上海招聘

ESSENTIAL DUTIES

• Able to support a subscriber life-cycle communication strategy by utilizing various communication channels to maximize retention.
• Support and provide recommendations for evaluating and proposing pricing and offer strategies.
• Able to develop a deep understanding of subscriber needs and behaviors.
• Able to own the business requirements of dynamic website interfacing with subscribers
• Explore new opportunity of e-commerce platform and provide B2C solution
• Confident and skilled to work day-to-day interaction with outside agency to propose and review creative materials
• Provide materials and information for weekly SRM review meeting with leadership

QUALIFICATIONS

• Good Bi-lingual capability (Chinese/English)
• Preferred degree in Marketing or Communications
• Knowledge of the China market including various communications channels
• Proven record for developing and executing marketing strategies
• Ability to deal with ambiguity and still deliver on business results
• Highly resourceful -able to execute tasks across the business, as well as research new opportunities.
• Exceptional organization and communication skills
• Ability to work on tight deadlines with attention to detail
• Strong desire to grow a newly forming business

THE BUSINESS

OnStar earns revenue through paid subscriptions, so we must consistently deliver value to our subscribers in order to keep their business. One essential element of the OnStar business is an effective subscriber communication and marketing strategy designed to maximize customer retention. The role of this position of Subscriber Relationship Marketing is to design and plan the subscriber communication and retention efforts specifically via OnStar subscriber web portal in order to:

· Educate subscribers about how to get the most value out of OnStar services and encourage subscribers to engage with OnStar services

· Allow subscribers navigate the pages and modify personal and vehicle information which is critical to build the smooth communication channel

· Display the services for subscribers to select and pay online, so that it provides a convenient, efficient, and safe platform to up-for-renew subscribers make the purchasing decision with the minimum interaction with Call Center advisors

We are looking for talented individuals with a background in marketing communications, especially 1 to 1 media such as direct mail, email, and telemarketing. Successful candidates will also be able to demonstrate experience in building strategic marketing programs, and cross-group collaboration skills.

上海安吉星信息服务有限公司（"安吉星"）是通用汽车、上汽集团和上汽通用汽车于2009年10月28日正式新建立的合资公司总投资额超过3亿元人民币，并于2009年底为上汽通用汽车在中国生产、销售的旗下各主力车型提供汽车安全信息服务。作为通用汽车和上汽集团各自的全资子公司，OnStar和上海汽车工业销售有限公司分别持有安吉星40%的股权，而双方在华合资企业上汽通用汽车公司持有安吉星的20%股权。

安吉星是通用汽车与上汽集团之间的第八家合资企业，也是北美市场之外的首家OnStar信息服务业务机构。OnStar是通用汽车最成功的品牌之一，在2008年底北美上市的95%通用汽车产品都安装了该系统。OnStar系统将通过应用全球卫星定位系统（GPS）和无线通信技术来为中国的消费者提供广泛的汽车安全信息服务，包括碰撞自动求助、路边救援协助、全音控免提电话、实时按需检测、全程音控领航、被盗车辆定位、手机应用等十多项。母公司之一的OnStar公司是通用汽车的全资子公司，也是美国处于领先地位的车载信息服务提供商。如今，在北美使用OnStar服务的用户已经超过700万。

安吉星的成立也是上汽通用汽车继创新推出服务品牌和产品、诚新二手车业务、金融贷款服务之后，在汽车服务领域方面的又一拓展。