上海招聘

职位描述：
Marketing Specialist or Manager –
Greater China and ASEAN, Health Sciences, UL

职位描述： 市场专员 或者 市场经理 的角色，
由于工作内容的要求，此职位需要候选人必须具备医疗器械行业的专业知识。

Job Function
This role is responsible for the execution of multi-channel lead generation and marketing activities to support business growth in Greater China and ASEAN for the Health Sciences division. The Marketing Specialist or Manager will develop and deploy programs that include online and offline elements, and is expected to spearhead tracking and reporting to ensure proper measurement and lead/revenue accountability. The role includes but is not limited to the following: local events, use of all communication channels, website maintenance, lead generation, executing local campaigns, developing and presenting technical content, managing advertising, supporting market intelligence and other marketing activities that support business growth and intelligence.. The ideal candidate will possess a drive to succeed, a strong focus on the customer, ability to understand and communicate the Health Sciences solutions, ability to generate content and an eye for detail.

Job Responsibilities:
LEAD GENERATION
? Execute measurable demand generation programs that engage and nurture prospects to grow the sales pipeline and increase marketing attributed revenue in the Chinese and ASEAN markets, leveraging automation, social media, advertisement, events, media and partners
? Implement testing methodologies to enhance and optimize campaigns and messages
? Coordinate and communicate schedule with other Lead Generation staff and Commercial team
? Regularly report results to stakeholders and business divisions

CONTENT DEVELOPMENT
? Defines optimal content strategy to support demand generation programs; identifies necessary creative assets to support the demand generation plan
? Produce local language (Chinese) content to promote UL Health Sciences range of services and thought leadership through available social, digital and print communication channels

DEVELOP MARKETING PLAN AND EXECUTE LOCAL EVENTS
? Execute and provide input into regional marketing strategies and plan to support the regional growth strategy.
? Execute the regional market plan and evaluate effectiveness of the plan.
? Schedule and manage logistics for all local Greater China events, including pre event promotion, shipping, printing, travel and post-event follow up and measurement

DEVELOP BRAND IMAGE OF UL
? Local division brand ambassador, collaborating with the regional corporate marketing team to align messages and branding initiatives
? Analyze customer segmentation, develop targeted message to position UL brand in the local market.
? Understand the value of UL Health Sciences services to be able to speak/present to customers during events .

CHANNELS
? Maintain good relationship and build sound model with local partners, including Greater China and ASEAN industry associations, CFDA labs, research institute, incubation centers etc., and leverage the partnership as effective channels to promote UL services.

MARKET ANALYSIS & SALES TOOLS DEVELOPMENT
? Provide market analysis and support business strategy development, by studying industrial reports, collecting competition information, and gaining insights from industry thought leaders.
? Develop sales tools to tailor the needs of regional commercial team, as well as support message delivery and positioning of UL and UL HS.
? Collaborate with Corporate and regional marketing resources to support research initiatives and gain insights to be leveraged.

Job Requirements
? BS/BA degree in Marketing, Business or related field, plus generally 3+ years of experience
? Fluent in Chinese
? Technical knowledge of Medical device industry
? Ability and willingness to learn SEO and continually self-educate
? Working knowledge of marketing and sales automation platforms
? Working knowledge of Search Engine and digital advertising and ability to manage a defined advertising budget
? Working knowledge of analytics, automated reporting and business intelligence tools
? Ability to understand technical issues translate complex information for non-scientific audiences
? Working level presentation, verbal, writing, editing skills
? Values innovation and flexibility, is proactive, motivated and a self-starter
? Thinks strategically, executes programs against timelines and meets commitments
? Demonstrated ability to manage multiple projects with high quality and exceptional service
? Demonstrated ability to collaborate with local and global teams
? Experience in a B2B professional services environment is preferred
? Proficiency in Microsoft Office
? Performs other duties as directed 举报 分享

作为全球应用安全科学专家，UL Solutions服务全球100多个国家和地区的客户，将产品安全、信息安全和可持续性挑战转化为客户的机遇。UL Solutions 提供测试、检验、认证（TIC），以及软件产品和咨询服务，以支持客户的产品创新和业务增长。 UL认证标志代表着高质量的性能和独立第三方认证，是我们赋予客户产品的广为认可的信任标识。我们助力客户创新，推出新产品和服务，驾驭全球市场和复杂的供应链，并以可持续和负责任的方式走向未来。

UL Solutions进入中国四十多年来，持续为中国制造商提供方便、快速、卓越的本土化检测认证服务，助力中国产品进入北美乃至全球市场。目前我们在中国设有12个分支机构以及苏州绿色高科技测试运营中心、广州产品安全实验室、广州检测科技实验室、东莞物联网检测实验室、上海检测服务实验室、深圳检测服务实验室、常州动力电池检测实验室和中山燃气具实验室共8个大型实验室，以及众多获得UL 认可的第三方合作实验室和客户实验室，服务于超过22,000家客户，为中国企业的全球化高质量发展提供与时俱进的创新安全解决方案。

随着中国经济迈入高质量发展的新时代，UL Solutions也在不断加大在中国本土实验室的投资和中国工程师团队的建设，将全球经验与本土需求深度融合，让我们的科学成为您的优势，通过守护安全、保护创新、推动可持续发展助力中国企业增强核心竞争力，实现高质量发展，提升中国品牌的信心和力量。

加入UL，您将获得：
1.五天八小时工作制，享受国家规定的加班补贴；
2.具有竞争力的薪酬体系：按国家规定缴纳五险一金，年底双薪，年度绩效奖金，年度调薪等；
3.丰富的员工福利：部分城市提供员工班车（广州、苏州等），额外的商业保险，员工旅游或公司团建，节假日福利，年度体检等；
4.超长假期：法定年假+公司提供的补充带薪年假及12天全薪病假；
5.团队氛围：扁平化的组织，人性化的管理，员工之间互助合作；
6.成长平台：业内技术大咖，一对一导师，丰富的线上线下培训课程（UL大学），国际化的工作环境，多元与包容的文化氛围。

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