上海招聘

Position: Digital Marketing Specialist

Job Responsibilities

According to the approved events and product plans, and the needs of dealers and auto manufacturer, to develop digital marketing strategies and plans jointly with agency, covering the areas including the website, micro blogging, PR soft paper and so on;

To periodically collect promotion materials of major vehicle brands and model through various channels, and develop the digital marketing intelligence report;

To communicate with agencies for specific web design, update the soft paper and blog, and be responsible for checking against the internal VI and legal compliance specification;

To communicate with internal department to learn about the latest services and products, and to select digital promotional material on a regular basis;

To monitor the implementation of promotion plan and the market feedback ;

To actively study and test new promotion tool and method;

To analyze the internal customer data, to develop customer loyalty plan, and conduct customer data pool marketing

Assist in the template design and production of the dealer marketing materials;

Job Requirement

Bachelor degree or above, marketing related major preferred;

More than 3 years experience in marketing, digital marketing and agency experience to be preferred;

Good at learning, familiar with the means of digital marketing and advertising communication methods;

Positive work attitude, and with team spirit.

职位：数字营销专员

工作描述

根据确认的活动及产品计划，结合主机厂、经销商的需求，与代理公司共同制定;

数字营销策略及计划，涵盖网站、微博、公关软文等;

定期搜集整理主要汽车品牌及车型在各渠道的宣传资料，制作数字营销情报;

与代理公司沟通具体的网站设计，更新博文软文，并负责审核是否符合公司内部VI及法务合规规范;

与公司内部沟通，了解最新服务和产品，定期选定数字宣传素材;

监控相关数字宣传手段的贯彻落实，监测相应的市场反馈数据;

积极了解并测试新的宣传工具及手段;

分析公司内部客户数据库，制定客户忠诚计划，开展客户数据库营销;

协助进行经销商物料的模板设计及制作;

工作需求

大学本科或以上，市场营销类专业优先;

年以上市场营销经验，有数字营销及代理公司经验者优先;

善于学习，熟悉数字营销手段及其他广告传播方法;

工作态度积极，具备团队合作精神.

东风日产汽车金融有限公司是由日本日产自动车株式会社、东风汽车集团股份有限公司和日产（中国）投资有限公司共同出资的经营汽车金融业务的合资公司，注册资本为人民币十二亿元。日产自动车株式会社占股37.9％，东风汽车集团股份有限公司占股35％，日产（中国）投资有限公司占股27.1％。公司总部位于上海市浦东新区福山路500 号城建国际中心11 楼。
日产自动车株会社创立于1933 年，是日本三大汽车制造商之一，世界500 强之一。
东风汽车集团股份有限公司成立于2001 年，并于2005 年在香港联交所主板挂牌上市，系中国三大汽车集团之一的东风汽车公司的子公司。
日产（中国）投资有限公司成立于2004 年，系日产自动车株式会社在北京
设立的全资子公司。
公司主要经营业务：
- 为最终用户提供购车贷款业务
- 办理汽车经销商采购车辆贷款
- 营运设备贷款（包括展示厅建设贷款和零配件贷款以及维修设备贷款等）
- 转让和出售汽车贷款应收款业务
- 为贷款购车提供担保
- 与购车融资活动相关的代理业务
基于对中国汽车市场和汽车产品的深刻认识，我们将致力于将全球先进的汽车金融服务理念与中国客户的需求相结合,为客户提供量身定制的专业购车贷款服务。我们相信，东风日产汽车金融有限公司借助日产自动车株式会社在全球金融服务业务的丰富经验、借助东风汽车集团股份有限公司在中国本地的运营经验和广泛影响力，必将走上健康发展之路，成为中国金融服务业一颗璀璨的新星！

Dongfeng Nissan Auto Finance Co., Ltd., with a registered capital of RenMinBi One Thousand and Two Hundred Million Yuan, is a joint venture company invested by Nissan Motor Co., Ltd. holding 37.9% equities, Dongfeng Motor Group Co., Ltd. holding 35% equities and Nissan (China) Investment Co., Ltd. holding 27.1% equities. The headquarter ofthe Company is located at Floor 11, No.500 Fushan Road UC Tower, Pudong New District,Shanghai, P.R.C..
Nissan Motor Co., Ltd., established in Year 1933, is one of the three biggest automobile manufactures in Japan and lists on Fortune Global 500.
Dongfeng Motor Group Co., Ltd. was established in Year 2001 and listed on the Main Board of Hongkong Exchange in Year 2005. Dongfeng Motor Group Co., Ltd. is a subsidiary company of Dongfeng Motor Corporation which is one of the three biggest automobile manufactures in China.
Nissan (China) Investment Co., Ltd., established in Year 2004, is a subsidiary company wholly owned by Nissan Motor Co., Ltd. in Beijing.
The main business scope of the Company includes:
- Providing loan services to end users for purchase of automobiles
- Providing loans to auto dealers for the purpose of procurement of automobiles and operating facilities (including loans for the construction of show rooms, purchase of spare parts and maintenance equipment, etc.)
- Transferring and selling the business of auto loan receivables
- Providing security for auto loans
- Agency services related to auto finance business
With the profound understanding of the auto market and auto products in China, we are endeavoring to contributing our globally-advanced auto finance experience to meet the needs of China customers and providing you with the most excellent and exceptional financial service. We believe, the perfect combination of rich global experience of Nissan Motor Co., Ltd. in auto finance area and the sufficient understanding of local market and comprehensive influence of Dongfeng Motor Group Co., Ltd. will ensure Dongfeng Nissan Auto Finance Co., Ltd. to have progressive development and become a new shinning star of the financial service market in China!