公关策划经理 PR Manager
合瀚贸易(上海)有限公司
- 公司规模:少于50人
- 公司性质:外资(非欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝 互联网/电子商务
职位信息
- 发布日期:2015-07-06
- 工作地点:上海-徐汇区
- 招聘人数:1
- 职位类别:公关经理 媒介经理
职位描述
Responsibilities:
1、Maintenance KOL、print media and online media relations, enhance brand exposure and visibility to ensure that, keep media database updated;
2、Consolidation and development of media platforms, mining of potential customers, expand the network in order to get high brand awareness;
3、Media selection, evaluation and coordination of the implementation of PR value to get more media coverage;
4、Designing, writing and/or making presentations, press releases, articles, invitation letter, reports, information for websites and promotional videos;
5、Study the objectives, promotional policies and develop public relations strategies that will influence public opinion or promote ideas, products and services;
6、Analyzing media coverage/Writing, editing and distributing news releases to mass media;
7、Brand public relations projects planning, development and maintenance of media relations with the mainstream media to establish and maintain channels of communication and cooperation;
8、Take advantage of media channels, promotional corporate image and brand; expand their visibility, and reputation;
9、Management of PR and sales events;
10、Other assignment from supervisor;
Essential Skills & Requirements:
1、3 years working experience in related industries, such as PR or marketing department;
2、Have good PR and Marketing skills;
3、Deep knowledge of the different tools to promote the brands;
4、Day-to-day liaison and management of existing and potential customer relationships;
5、 Prepare proposals, quotations and contracts for existing and potential clients;
6、Have good ability of English speaking and communication skills, team cooperation ability;
7、Good knowledge in all Microsoft Office programs;
8、Love fashion and the luxury world;
岗位职责
1、维护KOI、平面媒体、线上媒体关系,保证品牌曝光率和知名度的提升,不断更新媒体数据库;
2、巩固和发展媒体平台,挖掘潜在客户,扩大网络品牌知名度;
3、媒体选择、PR值的评估和执行协调,获得更多的媒体报道;
4、设计、写作和/或制作演示,新闻稿,文章,活动邀请函,报告,信息网站和宣传短片;
5、 研究组织的目标,宣传政策和需求制定公关策略,将影响公众的意见或想法推广,产品和服务;
6、分析媒体报道/写作,编辑和发布新闻稿给媒体;
7、品牌公关项目的策划、媒体关系的开拓与维护,建立并维护与主流媒体的沟通合作渠道;
8、利用媒体渠道的优势,推广宣传公司的形象及品牌,扩大企业知名度、美誉度;
9、负责策划公关活动和开展组织销售活动;
10、领导安排的其他任务
任职资格:
1、3年以上相关行业,如公关或营销部门的工作经验;
2、有策划能力,熟悉话题炒作和营销;
3、有丰富的媒体推广管理理论基础、对品牌推广和有较好的认识;
4、管理和维护现有客户和潜在客户关系;
5、准备建议书、报价单和合同给现有客户以及潜在客户;
6、良好的沟通、语言表达能力及团队合作能力;
7、熟练掌握办公软件;
8、热爱时尚和奢侈品;
1、Maintenance KOL、print media and online media relations, enhance brand exposure and visibility to ensure that, keep media database updated;
2、Consolidation and development of media platforms, mining of potential customers, expand the network in order to get high brand awareness;
3、Media selection, evaluation and coordination of the implementation of PR value to get more media coverage;
4、Designing, writing and/or making presentations, press releases, articles, invitation letter, reports, information for websites and promotional videos;
5、Study the objectives, promotional policies and develop public relations strategies that will influence public opinion or promote ideas, products and services;
6、Analyzing media coverage/Writing, editing and distributing news releases to mass media;
7、Brand public relations projects planning, development and maintenance of media relations with the mainstream media to establish and maintain channels of communication and cooperation;
8、Take advantage of media channels, promotional corporate image and brand; expand their visibility, and reputation;
9、Management of PR and sales events;
10、Other assignment from supervisor;
Essential Skills & Requirements:
1、3 years working experience in related industries, such as PR or marketing department;
2、Have good PR and Marketing skills;
3、Deep knowledge of the different tools to promote the brands;
4、Day-to-day liaison and management of existing and potential customer relationships;
5、 Prepare proposals, quotations and contracts for existing and potential clients;
6、Have good ability of English speaking and communication skills, team cooperation ability;
7、Good knowledge in all Microsoft Office programs;
8、Love fashion and the luxury world;
岗位职责
1、维护KOI、平面媒体、线上媒体关系,保证品牌曝光率和知名度的提升,不断更新媒体数据库;
2、巩固和发展媒体平台,挖掘潜在客户,扩大网络品牌知名度;
3、媒体选择、PR值的评估和执行协调,获得更多的媒体报道;
4、设计、写作和/或制作演示,新闻稿,文章,活动邀请函,报告,信息网站和宣传短片;
5、 研究组织的目标,宣传政策和需求制定公关策略,将影响公众的意见或想法推广,产品和服务;
6、分析媒体报道/写作,编辑和发布新闻稿给媒体;
7、品牌公关项目的策划、媒体关系的开拓与维护,建立并维护与主流媒体的沟通合作渠道;
8、利用媒体渠道的优势,推广宣传公司的形象及品牌,扩大企业知名度、美誉度;
9、负责策划公关活动和开展组织销售活动;
10、领导安排的其他任务
任职资格:
1、3年以上相关行业,如公关或营销部门的工作经验;
2、有策划能力,熟悉话题炒作和营销;
3、有丰富的媒体推广管理理论基础、对品牌推广和有较好的认识;
4、管理和维护现有客户和潜在客户关系;
5、准备建议书、报价单和合同给现有客户以及潜在客户;
6、良好的沟通、语言表达能力及团队合作能力;
7、熟练掌握办公软件;
8、热爱时尚和奢侈品;
公司介绍
Asian Horizon works with established global Internet retailers built on the philosophy that luxury goes beyond seasons and trends, or cultural boundaries. We collaborate with brands, designers, artists, galleries and expert craftsmen, from all parts of the globe to curate and sell their creations in its online content & commerce destination.
合瀚致力于奢侈品行业的全球互联网零售商,我们和来自世界各地品牌,设计师,艺术家,画廊和各方面的专家都有合作,帮助他们在网上销售他们的商品来实现他们的商业目的。
We based in Shanghai, and specialized in high-end lifestyle; curating luxury brands/ products for SCE; bringing small middle size high-end luxury brands that want to be known or sell in China.
我们的团队扎根于上海,为中国高端精英人士带来高端的生活方式的体验,为他们策划和挑选奢侈品产品和品牌,并带来来自于欧美国家的中小高端奢侈品品牌。
合瀚致力于奢侈品行业的全球互联网零售商,我们和来自世界各地品牌,设计师,艺术家,画廊和各方面的专家都有合作,帮助他们在网上销售他们的商品来实现他们的商业目的。
We based in Shanghai, and specialized in high-end lifestyle; curating luxury brands/ products for SCE; bringing small middle size high-end luxury brands that want to be known or sell in China.
我们的团队扎根于上海,为中国高端精英人士带来高端的生活方式的体验,为他们策划和挑选奢侈品产品和品牌,并带来来自于欧美国家的中小高端奢侈品品牌。
联系方式
- 公司网站:http://www.trustluxe.com
- 公司地址:上海市徐汇区襄阳南路180号甲A
- 邮政编码:200031