Marketing Coordinator
上海学建教育管理咨询有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:教育/培训/院校
职位信息
- 发布日期:2017-02-06
- 工作地点:上海-普陀区
- 招聘人数:1人
- 职位月薪:8000-9999/月
- 职位类别:市场/营销/拓展专员
职位描述
职位描述:
Department summary:
ELG’s Marketing Department oversees internal and external marketing for ELG. Internal marketing includes but is not limited to ELG event invitations for families and staff, yearbook production, office content and signage design, business card design, and name badge design. External marketing includes building relationships with external channels, such as media, schools, medical facilities, and community groups. The Marketing Department creates promotional materials such as brochures, flyers, and giveaways (e.g. shopping bags, mugs, pens, notepads), as well educational written and graphic content. It supports recruitment of staff and families to use ELG services by attending events, digital marketing (including maintaining the website, SEO, and social media accounts), and strategically advertising. The department, in collaboration with other departments, helps to organize and promote events such as educational seminars, professional development days, and professional networking events.
Define the job:
The Marketing Coordinator supports content production and proofing. He or she is also responsible for outreach at events and through digital marketing.
Duties and responsibilities:
? 50% - Recruitment Marketing
o Identifies and approaches external channels and candidates for recruitment, in cooperation with HOF.
o Strategically finds sources for potential staff members, such as universities and professional bodies overseas
o Is active in Shanghai-based expat forums (e.g. Internations, Shanghai Mamas) and relevant LinkedIn groups (Chinese and international) to spread the word about recruitment opportunities
o Creates proposals for strategically placed advertisements or event attendance, using budget effectively to target potential staff
? 50% - ELG Content Marketing & Administration
o Prepare, proofread, and publish content-related marketing activities. Responsibilities include, but are not limited to, web presence, social media, analysis, search engine optimization, advertising, print materials, and branding. Work with Marketing Supervisor to develop messaging and implement content strategy.
? Liaise with other department staff for marketing coverage, e.g. interviews, photography, content production and approval.
o Produce internal marketing materials, such as internal event invitations, yearbook, policy documents, and forms.
o Manages social media presence, working with Marketing Specialist.
o Assists in organizing and logistics for marketing and training events.
o Represent ELG externally at community and professional events, including identifying and registering for events.
Employee can be assigned to a different position or time breakdown as business need dictates.
Minimum Requirements:
? Bachelor’s Degree
? Excellent computer proficiency, particularly with Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint
? Minimum 2 years of marketing experience
? Native English speaker with strong writing and proofreading skills; Mandarin and other language skills (especially French and German) are desired
? First aid certificate preferred
Job specific skills:
Advanced social media skills, especially Facebook, WeChat, and LinkedIn.
Graphic design (Photoshop, Illustrator), photography, and video production skills are desired.
Experience working in an international environment is preferred. Candidate must be enthusiastic about a multicultural working environment, both at ELG and in the community.
Openness to children of all abilities and desire to help others.
Must be outgoing in professional settings, willing to network and promote services to community members.
Working condition:
This position occasionally requires weekend and evening work.
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Department summary:
ELG’s Marketing Department oversees internal and external marketing for ELG. Internal marketing includes but is not limited to ELG event invitations for families and staff, yearbook production, office content and signage design, business card design, and name badge design. External marketing includes building relationships with external channels, such as media, schools, medical facilities, and community groups. The Marketing Department creates promotional materials such as brochures, flyers, and giveaways (e.g. shopping bags, mugs, pens, notepads), as well educational written and graphic content. It supports recruitment of staff and families to use ELG services by attending events, digital marketing (including maintaining the website, SEO, and social media accounts), and strategically advertising. The department, in collaboration with other departments, helps to organize and promote events such as educational seminars, professional development days, and professional networking events.
Define the job:
The Marketing Coordinator supports content production and proofing. He or she is also responsible for outreach at events and through digital marketing.
Duties and responsibilities:
? 50% - Recruitment Marketing
o Identifies and approaches external channels and candidates for recruitment, in cooperation with HOF.
o Strategically finds sources for potential staff members, such as universities and professional bodies overseas
o Is active in Shanghai-based expat forums (e.g. Internations, Shanghai Mamas) and relevant LinkedIn groups (Chinese and international) to spread the word about recruitment opportunities
o Creates proposals for strategically placed advertisements or event attendance, using budget effectively to target potential staff
? 50% - ELG Content Marketing & Administration
o Prepare, proofread, and publish content-related marketing activities. Responsibilities include, but are not limited to, web presence, social media, analysis, search engine optimization, advertising, print materials, and branding. Work with Marketing Supervisor to develop messaging and implement content strategy.
? Liaise with other department staff for marketing coverage, e.g. interviews, photography, content production and approval.
o Produce internal marketing materials, such as internal event invitations, yearbook, policy documents, and forms.
o Manages social media presence, working with Marketing Specialist.
o Assists in organizing and logistics for marketing and training events.
o Represent ELG externally at community and professional events, including identifying and registering for events.
Employee can be assigned to a different position or time breakdown as business need dictates.
Minimum Requirements:
? Bachelor’s Degree
? Excellent computer proficiency, particularly with Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint
? Minimum 2 years of marketing experience
? Native English speaker with strong writing and proofreading skills; Mandarin and other language skills (especially French and German) are desired
? First aid certificate preferred
Job specific skills:
Advanced social media skills, especially Facebook, WeChat, and LinkedIn.
Graphic design (Photoshop, Illustrator), photography, and video production skills are desired.
Experience working in an international environment is preferred. Candidate must be enthusiastic about a multicultural working environment, both at ELG and in the community.
Openness to children of all abilities and desire to help others.
Must be outgoing in professional settings, willing to network and promote services to community members.
Working condition:
This position occasionally requires weekend and evening work.
职能类别: 市场/营销/拓展专员
公司介绍
ELG is a social enterprise that provides special education, behavioral, developmental, mental health services for both the local and international communities.
Speech-language pathologist Dr. Shari D. Rosen was the first American developmental therapist based in China. When she saw the lack of resources available in Shanghai for families of children with special needs, she, husband Monte Rosen, and friend Andrew Hill came together to form ELG. ELG was launched in 2006.
ELG offers speech-language therapy, physical therapy, occupational therapy, behavior therapy, and mental health counseling by appointment. Some examples include support with learning disabilities, sleep difficulties, handwriting, mental health challenges, coordination, social skills, and much more. People can call with any issue, even if they aren’t sure what specific type of therapy or assessment they need. ELG sees over 600 clients per year across China.
ELG also offers training to parents and professionals, as well as consultation for safeguarding and crisis management.
学建是一个社会教育服务机构,为本地和国际社区提供特殊教育、行为、发展及心理健康等高品质服务。
言语语言病理学家罗雪丽博士是***个扎根于中国的美国儿童发展专家。在目睹了上海有特殊需求的孩子无法得到足够的支持和帮助,2006年,她和丈夫罗满提,朋友安德鲁一同创立了学建。
通过预约,学建可提供言语语言干预、物理干预、职能干预、行为干预和心理健康咨询。同样对包括学习障碍、睡眠问题、书写障碍、精神问题、协调能力和社交能力等方面提供支持。即便是无法确定自己需要什么类型的干预或评估,人们也可以打电话就任何问题进行咨询。学建每年为全中国超过600个家庭提供服务。
学建同样为家长和专业人士提供培训,以及安全保护和危机管理方面的咨询服务。
Speech-language pathologist Dr. Shari D. Rosen was the first American developmental therapist based in China. When she saw the lack of resources available in Shanghai for families of children with special needs, she, husband Monte Rosen, and friend Andrew Hill came together to form ELG. ELG was launched in 2006.
ELG offers speech-language therapy, physical therapy, occupational therapy, behavior therapy, and mental health counseling by appointment. Some examples include support with learning disabilities, sleep difficulties, handwriting, mental health challenges, coordination, social skills, and much more. People can call with any issue, even if they aren’t sure what specific type of therapy or assessment they need. ELG sees over 600 clients per year across China.
ELG also offers training to parents and professionals, as well as consultation for safeguarding and crisis management.
学建是一个社会教育服务机构,为本地和国际社区提供特殊教育、行为、发展及心理健康等高品质服务。
言语语言病理学家罗雪丽博士是***个扎根于中国的美国儿童发展专家。在目睹了上海有特殊需求的孩子无法得到足够的支持和帮助,2006年,她和丈夫罗满提,朋友安德鲁一同创立了学建。
通过预约,学建可提供言语语言干预、物理干预、职能干预、行为干预和心理健康咨询。同样对包括学习障碍、睡眠问题、书写障碍、精神问题、协调能力和社交能力等方面提供支持。即便是无法确定自己需要什么类型的干预或评估,人们也可以打电话就任何问题进行咨询。学建每年为全中国超过600个家庭提供服务。
学建同样为家长和专业人士提供培训,以及安全保护和危机管理方面的咨询服务。
联系方式
- 公司地址:地址:span赞成中心