上海招聘

职位描述：

岗位概要: Key Performance Area


Drive HD Retail business to achieve strategic plan objectives including. RNS, DM, DM%, MM, MM%



Develop business plans for HD retail channel



Lead seasonal channel promotion plan

基本工作职能: Key Job Responsibility

Develop HD retail annual strategic plan and get approval from management team.



Improve retail sales in existing city mainly via effective seasonal flavor highlight promotion, setting up in-store program planning-execution-review system, increase brand visibility, better communication with sales, new flavor launch, etc.



Launching HD in new cities’ planed retail channels with good brand presence in the market.



Establish strategic partnership relationship with retail KAs, such as family mart, Lawson, etc.



Improve visibilities and brand image to increase brand awareness & image in related channel.


教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request


Bachelor’s degree required, MBA degree preferred.



At least 5 years marketing experience in multinational company of FMCG industry.



Rich experience in brand and product management in retail sector of dynamic, fast growing business category.



Strong communication and presentation skills in Chinese and English orally and written.



Adept business knowledge, business acumen, deeply understand consumers



Passionate, proactive and strong ownership



Mature with good organizational abilities; be able to work under pressure.

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