上海招聘

职位描述：

Job Summary

As Regional Demand generation & Campaigns Manager, you will lead campaign management & demand generation in the region and be responsible for planning, owning and executing multi-channel global campaigns and demand generation programs across your region. You will work on implementing best practices, securing strong feedback loops between global and regional teams and drive knowledge sharing.

Responsibilities & Tasks

Manage and orchestrate implementation of pre-defined global campaigns across regional resources and channels

Manage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against plan

Execute relevant marketing and communications campaigns in the regions

Develop integrated activation plans for global and regional campaigns at the regional level, handshaking fully with local stakeholders

Responsible for securing strong feedback loops and providing regional perspective into global campaign development – including digital paid priorities

Train relevant stakeholders and a variety of colleagues and if necessary agencies on campaign concepts and content

Follow-up and manage performance targets & KPIs

Partner with customer marketing, external agencies if relevant, local communications and global news & PR to activate global programs

Drive continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment

Project management skills

Business acumen

Presentation skills

Digital marketing

Storytelling

Coaching skills

Demand generation and lead generation

Leadership skills and stakeholder management

IT and telecom market insights

Influencing skills

English skills (spoken and written)

Behavioral Competences

Planning & Organizing

Creating & Innovating

Writing & Reporting

Working with people

Relating & Networking

Adapting & Responding to Change

Minimum Qualifications & Experience Requirements

University degree in Business, Marketing or equivalent training/experience

Leadership skills/people management skills (matrix/with or without direct authority), including agency management

Experience of executing global marketing campaigns

Experience with demand generation

Experience with digital marketing

Strong focus on execution and delivery of measurable results

+7 years of experience from marketing

Knowledge and experience with new/innovative marketing practices & tools.

Preferred Qualifications & Experience Requirements

Experience in, or leading, virtual teams in different countries and in different time zones

Resource management (including budget management)

Experience from working in a dynamic and fast moving environment

Region network and detailed market knowledge

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