世界某知名媒体公司急聘Assistant PR & Event Manager (project based, 10-11 months)(职位编号：200094999)
上海万宝盛华人力资源有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-08-17
- 工作地点：上海
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：公关/媒介助理
职位描述
200094999
Key Responsibilities:
Employee's duties and responsibilities shall include but not limited to :
1. Identify integrated marketing & sales opportunities with creative concepts and ideas and develop brand events, joint events and annual PR programs to benefit brand awareness and image, and then convert them into realizable sales revenue.
2. Support advertising team to enhance the communication with key advertisers by providing value added marketing initiatives leverage on brand marketing resources and other integrated networks so as to drive more advertising sales revenue
3. Consolidate various event and PR resources and interpret these resources as valuable advertising/circulation supporting factors to drive market share and position AD as a top premium home and lifestyle magazine in the existing segment.
More specifically:
1. Support PR & Event Manager to develop brand events and annual PR programs with creativity and out of box thinking to increase the visibilities or noises of brand in the market, leverage synergy and maximize limited resources to make the largest impact and ensure they are executed successfully and effectively: on-time, on-budget and on-message
2. Especially during anniversary period, an integrated anniversary campaign plan including teaser, grand celebration party, and follow up activities needs to be developed and executed throughout the cooperation with related internal departments and outsourcing agencies.
3. Work closely with advertising team and other related teams to develop and implement joint promotion events or client relation programs for key advertisers as value added service, including product satisfaction surveys , readers salon and special road shows, etc. to ensure these co-branding activities are aimed at right target audiences and collecting additional insights.
4. Support PR & Event Manager on the project budget management and ensure the cost-efficiency of each marketing event and PR program
5. Support PR & Event Manager to source appropriate third-party supports and manage different agencies and suppliers with quality control on all the executions
6. Support PR & Event Manager to establish excellent relationship with venue, 3rd party media (newspaper, TV, website, social media, mobile etc.) and valuable partners so as to promote the brand image of the magazine through events, public relations programs or strategic alliance when needed
7. Support PR & Event Manager to handle celebrity and AD related key opinion leaders resources in design and artist industry and accumulate high end reader database for long term advertising marketing purpose
Qualifications:
1. University graduate or above, overseas background will be more preferred.
2. Minimal 4-5 years of event or PR agency experiences incl. 2 years of managerial level in 4A or PR event company or design/decoration goods company, strong experience in PR event's planning, execution and release, especially handling big launch event or ceremony (deco, design or lifestyle related).
3. Resourceful in event & PR related area, eg. celebrity and key opinion leader resource etc. and other integrated supplier networks, strong negotiation skill. Experienced in copy development, PR event's planning, execution and release as well as integrated new media marketing solutions.
4. Strong project management and field operation/implementation skills
5. Strategic thinking, very creative for event and PR ideas, out of box thinking
6. Great interpersonal communication skills and the ability to work on cross-functional teams in both leadership and member roles, strong client service spirit
7. Passionate on the job and the industry; smart and anxious to learn
8. Hardworking, down to earth and highly self motivated with result driven
9. Good organization and presentation skills with excellent paper work and influencing power
10. High proficiency in English and Mandarin, both verbal and written.
11. Good at computer skill(Word, Excel, esp. PowerPoint)
12. Nice sense can match AD magazine
Key Responsibilities:
Employee's duties and responsibilities shall include but not limited to :
1. Identify integrated marketing & sales opportunities with creative concepts and ideas and develop brand events, joint events and annual PR programs to benefit brand awareness and image, and then convert them into realizable sales revenue.
2. Support advertising team to enhance the communication with key advertisers by providing value added marketing initiatives leverage on brand marketing resources and other integrated networks so as to drive more advertising sales revenue
3. Consolidate various event and PR resources and interpret these resources as valuable advertising/circulation supporting factors to drive market share and position AD as a top premium home and lifestyle magazine in the existing segment.
More specifically:
1. Support PR & Event Manager to develop brand events and annual PR programs with creativity and out of box thinking to increase the visibilities or noises of brand in the market, leverage synergy and maximize limited resources to make the largest impact and ensure they are executed successfully and effectively: on-time, on-budget and on-message
2. Especially during anniversary period, an integrated anniversary campaign plan including teaser, grand celebration party, and follow up activities needs to be developed and executed throughout the cooperation with related internal departments and outsourcing agencies.
3. Work closely with advertising team and other related teams to develop and implement joint promotion events or client relation programs for key advertisers as value added service, including product satisfaction surveys , readers salon and special road shows, etc. to ensure these co-branding activities are aimed at right target audiences and collecting additional insights.
4. Support PR & Event Manager on the project budget management and ensure the cost-efficiency of each marketing event and PR program
5. Support PR & Event Manager to source appropriate third-party supports and manage different agencies and suppliers with quality control on all the executions
6. Support PR & Event Manager to establish excellent relationship with venue, 3rd party media (newspaper, TV, website, social media, mobile etc.) and valuable partners so as to promote the brand image of the magazine through events, public relations programs or strategic alliance when needed
7. Support PR & Event Manager to handle celebrity and AD related key opinion leaders resources in design and artist industry and accumulate high end reader database for long term advertising marketing purpose
Qualifications:
1. University graduate or above, overseas background will be more preferred.
2. Minimal 4-5 years of event or PR agency experiences incl. 2 years of managerial level in 4A or PR event company or design/decoration goods company, strong experience in PR event's planning, execution and release, especially handling big launch event or ceremony (deco, design or lifestyle related).
3. Resourceful in event & PR related area, eg. celebrity and key opinion leader resource etc. and other integrated supplier networks, strong negotiation skill. Experienced in copy development, PR event's planning, execution and release as well as integrated new media marketing solutions.
4. Strong project management and field operation/implementation skills
5. Strategic thinking, very creative for event and PR ideas, out of box thinking
6. Great interpersonal communication skills and the ability to work on cross-functional teams in both leadership and member roles, strong client service spirit
7. Passionate on the job and the industry; smart and anxious to learn
8. Hardworking, down to earth and highly self motivated with result driven
9. Good organization and presentation skills with excellent paper work and influencing power
10. High proficiency in English and Mandarin, both verbal and written.
11. Good at computer skill(Word, Excel, esp. PowerPoint)
12. Nice sense can match AD magazine
公司介绍
Manpower是全球弹性用工和长期人才解决方案的领导者，致力于提供商业所需的灵活用工方案。通过我们值得信赖的品牌形象，为客户构建人才库，快速满足客户的人力需求。并时时评估和发展我们雇员所拥有的技能，使他们拥有与时俱进的技能，按时保质出色地完成每一项工作。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。
我们提供企业人才培养服务。我们根据企业人才发展战略、岗位职能等设计人才培训系统方案，使人岗合一、展现个人魅力。在实现个人、团队、公司目标的同时，提升个人全面技能，达到企业可持续发展，使企业及个人在风云变幻环境中成为赢家。