上海招聘

职位描述：
Job Summary:
Our e-marketplace is looking for a creative leader to direct the marketing team. This leader will have dual roles – (i) develop and deliver strategic integrated campaigns in a 360 approach to drive business growth; (ii) oversee content management and deploy content strategy to acquire, retain and grow audience.

The ideal candidate will be highly strategic, analytical and performance-driven. He/she will be a visionary who is able to think creatively and move agilely to identify new opportunities in the dynamic, fast-paced, innovative fashion digital arena.

Job Responsibilities:
- Proven user acquisition expert in the online and mobile space
- Managed digital media spend of over 10 million RMB with proven ROI
- Proven experience as a lead media planner in a media agency/4A agency
- Review media agency’s media plans to ensure maximum cost, efficiency and results
- Ideally led digital marketing for an international brand or led ecommerce department for an international brand
- Subject matter expert in ASO, Paid Search, SEO, Display (DSP), Programmatic buying, retargeting, Affiliate marketing, Funnel optimization (Website and mobile), tracking and measuring methodologies..
- Establish KPIs/goals, create a best practices library, define guidelines and workflow;
- Discover and develop innovative business opportunities as the e-commerce market evolves and consumer behavior changes;
- Constantly explore new digital/mobile platforms to capture the newest trend of online consumer behavior;
- Provide business direction based on numbers, industry reports and customer insights;
- Lead media buying and planning initiatives
- Drive and develop creative campaigns by leveraging on advertising, events, promotion activity and third party management to engage customers, drive traffic and sales;
- Partner with Analytics and Customer Engagement teams to define customer segmentation and craft strategy to drive ongoing customers’ acquisition and retention campaigns;
- Analyze performance with measurable results such as source of online traffic, impact to brand awareness, effectiveness of driving online traffic and sales;

Job Requirements:
- University graduate with 7+ years of marketing experience in a retail environment; at least 3+ years in a senior marketing role; experience in ecommerce / fashion digital space is a strong plus;
- Have very strong commercial acumen as well as analytical skills;
- Have a deep understanding and genuine interest in the ecommerce market in China. Desire to work in a fast-paced and dynamic start-up environment;
- Have deep understanding of the Chinese customers’ needs;
- Have solid, full-scope digital marketing experience in delivering successful campaigns across all touch points;
- Have an existing and strong network with relevant agencies and key players in the ecommerce industry in China;
- Strong leadership to motivate and inspire team members at all levels. 举报 分享

ABOUT MyMM GROUP LIMITED

MyMM is a social fashion and lifestyle eCommerce technology company.

Our investors are market leaders in Greater China for shopping mall development, operations, retail, distribution, logistics, and execution. They include, The Wharf (Holdings) Limited (SEHK:0004), Walton Brown Group, a member of the Lane Crawford Joyce Group and eCargo Holdings Limited (ASX:ECG), who collectively are specialists and market leaders in bringing global luxury and designer brands to China from all over the world and connecting these brands with consumers in Greater China.

Our largest shareholder, The Wharf (Holdings) Limited, is one of the most well-known companies in Hong Kong, which operate Harbour City and Times Square, both iconic shopping malls in Hong Kong which attract over 100 million visitors per year. Collectively, this Group has more than 100 years of operating experience in China and Hong Kong, working directly with more than 800 of the most well-known fashion, beauty and lifestyle brands from around the world.