数字营销经理(SEM & SEO)
上海漫存网络科技有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务 计算机软件
职位信息
- 发布日期:2016-09-27
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 职位月薪:15000-19999/月
- 职位类别:SEO搜索引擎优化 促销经理
职位描述
职位描述:
Job description
? Devising strategies to drive App download via various channels and media.
? Tracking mobile app metrics and making improvements to different channels.
? Developing and managing digital marketing campaigns
? Design, build and maintain our social media presence.
? Overseeing the social media strategy for the company.
? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
? Collaborate with agencies and other vendor partners.
? Utilising a range of techniques including paid search, SEO and PPC which is/are applicable.
? Responsibility for planning and budgetary control of all digital marketing
? Evaluating customer research, market conditions and competitor data.
? Review new technologies and keep the company at the forefront of developments in digital marketing.
Job requirement:
? BS/MS degree in marketing or a related field
? Strong analytical skills and data-driven thinking
? Strong communications skills
? Proven working experience in SEA mobile app digital marketing particularly in SEA region.
? Solid knowledge of app analytics tools (e.g. hasoffer, appflyers, etc.)
? Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
? Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
? Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
? Working knowledge of ad serving tools (e.g., DART, Atlas) is advantage.
? Experience in setting up and optimising Google Adwords campaigns
? Up-to-date with the latest trends and best practices in online marketing and measurement
? Experience writing content for websites, brochures, social platforms, and video
? Experience managing PPC, SEO and Affiliate programmes.
? Strong understanding of current online marketing concepts, strategy and best practice.
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Job description
? Devising strategies to drive App download via various channels and media.
? Tracking mobile app metrics and making improvements to different channels.
? Developing and managing digital marketing campaigns
? Design, build and maintain our social media presence.
? Overseeing the social media strategy for the company.
? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
? Collaborate with agencies and other vendor partners.
? Utilising a range of techniques including paid search, SEO and PPC which is/are applicable.
? Responsibility for planning and budgetary control of all digital marketing
? Evaluating customer research, market conditions and competitor data.
? Review new technologies and keep the company at the forefront of developments in digital marketing.
Job requirement:
? BS/MS degree in marketing or a related field
? Strong analytical skills and data-driven thinking
? Strong communications skills
? Proven working experience in SEA mobile app digital marketing particularly in SEA region.
? Solid knowledge of app analytics tools (e.g. hasoffer, appflyers, etc.)
? Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
? Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
? Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
? Working knowledge of ad serving tools (e.g., DART, Atlas) is advantage.
? Experience in setting up and optimising Google Adwords campaigns
? Up-to-date with the latest trends and best practices in online marketing and measurement
? Experience writing content for websites, brochures, social platforms, and video
? Experience managing PPC, SEO and Affiliate programmes.
? Strong understanding of current online marketing concepts, strategy and best practice.
职能类别: SEO搜索引擎优化 促销经理
公司介绍
本公司致力在互联网上发展高增值B2C视频服务,业务发展覆盖中港台、东南亚地区。为华人群体提供优质服务是我们的宗旨。
1分钟速度了解团队
>我们有国内新媒体巨头的资金和业务支持,在上海和马来西亚有办公地点,团队人员中包括东南亚当地人、港台同胞。
>弹性工作时间,扁平化架构,不会有你们反感的阶级斗争。
>年假(10天+)、餐补、交通补贴、通讯补贴一应俱全,咖啡什么的一应俱全,还有室内健身房。
>年会什么的,说不定就在某个东南亚国家的美丽海滩上进行哦!
>坐标:上海市浦东新区盛夏路666号上投盛银大厦(靠近2号线广兰路地铁站)
1分钟速度了解团队
>我们有国内新媒体巨头的资金和业务支持,在上海和马来西亚有办公地点,团队人员中包括东南亚当地人、港台同胞。
>弹性工作时间,扁平化架构,不会有你们反感的阶级斗争。
>年假(10天+)、餐补、交通补贴、通讯补贴一应俱全,咖啡什么的一应俱全,还有室内健身房。
>年会什么的,说不定就在某个东南亚国家的美丽海滩上进行哦!
>坐标:上海市浦东新区盛夏路666号上投盛银大厦(靠近2号线广兰路地铁站)
联系方式
- Email:Hu.yue@wiseme.tv
- 公司地址:上班地址:浦东盛夏路666号D栋3楼