产品推广经理
客乐芙信息技术（上海）有限公司
- 公司规模：50-150人
- 公司性质：外资（非欧美）
- 公司行业：酒店/旅游 娱乐/休闲/体育
职位信息
- 发布日期：2016-09-11
- 工作地点：上海
- 招聘人数：若干人
- 工作经验：3-4年经验
- 学历要求：本科
- 语言要求：英语 精通
- 职位月薪：8000-12000/月
- 职位类别：市场/营销/拓展经理 产品/品牌经理
职位描述
职位描述：
岗位职责：
1. Conduct marketing and promotion for all product lines together with Product Direct/General Manager of Product according to the company’s product marketing strategy;
2. Understand customers’ business requirements and corresponding product knowledge; Responsible for all sales kits preparation including product proposal, product introduction, product selling points, etc.;
3. Understand business requirements of merchants and third party business partners; Responsible for all product marketing materials preparation including product introduction, marketing program plans, product promotion plans, etc.;
4. In charge of production process of new products including product manual, brochure, art design, printing and production flow management, etc.;
5. Conduct all kinds of product marketing event plans together with Product Director according to the requirements of merchants and business partners; Take charge of product marketing plan execution;
6. Coordinate with marketing department to carry out the marketing events for company branding. Responsible for product content ready, merchant promotion plans, event support, etc.;
7. Familiar with all kinds of marketing tools. Make good use of different marketing tools to increase the cost efficiency and actual performance of product marketing execution;
8. Assist with other business requirements of related departments.
1. 根据公司的产品推广及营销策略，协助产品总监/产品部总经理进行各产品条线的市场推广及营销；
2. 了解并熟悉客户的业务需求和相应的产品知识，为促进销售撰写产品提案、产品介绍、产品卖点提炼等产品销售配套资料；
3. 了解并熟悉商户及第三方合作伙伴的业务需求，为促进商户开拓撰写产品介绍、项目推广计划、产品推广策略等商户开拓配套资料；
4. 负责新产品生产管理，完成产品手册制作、产品外包装设计、产品印刷流程管理等；
5. 根据商户或第三方合作伙伴的需求，协助产品总监策划线上线下的各类产品推广活动方案，并有效进行实施；
6. 配合市场部的品牌推广活动计划，协助进行产品准备，包括文案内容策划、商户推广策划、活动执行支持等；
7. 熟知各类市场推广工具并善以利用，以低成本高成效的方式进行产品推广，不断提升产品推广的有效性；
8. 协助其他相关部门的业务需求。
岗位要求：
1. Bachelor degree or above, good command of English in both oral and writing;
2. 3 years working experience in branding, product marketing, copywriting related positions. Capable to conduct marketing programs independently;
3. Working experience in adverting or PR companies, internet companies, domestic and oversea travel industry, five-star hotel marketing and related industries is preferred;
4. Excel in content development, copywriting, creative design, etc.
5. Sharp market sense, excellent marketing research ability and execution ability.
6. Creative and imaginative;
7. Passionate, self-motivated, diligent, and strong teamwork spirit.
1. 本科以上学历，英文听说读写流利
2. 具有3年以上品牌推广、产品推广、市场策划、文案策划等相关经验，具备独立策划市场推广活动的能力
3. 具有广告或公关公司、互联网企业市场推广企划、境内外旅游、五星级酒店市场部等相关行业经验者优先
4. 具备优秀的文案撰写能力及出众的审美品位
5. 具有敏锐的市场洞察力、市场研究能力及执行能力
6. 具有创新意识、充满活力及创造力、想象力丰富
7. 充满激情，积极主动，认真负责，良好的团队合作精神
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岗位职责：
1. Conduct marketing and promotion for all product lines together with Product Direct/General Manager of Product according to the company’s product marketing strategy;
2. Understand customers’ business requirements and corresponding product knowledge; Responsible for all sales kits preparation including product proposal, product introduction, product selling points, etc.;
3. Understand business requirements of merchants and third party business partners; Responsible for all product marketing materials preparation including product introduction, marketing program plans, product promotion plans, etc.;
4. In charge of production process of new products including product manual, brochure, art design, printing and production flow management, etc.;
5. Conduct all kinds of product marketing event plans together with Product Director according to the requirements of merchants and business partners; Take charge of product marketing plan execution;
6. Coordinate with marketing department to carry out the marketing events for company branding. Responsible for product content ready, merchant promotion plans, event support, etc.;
7. Familiar with all kinds of marketing tools. Make good use of different marketing tools to increase the cost efficiency and actual performance of product marketing execution;
8. Assist with other business requirements of related departments.
1. 根据公司的产品推广及营销策略，协助产品总监/产品部总经理进行各产品条线的市场推广及营销；
2. 了解并熟悉客户的业务需求和相应的产品知识，为促进销售撰写产品提案、产品介绍、产品卖点提炼等产品销售配套资料；
3. 了解并熟悉商户及第三方合作伙伴的业务需求，为促进商户开拓撰写产品介绍、项目推广计划、产品推广策略等商户开拓配套资料；
4. 负责新产品生产管理，完成产品手册制作、产品外包装设计、产品印刷流程管理等；
5. 根据商户或第三方合作伙伴的需求，协助产品总监策划线上线下的各类产品推广活动方案，并有效进行实施；
6. 配合市场部的品牌推广活动计划，协助进行产品准备，包括文案内容策划、商户推广策划、活动执行支持等；
7. 熟知各类市场推广工具并善以利用，以低成本高成效的方式进行产品推广，不断提升产品推广的有效性；
8. 协助其他相关部门的业务需求。
岗位要求：
1. Bachelor degree or above, good command of English in both oral and writing;
2. 3 years working experience in branding, product marketing, copywriting related positions. Capable to conduct marketing programs independently;
3. Working experience in adverting or PR companies, internet companies, domestic and oversea travel industry, five-star hotel marketing and related industries is preferred;
4. Excel in content development, copywriting, creative design, etc.
5. Sharp market sense, excellent marketing research ability and execution ability.
6. Creative and imaginative;
7. Passionate, self-motivated, diligent, and strong teamwork spirit.
1. 本科以上学历，英文听说读写流利
2. 具有3年以上品牌推广、产品推广、市场策划、文案策划等相关经验，具备独立策划市场推广活动的能力
3. 具有广告或公关公司、互联网企业市场推广企划、境内外旅游、五星级酒店市场部等相关行业经验者优先
4. 具备优秀的文案撰写能力及出众的审美品位
5. 具有敏锐的市场洞察力、市场研究能力及执行能力
6. 具有创新意识、充满活力及创造力、想象力丰富
7. 充满激情，积极主动，认真负责，良好的团队合作精神
职能类别： 市场/营销/拓展经理 产品/品牌经理
关键字： 产品 推广 营销 拓展 品牌 市场
公司介绍
上海客乐芙信息技术有限公司是香港上市公司中国支付通 (HKEx代码：08325)的独立全资子公司，是国内较早为企业和个人提供高端会员权益及忠诚计划的综合平台。客乐芙专注于为个人以及众多金融机构在内的企业客户提供奢华的生活方式和物超所值的优惠礼遇，在全国50多个城市拥有超过300多家高端五星级酒店成员商户，是多家银行及金融机构的长期指定合作伙伴，成立于2012年的客乐芙是一家年轻的、迅猛发展的公司。由麦肯锡、澳新银行、微软、喜达屋的前高管创建，客乐芙创始人及核心团队成员均持有商学院的MBA学历，并拥有超过10年以上的海外工作经验。我们期待年轻的、拥有激情和梦想的你加入我们的团队！
我们相信，和优秀的人在一起，你会变得更优秀！
我们有机遇与挑战并存的创新平台，你将尽情施展你的才能，迅速成长为明日之星！
我们希望你心怀蓝天的同时，更能脚踏实地，执着奋进！
我们携手激情满怀和凌云壮志，助你实现自我价值！
海量商户，整合多重优惠
客乐芙拥有超过300多家高端商户，覆盖国内近50个城市，为会员提供星级酒店住宿、旅游度假、星级美食、水疗健身等系列高品质服务，并在积极拓展旅游周边产品。
银行及发卡组织的专业合作伙伴
作为VISA、MasterCard、招商银行、中信银行等金融机构的长期指定合作伙伴，客乐芙在信用卡权益升级和服务领域拥有丰富的经验，为其定制五星级酒店的自助餐和水疗权益。通过银行信用卡商城和官方微信在内的多方位、多渠道联合市场推广，协助开拓多种信用卡业务功能，稳步提升客户粘性和满意度。
高消费高活跃度的客户群体
客乐芙的客户主要针对银行的金卡、白金卡及以上持卡人，是近两年持续快速增长的中青年群体，在具备的高消费能力的同时，密切关注并积极参与银行的优惠活动。至今这批客群已超过3000万人次，并将在2年内快速突破5000万。
优渥的员工福利及上升空间
公司业务目前处于上升期，所有员工均有较大的提升空间，公司在国家规定的年假基础上增加了带薪病假、年资假等福利假期，根据盈利状况，我们还提供绩效奖金、境外旅游、体检、节日礼包等福利待遇。
公司网址：http://www.colourfulchina.com
Colourful China is a wholly owned subsidiary company of China Smart pay(HKEx:08325), a listed company in Hong Kong Stock Exchange. Colourful China has developed China’s earlier membership-based benefit platform specialising in finest lifestyle related products and services. We offer a broad range of worldwide exclusive benefits to high-end consumer members, financial institutions and corporate customers by covering over 300 five-star hotel merchants in more than 50 cities.
Founded by former executives of ANZ, McKinsey, Microsoft and Starwood in 2012, Colourful China is a young and fast-growing company in hospitality industry in nowadays China. The executives of Colourful China are seasoned MBAs from top management schools with over 10 years overseas expertise. We look forward to a young you with great passion and big dreams joining us!
We make you a better one surrounding by excellent people every day!
We believe in you to be a shining star with full play of your talent in our team!
We pursue success by taking actions and make it happen!
We value passion, ambitions and desire for self-actualization!
Broad network of premium merchant partners offering exclusive privilege benefits
Colourful China has a broad network of more than 300 premium merchant partners in hospitality, dining, and luxury products industries in around 50 cities across China, which enables it to offer its valued members with quality products and services from five-star hotels, global travel packages, first-class restaurants, as well as reputable body care and fitness centres.
Colourful’s key privilege offerings include: top five-star hotel buffet buy one get one free, afternoon tea buy one get one free, SPA buy one get one free, free accommodations, free room upgrade, free shows and exhibitions, etc.
Strategic business partner of Banks and Card Payment Organizations
As a long-term designated business partner of Visa, Master, CMB, China Citic Bank, etc., Colourful China has rich experience in value added products and services of credit cards and offers customized five-star hotel related privilege benefits to the cardholders of banks and card payment organizations. Colourful China helps banks and card payment organizations to develop diversified credit card business and enhance cardholders’ loyalty as well as satisfaction level by holding co-branded promotions and marketing campaigns with banks and card payment organizations through multiple channels such as credit card mall and banks’official WeChat account.
A growing market of highly active affluent consumers with great spending power
The major target consumers of Colourful China is cardholders of Gold Card, Platinum Card and above, who are identified as “affluent” as a rapid growing market in the past 2 years. They are highly active with banks various promotions and privileges and have great spending power. This market now has exceeded 30 million in dividuals and is expected to breakthrough 50 million individuals in 2 years.
Employee Welfare & Benefits
Colourful’s business is on an upward trajectory and poised for explosive growth. We offering our employee not only attractive incentive and annual bonus plan but also opportunity of oversea annual dinner and other benefits.
我们相信，和优秀的人在一起，你会变得更优秀！
我们有机遇与挑战并存的创新平台，你将尽情施展你的才能，迅速成长为明日之星！
我们希望你心怀蓝天的同时，更能脚踏实地，执着奋进！
我们携手激情满怀和凌云壮志，助你实现自我价值！
海量商户，整合多重优惠
客乐芙拥有超过300多家高端商户，覆盖国内近50个城市，为会员提供星级酒店住宿、旅游度假、星级美食、水疗健身等系列高品质服务，并在积极拓展旅游周边产品。
银行及发卡组织的专业合作伙伴
作为VISA、MasterCard、招商银行、中信银行等金融机构的长期指定合作伙伴，客乐芙在信用卡权益升级和服务领域拥有丰富的经验，为其定制五星级酒店的自助餐和水疗权益。通过银行信用卡商城和官方微信在内的多方位、多渠道联合市场推广，协助开拓多种信用卡业务功能，稳步提升客户粘性和满意度。
高消费高活跃度的客户群体
客乐芙的客户主要针对银行的金卡、白金卡及以上持卡人，是近两年持续快速增长的中青年群体，在具备的高消费能力的同时，密切关注并积极参与银行的优惠活动。至今这批客群已超过3000万人次，并将在2年内快速突破5000万。
优渥的员工福利及上升空间
公司业务目前处于上升期，所有员工均有较大的提升空间，公司在国家规定的年假基础上增加了带薪病假、年资假等福利假期，根据盈利状况，我们还提供绩效奖金、境外旅游、体检、节日礼包等福利待遇。
公司网址：http://www.colourfulchina.com
Colourful China is a wholly owned subsidiary company of China Smart pay(HKEx:08325), a listed company in Hong Kong Stock Exchange. Colourful China has developed China’s earlier membership-based benefit platform specialising in finest lifestyle related products and services. We offer a broad range of worldwide exclusive benefits to high-end consumer members, financial institutions and corporate customers by covering over 300 five-star hotel merchants in more than 50 cities.
Founded by former executives of ANZ, McKinsey, Microsoft and Starwood in 2012, Colourful China is a young and fast-growing company in hospitality industry in nowadays China. The executives of Colourful China are seasoned MBAs from top management schools with over 10 years overseas expertise. We look forward to a young you with great passion and big dreams joining us!
We make you a better one surrounding by excellent people every day!
We believe in you to be a shining star with full play of your talent in our team!
We pursue success by taking actions and make it happen!
We value passion, ambitions and desire for self-actualization!
Broad network of premium merchant partners offering exclusive privilege benefits
Colourful China has a broad network of more than 300 premium merchant partners in hospitality, dining, and luxury products industries in around 50 cities across China, which enables it to offer its valued members with quality products and services from five-star hotels, global travel packages, first-class restaurants, as well as reputable body care and fitness centres.
Colourful’s key privilege offerings include: top five-star hotel buffet buy one get one free, afternoon tea buy one get one free, SPA buy one get one free, free accommodations, free room upgrade, free shows and exhibitions, etc.
Strategic business partner of Banks and Card Payment Organizations
As a long-term designated business partner of Visa, Master, CMB, China Citic Bank, etc., Colourful China has rich experience in value added products and services of credit cards and offers customized five-star hotel related privilege benefits to the cardholders of banks and card payment organizations. Colourful China helps banks and card payment organizations to develop diversified credit card business and enhance cardholders’ loyalty as well as satisfaction level by holding co-branded promotions and marketing campaigns with banks and card payment organizations through multiple channels such as credit card mall and banks’official WeChat account.
A growing market of highly active affluent consumers with great spending power
The major target consumers of Colourful China is cardholders of Gold Card, Platinum Card and above, who are identified as “affluent” as a rapid growing market in the past 2 years. They are highly active with banks various promotions and privileges and have great spending power. This market now has exceeded 30 million in dividuals and is expected to breakthrough 50 million individuals in 2 years.
Employee Welfare & Benefits
Colourful’s business is on an upward trajectory and poised for explosive growth. We offering our employee not only attractive incentive and annual bonus plan but also opportunity of oversea annual dinner and other benefits.
联系方式
- 公司地址：上班地址：黄浦区淮海中路333号