数字营销分析师
POSSIBLE CO., LTD.
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:广告 互联网/电子商务
职位信息
- 发布日期:2015-07-31
- 工作地点:上海-黄浦区
- 招聘人数:1
- 职位类别:市场分析/调研人员 情报信息分析人员
职位描述
ABOUT CONSULTING:
The Consulting team at PWW is made up of marketing specialists with diverse skills across 6 digital disciplines (planning / strategy, relationship marketing, social media / community, search, analytics, user experience). The team serves clients by providing specialist support to creative and technology production capabilities and by providing new business / pitch support.
JOB RESPONSIBILITIES:
As a MARKETING ANALYST within the Consulting Team you will work with teams across consulting, media, engagement and clients on digital marketing initiatives and be responsible for supporting the development & implementation of these programs on an end to end basis. You will be working on all of our consulting projects supporting consultants and senior consultants across a range of clients, which includes (but not limited to) the following responsibilities:
Digital Strategy:
- Use of tools & research to aid development of digital strategy against specific objectives
- Development of strategy documents
- Creation of presentations
Relationship Marketing:
- Preparation of databases
- Background research
- Segmentation and Reporting
User Experience:
- Website and content audits
- Development of Information architecture, wireframes and user flows
Analytics:
- Web analytics tagging
- Measurement Planning and Report Templates
- Reporting & Analytics
- Recommendations
Community Marketing:
- Developing overall community strategy
- Listening
- Engagement
- Reporting & Analytics
- Optimization
JOB REQUIREMENTS:
You will hold a degree, ideally in marketing or business services; you may have up to 3 years work experience in digital marketing with an international agency or client side but you may also be a fresh graduate
公司介绍
POSSIBLE is a world-leading creative agency that provides intelligent and effective digital marketing solutions. We care about results and create innovative, award-winning work across all technologies, channels and platforms to ensure client success. All this while driving meaningful interaction between clients and customers in the most engaging, frequent and profitable manner throughout their relationship lifecycle.
POSSIBLE has over 1,200 digital experts in 23 offices across Asia, Middle East, Europe and the Americas. Our clients include Nike, Converse, Microsoft, Procter & Gamble, Coca Cola, SAP, Starwood Hotels, Mazda, Canon, MGM, Diageo, Standard Chartered Bank, Dow Corning, and many more.
For more information about POSSIBLE Group visit www.POSSIBLE.com.
关于POSSIBLE
POSSIBLE是一个世界领先的创意公司,提供睿智非凡和行之有效的数字营销解决方案。我们关注结果,为客户在各个渠 道和平台上开发出了屡获殊荣的创新作品。这让我们的客户和他们的顾客之间的可量化互动关系能够以更有意义、更加频繁和更为盈利的方式变现出来。
我们在亚洲、中东、欧洲和北美设有超过23个办事处,超过1,200个数字营销专家。我们的客户包括耐克、匡威、微软、宝洁、可口可乐、思爱普、喜达屋酒店、马自达、佳能、美高梅、尊尼获加、渣打银行、道康宁等。
欲知更多详情,请访问:www.POSSIBLE.com.
联系方式
- Email:eileen.lin@possible.com
- 公司地址:上班地址:建国中路25号八号桥创意园区(一期)9号楼9306