上海招聘

职位描述：
This position will support the Shanghai Disney Resort (SHDR) marketing, communication, product development, pricing/ticketing, operations, food and beverage, merchandise, entertainment, HR and Imagineering departments through consumer insight and research. Deliver research and insights that inform marketing, SHDR product, operations, ticketing, technology and Cast related strategies. Commission and manage primary research, utilize secondary sources, and collaborate with research teams/stakeholders across The Walt Disney Company (TWDC) to support SHDR’s work. Actively place consumer insight at the heart of SHDR’s thinking and action.

Job Responsibility:
? Manage all phases of the market research process including needs identification, project design, survey design, analysis, and presentation of results. Provide consultation to internal clients, including executives.
? Synthesize primary (e.g. family dynamics, consumer psychographics/need states, brand equity/health studies) and secondary data (e.g. entertainment/vacation trends) sources into actionable insights.
? Manage and inspire a team of researchers including analysts and field staff.
? Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum.
? Build and manage relationships with internal/external partners, and primary/secondary research vendors
? Ensure consumer perspectives are front-and-center across all strategies
? Collaborate with World Disney Product Research, Corporate Brand, other Disney China divisions and other TWDC research teams on best practice, information sharing, research initiatives/efficiencies, portfolio projects, and to leverage actionable insights from pre-existing work

Job Qualifications:
? College Graduate (MBA preferred)
? Hands-on marketing researcher with 5+ years’ experience in Marketing Research
? At least 7 years’ experience working in a research role in Mainland China.
? Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches
? Able to conceptualize and build an analytic plan, design questionnaires, and analyze and summarize data
? Demonstrated ability to translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story.
? Demonstrated strong presentation skills
? Demonstrated strong team leader skills
? Demonstrated ability to handle confidential information
? Demonstrated ability to partner with external research consultants
? Demonstrated strong partnering skills. Proven ability to handle conflict.
? Demonstrated problem solving and decision making skills
? Hands-on experience with SPSS/SAS or similar package required
? High attention to detail and accuracy
? Written and verbal fluency in Mandarin and English 举报 分享

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.