上海招聘

产品经理 Product Manager（神经外科/耳鼻喉科手术显微镜市场推广工作）

Job Responsibility

Plan and prepare product launches in cooperation with the product division /international marketing and facilitate implementation throughout the geographies;

Evaluate strategies for product launches to ensure products are properly positioned and that brochures, sales sheets and supporting materials will launch products successfully and stimulate sales;

Develop recommendations on translating data collected on customer needs into engineering measures to evaluate product's performance;

Develop recommendations on appropriate process for new products and on pricing and positioning strategies;

Prepare monthly new product launch updates for assigned products including metrics, strengths, gaps, strategies to close gaps, etc.;

Provide analyses that highlight sales opportunities, trends and issues;

Provide rapid response to product issues and needs (e.g. competitive intelligence and approvals, clinical, regulatory and legal);

Contribute to the development of the Neuro segment’s annual strategic plan and operating plan;

Develop marketing materials outside of new product launches;

Develop obsolescence strategy to manage complete product portfolio;

Represent the company by visiting accounts in order to solicit feedback on company products and services;

Develop appropriate strategies and plans in order to monitor and respond to changes in the market place, competitors, and performance versus objectives by major geography;

Work with the marketing manager to represent the global viewpoint in the new product development process;

Determine clear and specific priorities for the development of new products and product enhancements by defining customer needs and working with other internal functional groups;

Rapid response to product issues and needs (e.g. competitive intelligence and approvals, clinical, regulatory and legal);

Contribute toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines;

Support all the marketing events on product launch, demonstration, seminar, internal and external training.

Job Requirement

Bachelors degree or above in Clinical Medical, knowledge of Neuro is highly a must;

5+ years marketing or product experience within MNC in Medical Device Industry including product plan development and execution, working effectively in a complex, multi-tasking environment;

Solid skills of using spreadsheets, databases and presentation software;

Project management skills - ability to manage complex projects and programs. Ability to pull the appropriate functional and geographic functions together to support initiatives;

Understanding of medical products clinical and regulatory process and environments.