上海招聘

职位描述：
职位概述 Position Overview

本职位将通过开展消费者调研来支持上海迪士尼度假区市场营销部、传讯部、销售部、产品开发部、定价/票务部、运营部、餐饮部、商品部、娱乐演出部、人力资源部和幻想工程部等部门的工作。
该职位需要通过执行市场调研获取消费者意见来指导市场营销、销售、产品、运营、票务、技术和演职人员相关战略的制定。管理各类调研并与华特迪士尼公司 (TWDC) 和迪士尼中国合作来支持上海迪士尼度假区的工作。
该职位将汇报给消费者调研经理，工作地点为上海。
This position will support the Shanghai Disney Resort (SHDR) marketing, communication, sales, product development, pricing/ticketing, operations, food and beverage, merchandise, entertainment, HR and Imagineering departments through consumer insight
This position needs to deliver research and insights that inform marketing, sales, product, operations LOBs, ticketing, and technology and cast related strategies. Manage primary and secondary research and collaborate with research teams/stakeholders across Disney Destinations, The Walt Disney Company (TWDC), and partner organizations, Disney China, to support SHDR’s work
This position will report to the Manager, Consumer Insight based in Shanghai
主要职责Key Responsibilities
? 管理市场调研过程中的各个阶段，包括：需求确认、项目设计、调研方法设计、分析和调研结果的陈述
? 具有撰写定性和定量调研报告并审核/重写外部合作方报告的能力。分析调研结果来提供客观、清晰和可执行的调研结论，能够让管理层作出基于事实的决策
? 透过与外部代理机构合作，开发出满足客户需求的研究项目。确认代理在在项目执行和数据分析都保持高质量，最后总结并分享项目成果
? 能够在快节奏的工作环境下，同时高效地管理多个跨客户群体的调研项目
? 定期提供项目更新并分享消费者意见，在不同演职人员/业务部门间收集市场知识
? 与内部/外部合作伙伴以及主要调研供应商建立合作关系
? 确保消费者的观点在所有业务部门的战略中位于前沿指导位置
? Manage all phases of the market research process including needs identification, project design, instrument design, analysis, and presentation of results
? Interpret results to provide objective, clear and actionable findings that allow management to make fact-based decisions. Have strong capability to write both quantitative and qualitative research reports and review/re-write reports from external partners
? Partner with external agency to develop research projects that address client business needs, monitor fieldwork and data analysis process as required maintaining high quality, summarizing and sharing findings
? Effectively manage multiple project assignments at once across various client groups in a fast paced environment
? Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum of Cast/LOBs
? Build and manage relationships with internal/external partners, and primary research vendors
? Ensure consumer perspectives are front-and-center across all LOB strategies
资格要求Required Qualifications

? 本科或以上学位
? 在营销调研领域拥有5年以上实战工作经验 (最好同时拥有调研公司和客户方经验)
? 5年以上在中国大陆的调研工作经验，泛亚洲工作经验尤佳
? 优秀的定性和定量调研技巧，要求拥有SPSS或类似分析软件的实践经验
? 拥有优秀的分析思维能力，能够根据复杂的商业问题来开发调研计划
? 能够打破常规，并愿意尝试不同的调研方法
? 能够概念化并建立分析计划，设计讨论大纲和问卷，并与内部客户合作开发适当的调研辅助材料
? 能够通过吸引人的报告讲述和演示调研结果，能够将数据转化为可执行的意见和建议
? 拥有与外部调研机构合作的能力
? 拥有处理机密信息的能力
? 解决问题和决策技能突出
? 在分享调研结果时能够维护强烈的客观性
? 高度关注细节和准确性
? 普通话和英语书面和口头皆流利

? Bachelor or above degree
? Hands-on marketing researcher with 5+ years experiences in Marketing Research (prefer having both agency and client side experiences)
? At least 5 years’ experience working in a research role in Mainland China. Pan Asian experience a plus
? Proven experience with both quantitative and qualitative techniques , Hands-on experience with SPSS or similar package required
? Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches
? Able to conceptualize and build an analytic plan, design questionnaire or discussion guides, and partner with internal clients to develop appropriate stimulus materials
? Demonstrated ability to identify thematic learning from research, translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
? Demonstrated ability to partner with external research consultants
? Demonstrated ability to handle confidential information
? Demonstrated problem solving and decision making skills
? Able to maintain a strong sense of objectivity when sharing results
? High attention to detail and accuracy
? Written and verbal fluency in Mandarin and English 举报 分享

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。
As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.