Senior Planner (资深媒介策划)
上海李奥贝纳广告有限公司广州天河分公司(阳狮媒体PublicisMedia)
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:广告 影视/媒体/艺术/文化传播
职位信息
- 发布日期:2016-11-10
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位月薪:6000-6500/月
- 职位类别:其他
职位描述
职位描述:
Key Responsibilities
? Analyze media research data and apply the findings to media recommendations for client
? Use appropriate technology / research systems / tools (e.g., PowerPoint, Word, Excel, Nielsen Media Research, Sofres, Telmar)
? Gather and analyze marketing data to determine the client’s advertising and media needs
? Analyze media alternatives and make recommendations as to how to best allocate the advertising budget / resources
? Have an in-depth knowledge of the client’s business and its competitors to determine sufficient advertising and media needs and to ensure a qualified media plans are properly executed and better delivered
? Day-to-day to the internal and external partners and client contact to ensure flawless execution of overall communication
? To be able to do a simple media presentation independently
KPI’s / Vision of success
? Data accuracy
? Execution on-time
Competencies
? Ensure data correct
? Ensure financial process
? Ensure media planning execution
Attributes
? Ideally Planner with min. 2 years planning experience and Senior Planner with min. 2-3 years planning experience in 4A company
? Detail-oriented, patient, independent and responsible for work
Good at communication, time management and execution
? Must be a team player
? Always keep a cool head when facing numbers and pressure
? University degree holder or above
? Familiar with OFFICE software, ie. EXCEL, POWERPOINT and media tools: ADQUEST/CMMS/CSM etc
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Key Responsibilities
? Analyze media research data and apply the findings to media recommendations for client
? Use appropriate technology / research systems / tools (e.g., PowerPoint, Word, Excel, Nielsen Media Research, Sofres, Telmar)
? Gather and analyze marketing data to determine the client’s advertising and media needs
? Analyze media alternatives and make recommendations as to how to best allocate the advertising budget / resources
? Have an in-depth knowledge of the client’s business and its competitors to determine sufficient advertising and media needs and to ensure a qualified media plans are properly executed and better delivered
? Day-to-day to the internal and external partners and client contact to ensure flawless execution of overall communication
? To be able to do a simple media presentation independently
KPI’s / Vision of success
? Data accuracy
? Execution on-time
Competencies
? Ensure data correct
? Ensure financial process
? Ensure media planning execution
Attributes
? Ideally Planner with min. 2 years planning experience and Senior Planner with min. 2-3 years planning experience in 4A company
? Detail-oriented, patient, independent and responsible for work
Good at communication, time management and execution
? Must be a team player
? Always keep a cool head when facing numbers and pressure
? University degree holder or above
? Familiar with OFFICE software, ie. EXCEL, POWERPOINT and media tools: ADQUEST/CMMS/CSM etc
职能类别: 其他
公司介绍
关于阳狮媒体
阳狮媒体(Publicis Media)是阳狮集团旗下的四个业务模块之一,其他三个业务模块是Publicis Communications, Publicis.Sapient 和 Publicis Healthcare。阳狮媒体的全球CEO Steve King,领导星传媒体(Starcom)、实力媒体(Zenith)、精锐媒体 Spark(Mediavest Spark)、突破传播 Blue 449(Optimedia Blue 449)四个全球品牌,连同数字营销优先、数据驱动的专家团队一起,为客户提供卓越价值并助其实现业务革新。通过遍布全球100多个国家和地区的13,500多名员工,阳狮媒体致力于帮助客户坐享现代媒体所带来的商机。
阳狮媒体(Publicis Media)是阳狮集团旗下的四个业务模块之一,其他三个业务模块是Publicis Communications, Publicis.Sapient 和 Publicis Healthcare。阳狮媒体的全球CEO Steve King,领导星传媒体(Starcom)、实力媒体(Zenith)、精锐媒体 Spark(Mediavest Spark)、突破传播 Blue 449(Optimedia Blue 449)四个全球品牌,连同数字营销优先、数据驱动的专家团队一起,为客户提供卓越价值并助其实现业务革新。通过遍布全球100多个国家和地区的13,500多名员工,阳狮媒体致力于帮助客户坐享现代媒体所带来的商机。
联系方式
- 公司地址:上班地址:北京市朝阳区光华路5号世纪财富中心2座7层