Product Marketing Specialist
博露雅迩(上海)商贸有限公司
- 公司规模:50-150人
- 公司性质:合资(欧美)
- 公司行业:批发/零售 家具/家电/玩具/礼品
职位信息
- 发布日期:2017-01-30
- 工作地点:上海
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 良好
- 职位月薪:6000-7999/月
- 职位类别:产品/品牌专员
职位描述
职位描述:
Responsibilities
- Define detailed product performance specifications for new products.
- Serve a leadership role with R&D teams to ensure that new products reflect key of the intended value proposition.
- Acquire and assesses customer feedback to determine current satisfaction levels and future product needs/trends.
- Play a key role in targeting and cultivating key customer and opinion leader relationships.
- Lead efforts to achieve annual goals of unit sales volume for product line.
- Develop strategic plans that product life cycles, next generation products, and marketing timing and anticipated competitive positions.
- Develop pricing strategies and marketing initiatives that maximize company profitability, customer satisfaction, and market penetration.
- Ensure distribution channels are supported with appropriate selling tools and of collateral describing product features, benefits, proof of performance, competitive comparisons, and financial benefits to the customer.
- Develop and supports annual operating plans and budgets associated with the product line.
- Assume responsibility and accountability for all aspects of the product across all functional areas.
- Data collection and 3rd party testing supervision. Training Material supportive, mainly focus on new products and special projects. Handling independently.
Qualifications
- More than 2 years’ experience of managing products in related markets.
- Superior communication and business skills. Strong technical writing abilities.
- In depth knowledge of both the technologies and the markets for assigned business segment.
- Effectively communication on technical, product, and management issues at all levels.
- Demonstrated ability to successfully lead, motivate and influence others.
- Willingness to travel frequently
Education Background
- BS Degree in Marketing or Science.
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Responsibilities
- Define detailed product performance specifications for new products.
- Serve a leadership role with R&D teams to ensure that new products reflect key of the intended value proposition.
- Acquire and assesses customer feedback to determine current satisfaction levels and future product needs/trends.
- Play a key role in targeting and cultivating key customer and opinion leader relationships.
- Lead efforts to achieve annual goals of unit sales volume for product line.
- Develop strategic plans that product life cycles, next generation products, and marketing timing and anticipated competitive positions.
- Develop pricing strategies and marketing initiatives that maximize company profitability, customer satisfaction, and market penetration.
- Ensure distribution channels are supported with appropriate selling tools and of collateral describing product features, benefits, proof of performance, competitive comparisons, and financial benefits to the customer.
- Develop and supports annual operating plans and budgets associated with the product line.
- Assume responsibility and accountability for all aspects of the product across all functional areas.
- Data collection and 3rd party testing supervision. Training Material supportive, mainly focus on new products and special projects. Handling independently.
Qualifications
- More than 2 years’ experience of managing products in related markets.
- Superior communication and business skills. Strong technical writing abilities.
- In depth knowledge of both the technologies and the markets for assigned business segment.
- Effectively communication on technical, product, and management issues at all levels.
- Demonstrated ability to successfully lead, motivate and influence others.
- Willingness to travel frequently
Education Background
- BS Degree in Marketing or Science.
职能类别: 产品/品牌专员
关键字: 产品专员
公司介绍
Blueair is an innovative company with an exclusive focus: designing and manufacturing the best air purification systems for people who don’t want to compromise on health, design or function. Our products help relieve the discomfort of allergy and asthma symptoms and enhance respiratory health and well-being for everyone.
Blueair's performance is proven effective, and we provide information with integrity so consumers can make informed choices. Our company was founded in Sweden in 1996. We quickly earned a reputation for high performance, technological innovation and quality design. And we continue our quest to discover new clean air solutions for the homes, offices and commercial locations where we live, work and breathe.
Blueair AB 瑞典总部成立于1996年,公司团队在创立初期就有一个明确的目标,即设计和研发世界上最好的空气净化器。公司成立后,专注于设计、研发和生产世界上最高效的空气过滤系统,在业内及消费者心目中迅速赢得了技术创新、高品质、高效能的名声,在国际市场上确立了高端品牌的形象及地位。目前 Blueair 的设计、研发团队均集中于总部瑞典,并先后在美国芝加哥及中国上海设立销售公司。
迄今为止,Blueair 产品已热销于欧洲、北美、韩国、日本等50多个国家和地区,成为室内空气净化系统全球领导品牌。Blueair 致力于改善室内空气质量,不断创新、持续发展,为全世界家庭创造安全、健康、纯净的室内呼吸环境。我们相信,呼吸洁净空气是人类的基本权利!
Blueair's performance is proven effective, and we provide information with integrity so consumers can make informed choices. Our company was founded in Sweden in 1996. We quickly earned a reputation for high performance, technological innovation and quality design. And we continue our quest to discover new clean air solutions for the homes, offices and commercial locations where we live, work and breathe.
Blueair AB 瑞典总部成立于1996年,公司团队在创立初期就有一个明确的目标,即设计和研发世界上最好的空气净化器。公司成立后,专注于设计、研发和生产世界上最高效的空气过滤系统,在业内及消费者心目中迅速赢得了技术创新、高品质、高效能的名声,在国际市场上确立了高端品牌的形象及地位。目前 Blueair 的设计、研发团队均集中于总部瑞典,并先后在美国芝加哥及中国上海设立销售公司。
迄今为止,Blueair 产品已热销于欧洲、北美、韩国、日本等50多个国家和地区,成为室内空气净化系统全球领导品牌。Blueair 致力于改善室内空气质量,不断创新、持续发展,为全世界家庭创造安全、健康、纯净的室内呼吸环境。我们相信,呼吸洁净空气是人类的基本权利!
联系方式
- 公司地址:上班地址:上海市徐汇区漕溪北路398号汇智大厦1005室