上海 [切换城市] 上海招聘上海公关/媒介招聘上海媒介专员招聘

社交媒体、网络营销推广

合瀚贸易(上海)有限公司

  • 公司规模:少于50人
  • 公司性质:外资(非欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝  互联网/电子商务

职位信息

  • 发布日期:2015-07-06
  • 工作地点:上海-徐汇区
  • 招聘人数:1
  • 职位类别:公关/媒介助理  媒介专员

职位描述

Responsibilities:
1、Responsible for editing, maintenance, management, interaction and news monitoring for the company official Weibo、Wechat and other public network platform;
2、Promote company website via Weibo、we chat and other public network platform,post/publish articles (information) on them and be able to implanted company brand images from time to time;
3、Regular interaction with the fans, planning and implementation of activities related to online and offline, to enhance the fan activity by means of the effective operation;
4、Track promotion effectiveness, analyze the data and feedback;
5、To establish and maintain good interpersonal relations with KOL、 magazines and medias to maintain and improve the company's reputation and image;
6、Responsible for Wechat pre-project follow-up and post-implementation of the docking operation, build social marketing system;
7、Get the target audiences and create reputation through the use of socialization of new media communication: Weibo、Wechat、forum socialization marketing;
8、Data analysis, mining; the formation of various types of data to quantify the report, carried escalation week, providing valuable reference for the company's marketing strategy;
9、Formulate plans and strategies to utilize social media to its optimum level in order to increase the reach of the ads and Campaigns;
10、Keep in touch with the latest developments in the social media and incorporating those developments in strategy planning;
11、Testing and optimizing new keywords, ad text and landing pages;
12、Analyzing click and conversion data;
13、Other assignments from supervisor

Essential Skills & Requirements:
1、Bachelor degree or above, familiar or love the Internet, like playing Weibo/Wechat, familiar all the application of Weibo/Wechat application, be familiar with the luxury industry;
2、Have a certain market analysis and judgment, good sense of customer service;
3、Have highly sensitive to information, good judgment about hot news & ability of text headline control, special planning capacity, with online and offline activities planning organizational skills;
4、Work initiative, and strong execution, has good interpersonal skills, team-oriented cooperation;
5、For product properties, positioning crowd, planning social media marketing strategy, planning and implementation of promotional activities;
6、Understand the propagation characteristics of the new media, unique insight of mining the news;
7、Proficiency with reports analytics tools. HTML/CSS would be beneficial;
8、Love fashion and luxury in the world;

岗位职责:
1、负责公司官方微博、微信公共号及其他网络平台的内容编辑、发布、维护、管理、互动及新闻监控;
2、利用微博、微信公共号及其他网络平台推广网站活动,不定期发布一些信息并能够巧妙地植入品牌形象;
3、定期与粉丝互动,策划并执行相关线上和线下的活动,通过有效运营手段提升粉丝活跃度;
4、跟踪推广效果,分析数据并反馈;
5、与KOL,杂志社和行业媒体建立并保持良好的关系,维护和提升公司名誉和形象;
6、负责微信项目的前期跟进对接与后期执行运营,构建社会化营销体系;
7、利用社会化新媒体沟通方式:微博、微信、论坛进行社会化营销,获取用户资源,创造口碑;
8、数据分析、挖掘;将各类数据形成量化的报表,每周进行提报,为公司营销策略提供有价值参考;
9、制定计划,战略利用社交媒体增加广告和广告的覆盖面;
10、关注社交媒体的最新发展,结合这些进行战略计划;
11、测试和优化新的关键字,广告文字和目标网页;
12、分析点击次数和转化数据;
13、领导安排的其他任务

任职资格:
1、本科及以上学历,熟悉热爱互联网,喜欢玩微博/微信等,熟悉微博/微信各项应用,熟悉奢侈品行业;
2、具备一定的市场分析及判断能力,良好的客户服务意识;
3、具备对资讯高度敏感性,良好的新闻热点的判断和标题等文字的把控能力,专题策划能力,具有线上和线下活动策划的组织能力;
4、工作主动性,执行力强,具备良好的人际沟通技巧,注重团队合作
5、针对公司产品特性、定位人群,规划社会化媒体市场策略,策划并执行推广活动;
6、了解新媒体的传播特性,对挖掘新闻价值具有洞察力;
7、熟练使用报告分析工具,掌握HTML/CSS为佳;
8、热爱时尚和奢侈品行业;

公司介绍

Asian Horizon works with established global Internet retailers built on the philosophy that luxury goes beyond seasons and trends, or cultural boundaries. We collaborate with brands, designers, artists, galleries and expert craftsmen, from all parts of the globe to curate and sell their creations in its online content & commerce destination.
合瀚致力于奢侈品行业的全球互联网零售商,我们和来自世界各地品牌,设计师,艺术家,画廊和各方面的专家都有合作,帮助他们在网上销售他们的商品来实现他们的商业目的。

We based in Shanghai, and specialized in high-end lifestyle; curating luxury brands/ products for SCE; bringing small middle size high-end luxury brands that want to be known or sell in China.
我们的团队扎根于上海,为中国高端精英人士带来高端的生活方式的体验,为他们策划和挑选奢侈品产品和品牌,并带来来自于欧美国家的中小高端奢侈品品牌。

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