Group, we succeed together, and you will be part of a global family where you will collaborate across the LEGO Community and share your creativity.