上海招聘

JD: creates the overall brand strategy for Fields targeting local Chinese consumers and builds the Fields brand equity amongst the Chinese target audience. Develops the marketing action plan and manages the implementation of marketing brand activities based on the brand strategy.

1, conducts ad hoc and permanent market research to assess the Chinese market situation, to identify trends and growth opportunities and to maximize effectiveness of marketing efforts.

2, analyzes key players in the market with regards to their marketing and route to market strategies (including distribution, range, innovation, merchandising, pricing, communication, promotion and activation strategies).

3, develops the marketing strategy for the brand targeting local Chinese consumers.

4, creates and implements the marketing program related to all elements of the marketing mix.

5, creates a promotional activity calendar in line with the brand's objectives and consistent with all other above and below the line communication plans.

6, ensures with the purchasing team that the brand's objectives in term of pricing strategy and SKU selection are correctly implemented into the market.

7, develops a scorecard to monitor and evaluate the brand's marketing KPI's on a regular basis, anticipates corrective actions if necessary.

8, assists in measuring the effectiveness of marketing activities in achieving the brand's objectives and ROI.

9, manages the allocated marketing budget.



Requirements:

1, at least 5 years experience at marketing, 2 years as team leader

2, bachelor above, fluent in oral and written English & Chinese

3, FMCG, E-Commerce, Retail industry experience will be a plus

4, structural and logical thinking

5, results oriented

    FieldsChina 甫田网（www.fieldschina.com）于2009年成立于上海，是一家致力于向中国消费者提供高端与绿色有机食品及日用品的在线B2C商城。目前隶属于中国最大的零售集团--高鑫零售集团，集团旗下还拥有欧尚、大润发等品牌。

 “甫田”源自《诗经?雅?小雅?甫田之什》，意为“广阔的天地”。随着产品和服务提升，甫田拥有越来越多的忠实用户。在上海，超过50%的外籍人士将甫田作为他们的第一选择，同时我们的本地市场以及其他城市的业务也在高速发展中。
甫田拥有一支优秀的、国际化的、富有创新意识的团队，成员来自不同的国家和地区，具有良好的国际化氛围和工作环境。

Fields价值观是：信任、开放、卓越。

甫田发展历程：
   2013年8月，甫田网完成A轮500万美元融资，同时，新的运营中心落成，总面积约3000平方米。
   2015年5月，高鑫零售有限公司成为Fields最大股东。
   2017年11月，阿里巴巴入股高鑫零售。

在这里，你将拥有：
   1. 有竞争力的薪酬=月薪+绩效+年终奖金+五险一金
   2. 带薪年假：除法定节假日外，每位员工都享有带薪年假
   3. 带薪病假：每位员工额外享有5天带薪病假
   4. 午餐补贴：吃饱了才有力气干活，吃好了才能干的出色
   5. 员工活动：家庭日，六一派对让你感受fields家庭般的欢乐
   6. 生日关怀：长大一样要过生日，蛋糕和礼物，一样都不能少
   7. 内卖优惠：谁说便宜没好货，不可思议的低价买到杠杠的硬货

Fields关注美食与健康，欢迎有更多志同道合的人加入Fields Family!